"What do the movies “Transformers: Dark of the Moon”, “The Adventures of Tintin: The Secret of the Unicorn”, “Thor”, “Captain America: The First Avenger” and “Jurassic Park” have in common? Don’t know? They all have terrible games based on them. And still, silly publishers like Activision believe that money can be made from them and that’s why they keep making them. Believe it or not, they are right. But why are they right?"