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Submitted by DPAD Dave 855d ago | news

Usher's performance at Microsoft's E3 conference 'helped Sony', jokes Tretton

Drafting in Usher to perform during Microsoft's E3 press conference "helped Sony", SCEA chief Jack Tretton has jested. (E3, Industry, Microsoft, PS3, Sony, Xbox 360)

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MariaHelFutura  +   855d ago
It definitly didn't do anything posistive for Microsoft. As good at they are at marketing, their E3 presentations have been nothing short of embrassing the last few E3s. The KKK rally was the worst...
Dante112  +   855d ago
I'm not feeling MS's new direction as far as consoles go (casual main focus). I really wanted to see some new hardcore IPs at it's E3 conference.
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Abash  +   855d ago
I was surprised that Usher's performance was even more embarrassing and awkward than Duffy's performance with Microsoft's failed Singstar rip-off "Lips".
Gaming101  +   855d ago
Jack Tretton - always the used car salesman of CEO's. His rational is that Usher is more of a "Sony artist". How exactly he figures I have no idea... noone thinks of Usher and then thinks Sony - we're not buying it Jack.
da_2pacalypse  +   855d ago
I'm just wondering why M$ thinks that wasting money on hiring Usher for a performance will at all help their conference :P
ABizzel1  +   855d ago | Well said
@Gaming101

Well seeing how Usher's record label is Jive, and how Jive is owned by Sony Music Group, I would say Usher is more of a Sony artist.
ShinMaster  +   855d ago
@Gaming101 *facepalm*
Usher is under a label owned by Sony.
Jack Tretton said that helped them (hint: $$$). That was the joke.
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AKS  +   855d ago
@Gaming101

It was a joke that obviously went way over your head.

Anyway, Tretton's jovial, nervous, and self-effacing style makes him almost impossible to dislike in my view. He also produces some entertaining quotable material, like the infamous "surf and turf" comment from years ago. Even when they were struggling in the early years of the PS3 and he was doing a lot of damage control, I still thought he was amusing and enjoyable to listen to. He has always struck me as a guy who is difficult to dislike.
Blacktric  +   855d ago
"KKK rally"

LMFAO. Very well put.

@below

I think she meant that silly Kinect reveal conference. The one which had Cirque De Soleil or whatever and where they made everyone to wear those silly white KKK robe like things. Come to think of it, doesn't Kinect have hard time recognizing dark skinned people? OMG!
#1.2 (Edited 855d ago ) | Agree(44) | Disagree(4) | Report | Reply
Nimblest-Assassin  +   855d ago
What KKK rally... not sure if we are taking Klu Klux, or something less serious
NukaCola  +   855d ago
Niblest

It's the white poncho event when they finally demoed and showed Kinect at E3. Everyone had to where white ponchos because the camera apparently at the time could not recognize dark skin tones.
nukeitall  +   854d ago
I thought the Cirque De Soleil was pretty cool. I got a chance to see it live in Vegas a while back, and it is quite breathtaking when you are there in person. There is a reason why the acts are famous.
Nimblest-Assassin  +   855d ago
usher-ed in a new era of gaming.... one of my favorite E3 2012 memes

1) I feel like a purple pikmin
2) WONDERBOOK!
3) Puppet master
4) Body is ready
5) Ushering
6)Imagine playing your game while sitting in the fridge

There where lots of lols and facepalms at E3
Moby-Royale  +   855d ago
Where?

There where!

Smh

;)
TekoIie  +   854d ago
If you don't like south park something's wrong with you.... Or you have very sensitive or girly feelings:3
Slapshot82  +   854d ago
I'm sick of the E3 memes!

For those who haven't figured it out yet. Sony literally owns Usher, because he is signed under a Sony owned label (Jive). So, anyone that wen't out and purchased an Usher album because of his E3 performance during Microsoft's conference, well, that money will go straight to Sony, not Microsoft.
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dboyc310  +   855d ago
They are basically stating how usher is a Sony branded artist. Don't assume Sony is saying that it was embarrassing having in the conference
edonus  +   855d ago
You must not know anything about marketing at all.

You are probably thinking, Usher that sing and dancing guy dancing in a room full of gaming journalist early in the morning to a damn kinect game...or something like that.

The reality is Usher, a well known singer and highly admired dancer doing an exclusive performance of his new single to promote a Dancing game that is considered one of the best in the genre and this live performance is broadcasted over the television (not just a room full of journalist that dont play kinect games anyway).

Think of the interviews that the celebrity is going to get, re runs on tv snippets over the internet, and Usher fans. That is lots of market penetration. MS hasnt lost their marketing skills you are just not the target so you think they missed.
GoldenGamer  +   854d ago
Its funny that MS paid Usher to promote a song published by a Sony Record Label
Slapshot82  +   854d ago
... and you're still missing the point because of your blinding loyalty to Microsoft, which is OK by me... really.

Microsoft will ONLY make money off of Usher from Dance Central. They will make nothing off of his album sales, tee shirts, etc. -- unless, again, they are Dance Central branded.

Microsoft would have had to pay Sony for the licensing of his content already, but that's beside the point. What Tretton is saying is that Microsoft put a Sony labeled guy in front of millions of viewers, and if they buy anything Usher that isn't Dance Central related, they indirectly made Sony money by their free advertising.

It was a joke, and a dang good one at that. :)
edonus  +   854d ago
Here we go look at them... they are going full retard again. I cant believe they are using the intertwined relationship of products from different ends of business to support this stupid round about dig.

I understand the point completely and like you said its a joke.

Yes MS will only make money off of Usher from Dance Central and thats all they are trying to do. They arent trying to open a music company and buy out his contract, he's being hired as a high profile reference for there game.

To simplify MS is not in competition with SONY music. They are actually partners on lots of fronts especially when you look at buying a sony computer and you get a Windows operating system. Its really a very foolish argument.
kanetheking  +   855d ago
Gaming101, usher is signed to a label under sony's music division which makes him a sony artist.
GusBricker  +   855d ago
How many Kinects have they sold?

I'd like me some of that embarrassment...of riches.
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TekoIie  +   854d ago
"It definitly didn't do anything posistive for Microsoft"

So what did it do to hinder their conference? Please someone explain what's so bad about this?

4mins of Usher/Dance Central > 15 mins of Wonderbook -_-
#1.8 (Edited 854d ago ) | Agree(3) | Disagree(5) | Report | Reply
MariaHelFutura  +   854d ago
Nope, they were both bad. Cheer up little guy....
Blaze929  +   854d ago
speaking on Usher specifically, and that performance - am I the only one who thought it was terrible? From his voice to the dancing.

Coming from an Usher fan, I think he just needs to hang it up now. Ain't been the same since Confessions
NeXXXuS  +   854d ago
Everyone knows that the KKK is the Kool Kidz Klub.
XD
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360ICE  +   855d ago
Didn't anyone catch the joke that that dance game would "usher" in a new era of dance games? No one laughed at the presser. Poor host
DivineAssault  +   855d ago
Microsoft fools ppl with shows & services to keep ppls attention off the fact they have no games.. Guns & aliens seem to satisfy many but they dont have anything to keep me as a customer.. Im only buying 2 consoles nx gen & it wont be one of theirs
ChunkyLover53  +   855d ago
To be fair Microsoft has brought a lot of quality exclusives to the table this generation. They have also had the bulk of the better third party support as well.

I honestly think Sony fanboys, not the true Sony fans, but rather the ugly, hate filled fanboys, all like the idea of having a lot of exclusives just so they can brag about it, they like the idea that their console has the most, but they don't go out and buy them. At the end of the day Sony and Microsoft have pretty much the same amount of AAA exclusives, Uncharted, God Of War, Killzone and Gran Turismo and Microsoft has Gears, Halo, Fable and Forza, now obviously both companies have more that those, but those are the big sellers.

As for guns and aliens, Resistance, Killzone and a few other Sony properties all feature both.

Also, I'll say that had a Microsoft executive made a smart ass comment about Wonderbook, that article would have been filled with all sorts of hate from the people here, just remember what goes around comes around.
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IIC0mPLeXII  +   855d ago
I think you are missing titles like Ratchet and Clank, God of War, Little Big Planet, Jak and Daxter, Socom, Journey, Disgaea, and Heavy Rain. So which one of the aforementioned titles has any similarity to a Microsoft exclusive? Don't bring up Alan Wake it was dumbed down for 360.
dubt72  +   855d ago
I'm not missing any of those, lol...
ChunkyLover53  +   855d ago
@IIC0mPLeXII

I wasn't comparing titles for similarity, I was naming off the big sellers for each console maker. I also did mention God Of War, as for the others, we haven't even had a Jak game this generation and I wasn't a fan of Heavy Rain, as I've stated before, I think that is a very niche title and I've heard that some people love it, and some hated it.

I was basically mentioning how even though Sony has a lot of exclusives, the only ones that really push sales are the top ones, just like Microsoft's top guns. I'm not commenting on quality or anything like that, but I firmly believe a lot of Sony fanboys like the idea of exclusives, just so they can thump their chest and say "Our console has the most exclusives". Its obvious from lower sales, that the majority of people on PS3 like the same types of games as are on the Xbox 360, shooters and aliens ect...
DivineAssault  +   855d ago
sony has games with aliens and guns but its only a small portion of them.. I buy game consoles for GAMES & they simply dont satisfy that need.. I prefer eastern developed games over western as well so thats why i like sony.. Microsoft may have other games that arent as widely known but they are heavily overshadowed by the gears n halo series.. Not interested in the slightest.. I enjoy sonys offerings A LOT more so im not buying the NXBOX or whatever it is.. Niether is japan
ShaunCameron  +   855d ago
@ DivineAssault

<I prefer eastern developed games over western as well so thats why i like sony..>

That's funny because this generation the PS3 hardly has much of those. I prefer Eastern-developed games too, but there is hardly anything Eastern about the PS3 or its library MGS4 aside.
BitbyDeath  +   854d ago
'Microsoft has brought a lot of quality exclusives to the table this generation'

'Microsoft has Gears, Halo, Fable and Forza'

Only one of those were brought this gen, I wouldn't call that a lot.
ChunkyLover53  +   854d ago
@BitbyDeath

Microsoft has brought a ton of games this generation, ignorant people only list off Forza, Fable, Gears and Halo.

Crackdown 1 and 2
Viva Pinata 1 and 2
Kameo
Ninja Blade
Lost Odyssey
Blue Dragon
Ninety Nine Nights 1 and 2
The Last Remnant
Infinite Undiscovery
Alan Wake

And those are just some of the ones off the top of my head, of course there are a ton of decent to good XBLA and Kinect new IP's this generation as well.

The reason I didn't start listing them before is the same reason I didn't list the lesser Sony IP's, they didn't really sell.

My whole original point was that the exclusives that Sony has are irrelevant because most people aren't buying any of them but the big AAA games.

Honestly, the only PS3 games I buy that are exclusive are Uncharted, God Of War, Killzone and Gran Turismo. Nothing else has appealed to me that much, though I think I might have a few others laying around somewhere. So all the people that dog Microsoft for releasing the solid IP's that actually sell need to rethink that a bit, its nice that Sony wastes money on games, but it hurts them in the long run, because people aren't buying those titles.

This year is a great example of solid PS3 games that went unsold, Twisted Metal, Starhawk and Sorcery all sold really poorly, last year was much the same for anything not called Uncharted 3.

I'm not going to sit there and let people be ignorant on facts, both companies utilize their hit franchises and both have a ton of IP's that didn't exactly set the world on fire.
Shane Kim  +   854d ago
ChunkyLover53

Do you own Sony shares or what? Who gives a f*** if their games aren't selling? You're putting the amount of Sony games as a bad thing. Believe it or not but some people like different things.
StreetsofRage  +   855d ago
What's wrong with everybody on here? Microsoft has no games? Please tell me what games the ps3 has this year? Last time I turned on my ps3 was last year. Games I bought this year...

Lollipop Chainsaw
Tom Clancy's Future Soldier
The Witcher's 2
Max Payne 3
Sniper Elite v2
Prototype 2
Ninja Gaiden 3

All these games I bought on my 360. Where are all these fantastic Sony exclusives you are talking about? You talking about last year, right? Please tell me if something is coming out this year because I sure don't know.

I love my exclusives on my ps3 but saying Microsoft has no games is plain stupid when the ps3 has nothing in 2012.
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pwnmaster3000  +   855d ago
Well right now twisted metal, mlb, starhawk, sorcery, yakuza, and journey are out.
idk if you like them but some people in the world probably think.there fantastic.

I dont go with review or sales.
ex. I thought dead island was a fantastic game and put lots of hours into it, even though the reviews were bad.
cyclonus007  +   855d ago
With the exception of Witcher 2, all of those games are also on PS3. Combine that with the many PS3 exclusives and that is why people say MS has no games.
dubt72  +   855d ago
Having no games and having very few aaa exclusives are very different. Who cares who makes the games if you enjoy them and don't feel like you're missing out in any way?
ShAkKa  +   855d ago
Wow I wish I could play those fantastic games on PS3, oh wait...
Imalwaysright  +   855d ago
Those arent MS games. None of them is. Halo 4 and Forza Horizon are the only MS games this year wich is pathetic.
jessupj  +   855d ago
"I love my exclusives on my ps3 but saying Microsoft has no games is plain stupid when the ps3 has nothing in 2012."

Oh the irony. You say it's "plain stupid" to say microsoft has no games, then you continue to say "ps3 has nothing in 2012"

The 360 has 2 big hitters coming out this year, the ps3 has a lot more then that but I'm not going to bother wasting my time making a list.

See why it was so ironic that you called people stupid for saying MS has no games?

Like I said before, you obviously don't like great games so just give your ps3 to someone that will actually appreciate it.
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chobit_A5HL3Y  +   854d ago
fail. witcher 2 is the only game on your fail list that isn't on ps3 as well lolz and mebe you'd know of more ps3 games if you took off your ms panties~ TRY HARDER!!! :D
RememberThe357  +   855d ago
Hahaha Usher's a Sony artist?! Who would have known! Oh man thats good.
cone   854d ago | Spam
godofboobees  +   855d ago
Dance central is a fun game but when its focused on at an event this big its hard not to say their conference was a fail.
gamingisnotacrime  +   855d ago
Jack T is just awesome
he knows he is talking bs, but is just a funny
Moncole  +   855d ago
He seemed like a douche bag when I watched E3.

"E3 is like the Super Bowl"
#6.1 (Edited 855d ago ) | Agree(6) | Disagree(31) | Report | Reply
MySwordIsHeavenly  +   855d ago
He was right about that. It IS like the super bowl. He even talked about how people will judge who "won" E3. He was very straight-forward with us. He was very personal. That's what people want. They don't want to talk about numbers and other BS like that. He did a great job. :)
FrigidDARKNESS  +   855d ago
Hahaha Trettons a hater.
GraveLord  +   855d ago
Hater? He's telling the truth.

If I was Sony, I wouldn't have let my artists promote the competitions products. Just a thought...
IHateYouFanboys  +   855d ago
oh you mean that guy from sony is criticizing microsoft, their competition?

well he MUST be telling the truth then......
pwnmaster3000  +   855d ago
Idk if its true, but he wasnt really criticizing.
If usher is a Sony artist then that joke make sense.
He didnt say anything bad
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Outside_ofthe_Box  +   854d ago
lol of course IHateYouPS3Fanboys(aka ILoveYou360Fanboys) would say this.
solidjun5  +   853d ago
"lol of course IHateYouPS3Fanboys(aka ILoveYou360Fanboys) would say this."

His name screams irony like a banshee. It's actually quite funny.
Jazz4108  +   855d ago
Jack T is an Ass kisser.
Les-Grossman  +   855d ago
I would have rather seen The Avengers cast eat Shawarma on stage then Usher dance
StreetsofRage  +   855d ago
I can pretty much guarantee most haters on here can't dance or never been to a dance/club. Just Dance is great fun with the opposite sex. My g/f and I definitely enjoyed Usher's presentation.

Don't hate on this game because you stayed home on that Saturday night because nobody asked you to the dance.
pwnmaster3000  +   855d ago
Whos making fun of it in this article.
Why bring it up if it isnt happening?

Oh and I bet alot of the haters here been to a club or dance before.
Club dancing and this game is very different
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InTheLab  +   855d ago
The s*** that goes on in Dance Central is not what happens at dance clubs. You're usually dancing with someone and not dancing at someone. Dance Central is more for people who can't actually dance and don't go to clubs, much like the Dance Dance Revolution sweaty headband kids at the arcade...

Tell the truth dude...you've never been to a club of any type, have you?
theodopolopolus  +   855d ago
EVERYBODY, LOOK AT MR BIG MAN OVER HERE, HE'S GOT A GIRLFRIEND!
Veneno  +   855d ago
Hahahahaha i actually remember an old friend of mine tried so hard to getmeinto dance dance revolution but i was terrible at it so i quit. She kept teasing me saying im another dude scared of dancing. But at that time i was at the discoteck and latin clubs every weekend lol. Video game dancing is not Real dancing.
honkyjesus  +   854d ago
Your mother must be very proud of you.
wages of sin  +   855d ago
You're laughing because he's a Sony artist but if that's the case shouldn't he be representing their popular motion...oh that's right.

OT: All of you missed what Edonus said: "You must not know anything about marketing at all.

You are probably thinking, Usher that sing and dancing guy dancing in a room full of gaming journalist early in the morning to a damn kinect game...or something like that.

The reality is Usher, a well known singer and highly admired dancer doing an exclusive performance of his new single to promote a Dancing game that is considered one of the best in the genre and this live performance is broadcasted over the television (not just a room full of journalist that dont play kinect games anyway).

Think of the interviews that the celebrity is going to get, re runs on tv snippets over the internet, and Usher fans. That is lots of market penetration. MS hasnt lost their marketing skills you are just not the target so you think they missed."
cstyle  +   855d ago
You are correct my friend. Sony could learn a thing or two about marketing from MS. More people know Usher than that unknown actor who plays Kevin Butler.
#12.1 (Edited 855d ago ) | Agree(2) | Disagree(14) | Report | Reply
MySwordIsHeavenly  +   855d ago
It's not a matter of who people know better. Everyone knows who Charlie Sheen is, but paying him seven figures to be in a commercial isn't going to sell a product.
edonus  +   854d ago
MySwordisHeavenly,
You are completely wrong, a major part of celebrity advertising is who people know better. Why do you think Charlie Sheen got hired for that cable service commercial and was also hired for the FIAT car commercial. There is a formula that is used to calculate market penetration through advertising which is a lot deeper than a comment n a website can explain but basically the more famous the better.
The only other fact factor would be using a specialist in a field and considering Usher is a specialist in music and dance which that game is all about still a perfect candidate.
Morgue  +   855d ago
Ushering in a new era of gaming with Kinect.

" why hold the controller when you can use your body "

/s
#13 (Edited 855d ago ) | Agree(7) | Disagree(0) | Report | Reply
trippyaaron  +   855d ago
my prayers go out to the poor souls that attended microsoft's conference and had to endure this awful music
YodaCracker  +   855d ago
Jack Tretton would not like you insulting a Sony artist like that!
banjadude  +   855d ago
It was a decent performance, at least in my opinion.
#15 (Edited 855d ago ) | Agree(2) | Disagree(3) | Report | Reply
Euthanasia78  +   855d ago
I watched Usher, and I have no problem with him. I just have to say that He was absolutely HORRIBLE at E3. I couldn't even look at the screen. I was literally embarassed for him. What a horrific performance. I guess if all the mindless 14yo's love ya, then who cares right?
ironmonkey  +   854d ago
he danced quicker than kinect. think it was lag.
Nac  +   854d ago
Tretton walks away with perhaps the thing I find most memorable this E3. In his closing comments he instructed the crowd to "Fight for the experiences that made them a gamer." In a time of motion controlled features and other gimmicks, this is what I really needed to hear. Believe it or not, it is true for all of us, regardless of console.
Buff1044  +   854d ago
Yes, Usher performing helped Sony....I'm sure that's what everyone watching from home immediately thought...seriously, how old are the people who comment on this website?
Prince_Dim-Lu  +   854d ago
The SDF recruits at 10 years old... Their leaders are 15. That's why this site is the way it is.
Biggest  +   854d ago
"I'm sure that's what everyone watching from home immediately thought.."

Does it matter what they thought? They saw Usher. If they like Usher they probably said "I like Usher! I need to buy some of his music because that is what I do with musicians that I like!" Sony gets money when people like Usher. Which means. . . Wait. How old are you? I don't want to have to explain how the whole Usher-works-for-Sony thing plays out from the beginning.
Hicken  +   854d ago
Usher is a Sony artist.

People see Usher perform for Microsoft.

People buy Usher's album.

Sony gets paid.

Usher's performing helped Sony.

It's really not that hard to understand.
tominator316  +   854d ago
Fez, alan wake American nightmare, Halo4, fable journey, trials evolution, Crimson dragon, mark of the ninja, Steel battalion, minecraft, dead light, Forza, sina mora, Akai katana, Charlie murder, Fable heroes, blood forge, Wreckateer, Hybrid, spelunky, Battleblock theatre, Diabolical pitch, Dust, Witcher 2, Star wars! Owlboy, Capsized, Kung fu superstar, Harry potter kinect, dragon ball z kinect, Dance central 3, Marvel avengers,

There may be more but I really can't b bothered to find out lol, both consoles have great games but to say Xbox doesn't come on!

I don't wanna hear its on pc aswell, is it on ps3? No exactly.

I apologise if I'm Incorrect and maybe my spelling also.
IIC0mPLeXII  +   854d ago
Kinect still sucks dude.
IIC0mPLeXII  +   854d ago
If we are going to bring up every single title xbla or not that is not on Playstation, then ill be forced to bring up quality. Bloodforge was terrible as well many of those xbla titles. Crackdown 2 was completely devoid of anything that made the first appealing as well. I guess I should start using the fact that PS3 also has a solid line up of two consoles back in its generation, including FF7. What stand out title is in Xbox originals.....fable.....halo.
tominator316  +   854d ago
Y are those xbla titles terriable? I enjoyed blood forge, crackdown not the best of the best but I enjoyed that 2, people have different taste in games I enjoy the odd budget title lol as cheesy as lollipop chainsaw looks il love that 2! I could say twisted metal and yakuza dead souls sucked but people enjoy them also! There's a fan base for every game good or bad! The original Xbox had a short life but in its time it pumped out sum quality games bought the best online service to the table, hard drive and being able to store music on it and play it while u game something that the ps3 still cannot do properly! only with certain games! With the play station having 2 previous consoles a great fanbase awesome games which it has, where's my getaway hd remake? How comes the 360 has stood toe to toe? Even wivout Japan which makes up for quite a lot of ps3s sales! Year head start and great pricing and quality games u hav to give both consoles credit each has it's own perks.
Also final fantasy is on Xbox now, smack down, gta, tekken a lot of games that helped the play station brand in previous generations! I was sick of gamecubes and xboxs wrestling games lol.

Everyone calls halo but that game bought fps to consoles yea were on Halo 4 now but wat do u expect wen it's only not just xbox exclusive but it's 1 of the biggest franchises on consoles people want halo I knw i sure do lol
rataranian  +   854d ago
lol! ...thats all I have to say.
trickman888  +   854d ago
>E3
>Usher

ROFLMAO
Raka  +   854d ago
usher was even more fail than wonderbook
another fail conference from m$
Koloss  +   854d ago
Over it. E3 has been sucking ass lately.
Theyellowflash30  +   854d ago
So did the wonderbook crap demonstration help microsoft
godzilla72  +   854d ago
Cant this crunk jumper go away already!
#27 (Edited 854d ago ) | Agree(2) | Disagree(2) | Report | Reply
biRdy  +   854d ago
I'm not saying Usher is a bad artist or anything, people don't go to E3 for a concert, they go for the games! I play Xbox 360 more out of all my consoles, but really what is Microsoft (and Ubisoft) thinking? Did they forget what E3 is for?
#28 (Edited 854d ago ) | Agree(1) | Disagree(0) | Report | Reply
biRdy  +   854d ago
I'm not saying Usher is bad artist or anything, people don't go to E3 for a concert, they go for the games! I play Xbox 360 more out of all my consoles, but really what is Microsoft (and Ubisoft) thinking? Did they forget what E3 is for?
#29 (Edited 854d ago ) | Agree(0) | Disagree(0) | Report | Reply
wildcat  +   854d ago
Wonderbook.
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Now - Quick overview from Curse on everything you need to get going in Archeage. | Promoted post
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MXGP: The Official Motocross Game (PlayStation 4) Review - Push Square

17m ago - Push Square: "MXGP: The Official Motocross Game hasn’t found itself unseated on the PS4, but this... | PS4