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Microsoft Pre-E3 2012 Press Conference: Old Friends, New Names & Branded Entertainment

Microsoft Studios is looking to address a number of gaps in the public’s perception of their market, as well as present ideas to stem the tide of the competition’s encroaching products. Despite insisting that the Xbox 360 moved from being the best selling console in North America to the best selling console worldwide in the last year, it’s clear that such momentum cannot be sustained forever, and as such Microsoft Studios need to wage war on all fronts.

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electronictheatre.co.uk
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