Next-Gen's editor-in-chief Colin Campbell writes:
The thing about brands? They're all about reputation. And PlayStation's reputation has taken a beating.
We need not go into detail here, but it's sufficient to make the point that Sony's dominance is over for ever and its survival in the game industry at all has seemed, at times, less than certain.
Many brands would not have lived through the ignominious introduction of PlayStation 3.
But the PlayStation brand and the Sony brand have survived. They have clung on. They are still here. And now they are going to come back into play. The battle against Xbox 360 is not over. In fact, it's only just beginning. And PlayStation will be the ultimate winner, although what that actually means is something I reckon worth analysing in its own right.
Here's why PlayStation 3's fortunes are turning.
PS3 will one day be seen as a great product – certainly getting a 40% share this generation is a much more challenging proposition than an 80% share in the 1990s (against weak-assed Sega and stubbornly cartridge-a-phile Nintendo).
PlayStation 3 is set for greatly improved fortunes in 2008. Blu-ray is the factor that is tipping the balance. For Sony, there remains the enormous challenge of making sure those Blu-ray / PS3 owners engage in PlayStation 3 as more than just a fancy hi-def movie player.