The Electronic Entertainment Expo. Game fans dream of it. Analysts foam at the mouth to talk about it. Games journalists dread it. Every year, thousands of people huddle under the Los Angeles Convention Center's roof to attend by and far the biggest game-related event of the year.
While none of us here at Pixelitis have actually been to E3 (yet), we've been avid watchers of the press conferences, hectic breaking news and overall insanity that occurs at the convention for several years.
Each year, the press conferences can be a mixed bag. In the past, they've reduced us to little more than an excitable group of Japanese schoolgirls with new console and game announcements. Others, however, have bored us to tears and even been cringe-worthy.
So follow us through the annals of time as we look back to some of the greatest (and lamest) moments of E3.