During their E3 press conference on June 4, Electronic Arts and DICE announced Battlefield: Premium, a service that essentially provides more content to Battlefield players, for a whopping $50. Content includes exclusive early access to four DLC packs, exclusive weapons, new features, and other irrelevant items. The concept sounds great, and we expected to see a very positive wave of feedback towards DICE and EA, but the feedback was actually very negative, and we couldn't help but wonder why. So, we went directly to the community and asked them what is keeping them from buying Battlefield: Premium. While their responses did differ slightly, there was a major consensus among our survey sample.