It's not the usual game submission for a Kickstarter game.
We often get help with our game programming with software such as Construct, Gamemaker, Stencyl etc... but how often do we have ways to make graphic creation easier?
The kickstarter is called "Indie Graphics Builder" and contains more than 5000+ sprites. It's never been done before. You build graphics by dragging pieces, kind of like Spore, but in the 2D realm. The Kickstarter page will explain in more detail how you can create unique sprites with the package.