GamesBeat's Mike Minotti: Video games are often ridiculous, but I’ve never seen one with a plot as bizarre and twisted as Hell Yeah!’s. I’m not even sure if I can do it justice, but here I go. Hell Yeah! tells the story of Ash, the prince of Hell…and also a bunny skeleton. He also loves his rubber ducky, but one day someone takes a picture of him…um, “playing” with his squeaky companion and uploads it to the underworld’s equivalent of the Internet, where it’s viewed by a hundred demons.
Ash is understandably embarrassed, so he goes on a quest to violently murder every single demon who saw the compromising pictures. Well, every hero needs motivation. Sure, it’s not saving a princess or defeating an alien invasion, but who are we to judge?
This outlandish premise alone should be enough to get your attention, but I found out that Hell Yeah! actually backs up this humorous plot with some solid gameplay when I played the title at publisher Sega’s Electronic Entertainment Expo booth.