President Iwata showed a soft side when Japanese site Yukan Fuji made note of press coverage suggesting that product shortages were a part of Nintendo's strategy. "[When I see those types of articles], I honestly feel sad," said Iwata. "Game machine production amounts are set about half a year in advance, so they cannot be easily changed. The concept of the Wii is 'a machine that makes people who play it smile.' We wouldn't use a strategy that is at odds with smiling. Getting as many people as possible to show us their smiles when playing a Nintendo game -- that's the energy source that drives us."
Asked for some insight into Nintendo's goals for the new year, Iwata replied, "This year we will release a new system. That is, of course, a joke. Our goal is to show our 'answer' to how to make sure the game population that has increased through the Wii and DS doesn't end as a short-lived boom. Even with the DS, there are still things left to do."