This morning we ran a roundup of clips from Late Night with Jimmy Fallon's big post-E3 "Video Game Week," highlighted by his hands-on time with the Wii U. Fallon's opening monologue, however, is where the entertainment is, really.
CNN did a whole like 2 page article talking about the WiiU as if it was a Wii add on as well. This is what you call brand confusion.
I remember following last year's E3 there was a tremendous amount of confusion about it. Frankly, Nintendo have no-one to blame but themselves. Start with a horrible name (Wii), add the letter 'U', then only talk about the controller... brilliant marketing strategy!
Uh... you do realize that the WiiU was announced last year right? How long does it really take a moderately intelligent person to figure out what it is? It is Nintendo's fault that these idiots cannot take 5 minutes and Google "WiiU"?
to nintendo defense force mr mike, 98% of nintendo's market audience doesn't read game news sites or follow online. they show up at the store or see it in the sunday ad. they don't know how any of this crap works (especially if they are buying for their kids). also most of those people are not "moderately intelligent". have you never been to walmart?
@lunaluagua Snooty comments aside, mr_mike has a point about the googling. To be perfectly honest though, I believe when consumers go to a store and see Wii U, one thing will lead to another. They'll ask friends or store employees and those people will quickly remedy the issue. The people who matter most know its a new console. I think that's enough until it's launched. If this issue persists for even a few months after, then things will be largely problematic.
Meh, only the "casuals" are confused on what a console is or what an add-on is. The core gamer knows what's up. And if you're worried about whose confused then you're obviously worried about the casuals, but why?
He did say "last year's E3". The problem is that Nintendo ONLY focused on the controller when they first revealed the Wii U. That was all they talked about. Only in one of the many interviews raised the question about the system to Reggie, which he answered with "it's only a box". Of course, most of new that it was a new console because we heard of "Project Cafe" before. @PopRocks359 Not everyone follows these things as closely as most of us do online. Jimmy Fallon thought it was a peripheral and honestly, who can blame him lol. They kept the name "Wii", so it's possible and understandable for people and casual gamers to be confused and think that the "U" is just an add-on.
I personally think that the only hope that Nintendo has for getting casuals to upgrade to a Wii U is news coverage when the console is released. If the casuals see it on the news, and the news says it is the next console, and they do big features on it, then they might get some more casual owners. Other than that, I can't see many casual gamers upgrading at all.
People get confuse not because it only has a U added to the name, but because there has been so many add ons, peripherals and games with the name prefix Wii ( Wii Fit, Wii Play, Wii Sports, Wii Motion Plus, etc) that obviously they will assume another thing that has a Wii prefix is an add on, especially if Nintendo just has been focusing on the controller. Nintendo thought that keeping the name Wii was going to be a great strategy to keep the current Wii users, but I think that is going to be the other way around. I think it will be what "destroy" them. Even though it has worked with the 3DS (although has been a lot of confusion there, too) with the Wii U being a console more expensive than the Wii and 3DS is going to be hard for Nintendo to persuade casuals into buying it. Also, they tried to recover hardcore gamers when the Wii U was announced (they actually said that the U is for the player who wants core games instead of family games), but then one year later they show nothing for them and Nintendo doesn't even pretend they exist. Nintendo has been doing a really bad strategy. They haven't sold the controller well enough, and they haven't showed why playing Batman, Mass Effect 3, and other games already out is worth it. They haven't showed why would a gamer buy Darksiders 2, Assassin's Creed3, etc on the Wii U instead of the PS3 or 360. What does the controller do that makes it a better experience on the Wii U? How will it work? Oh but don't panic! According to Nintendo's logic, everyone is going to run and line up for three days to buy Nintendo Land, NSMBU, and two year old games!
The problem isn't the presentation on E3 alone. The *main* problem is in the name! No part of the name does it suggest this is a successor, like PS1, PS2 and etc. Think about it, almost every Wii peripheral was called "Wii" something i.e. Wii Motion Plus, WiiFit, Wii Wheel and so on. Suddenly we got Wii U! Tacking on "U" to Wii isn't very descriptive. Heck, the U part still confuses me and I forgot what the reasoning was!
Someone went Tom Cruise Crazy on me here last year for insisting that the Wii U was a new console. After this E3, though, if anyone insists that the Wii U is a new console, I go Tom Cruise Crazy on them. So it goes!
This pisses me off. even my good friend that's a gamer kept going on about how Wiiu will be stupid because it's only 480. I kept telling him it's a NEW SYSTEM! and he just did not get it. This happened more then once. I guess it's not the peoples fault that don't watch ever detail on E3, just casual people.
The target market for the Wii and WiiU don't know what E3 is and don't care enough about gaming to Google these things. They just want their Wii Sports.
@ mr_mike: uh... you do realize that even at this year's E3, they only talked about the controller, right? there was no mention of the console itself or its specs.
Nintendo is piss poor at marketing to the core gamers. This is where Nintendo needs to either hire someone with marketing smarts or a company that special in that area. A consumer never NEVER should be told "why not just go on Google and look it up". That statement alone is an inditement that Nintendo has once again failed to set the right expectation for Wii U. So many, to this day still thinks its a add-on to Wii. Their casual focus E3 presentation did nothing to help separate the fact its a new HD console. They speak of putting the core first this time around but once again their actions paint the real picture. Nintendo have a few months to get it right and I hope they seriously get the job done. Casual really don't even know what E3 is yet they waste time focusing on that market during the presentation. Core games watch and follow E3 yet they only tease us with AAA promises and games that been out for over a year. Show use the games (be it promo videos, a written list or better yet live demo on stage) and this open end statement that their are over 24 in production. 24 of what??? I own a PS3 and will be getting the WiiU because as a gamer I know how to find the information I need to decide if I want it. Not everyone going to go through the hassle of doing this. Apple is KING when it comes to smart advertising and selling their products to the mass market. Nintendo seriously need to take a page or two out of their book.
I think the general media just doesn't care about any else anymore if its not an Apple product.
Ya, I saw that article. It was blatantly obvious that guy wasn't even trying. I mean, he was apparently even at E3...
People need to learn their shit before talking about it.
*looks in toilet* Well, I see I've had a lot of corn and peanuts. Wait, games. Yeah bro; I'm with ya. The Wii U is a full-fledged console; it doesn't look or act like a regular console, but I think that's where the genius lies.
i STILL don't know just wtf the Wii U is supposed to be yet either. Nintendo needs to do a better job of explaining what their products are. Even the 3DS was looked at as just another DS...hell, it still is!
It's a shame that a year later Nintendo still didn't do anything to fight the confusion. Last year people thought the controller was the whole console because they didn't bother to show the actual hardware.
People can get mad at me, but that what i been saying. It's the same Wii and games but with difference controller. At E3 he said you can use your Wii remote with the WiiU, so what new about WiiU the controller.
Maybe if they showed the System FIRST, went over the details and power. Then after everyone got it, they broke out the Pad. Maybe make the system look less like the Wii also could help.
The soccer moms who already have a Wii feel like they already have the Wii fit and stuff for the old Wii so why buy a new one.
And it is also called poor marketing on Nintendo's part as well!
After naming everything on the Wii with the prefix "Wii", it isn't exactly a surprise that those outside of our "circle" would be confused. Wii Sports Wii Balance Board Wii Motion plus Wii Boxing Glove, steering wheel, sword, light gun, zapper, turbo wheel (look'em up, they're all real) Wii Speak The list goes on and on and on and on. What reason does the average consumer have to believe that a "Wii U" is anything different, especially considering Nintendo has been far too focused on telling everyone about the controller and seemingly abandoning the fact that there is a console attached to it.
I honestly blame the name...they should of changed the name when they had the chance at E3 They probably thought people (aka the Casuals they said they wern't targeting) would be like... "Oh cool a new Nintendo product, the Nintendo Wii was so awesome lets buy this day 1" Yet because E3 isn't really watched by casuals and the fact they don't know like us it's a brand new console (next gen) it's probably going to go like this "A new Wii...well no point buying it, we have a working Wii right here at home...maybe when this one breaks we'll get a new one" The problem with this is because they're still going after the casual audience and they're likely to get a bad reaction from them on top of the already bad reaction they've recieved from core gamers. They should of changed the name if they were so interested in going after the casuals again OR they should of picked one audience and stuck with it, the casuals or us core gamers because it really feels like Nintendo havent made up their mind yet. It's one of the other Nintendo but deep down I think you've already made your choice and I don't think it's us. I think they're just saying there aiming for the core audience so they can grab sales early on from both audiences. As for third party support I honestly think that when the PS4 and Nextbox comes out the Wii U will become like the Wii and will be left in the dust as third part developers decide to make games for more powerful consoles...who can blame them, if you can do more with a game with better tec then go for it.
Right now it looks they want both. Which at the moment looks like it's going to blow up in their faces :/ because: 1. Casuals are kind of a wild card. People who think they know how the Wii U will catch on with them (one way or the other) is kidding themselves. So that's a risky (but lucrative) market. 2. "Hardcore" gamers seem to have a sour taste in their mouth from the Wii. Keeping the Wii brand isn't doing them any favors, and E3 was incredibly unimpressive. Point 2 could change easily with some more info, which I don't blame them for withholding. People care way too much about E3 for some reason, a Nintendo Direct would be much better IMO. But until we get that info...come on Nintendo.
"Yet because E3 isn't really watched by casuals and the fact they don't know like us it's a brand new console (next gen) it's probably going to go like this " No that is why journalist go there. I think yo rather missed the point of E3.
Which is mostly posted of gaming websites... I've seen one thing for E3 which casuals would see and that was on BBC news for like five minutes.
I said this would happen.
Great job Nintendo...
He couldnt even see the graphical differences LMAO! wow is all i can say
no, he thought it was a handheld device, which he thought it was connected to the wii. So he thought it was system BTW 100+ comments