PlayStation's digital strategy relies on the 'core' gamer

Gamasutra- With services like Facebook and Apple’s App Store, game developers in the online and mobile spaces have shown how targeting a wide audience through accessible game design and low-barrier business models can equate to a successful digital business.

But for Jack Buser, senior director for PlayStation digital platforms in the U.S., laying a strong foundation for the company’s digital games business means focusing on the traditional gamer, as opposed to the more casual, mainstream audience.

“It’s truly the gamer that drives our industry, that drives our business as a platform holder,” Buser said in an E3 interview in L.A. on Tuesday. “If you don’t have that center in this industry, you’re quickly going to lose the plot.”

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