The Call of Duty franchise has become the standard against which all other video games are measured. Unfortunately, it’s not a measure of quality but of revenue. Call of Duty: Modern Warfare 3, the latest in this long-running and increasingly diversifying brand, generated over $1 billion in revenue in just 16 days. This smashed the previous record for the biggest entertainment launch which had been held by, you guessed it, another Call of Duty game ,Black Ops. Why in the world would anyone stop making these games when they consistently generate those kinds of revenues? Artistic integrity? We all know that never pays the bills.