Jim Goldman of CNBC recently sat down with Steve Jobs to discuss the new and upcoming products Apple announced during the MacWorld Expo held earlier this week.
Jobs was asked about the format war and if he thought Apple had usurped both Blu-ray and HD DVD with their addition of HD movie rentals to iTunes. His response was, "Clearly, Blu-ray won, but in the new world order of instant online movie rentals, in HD, no one will care about what format is where."
We, of course, disagree with the "Mac Daddy", who failed to mention how his new downloads aren't Full HD like Blu-ray. Apple's iTunes HD movies are encoded in 720p, only half the resolution of Blu-ray, which encodes all film content at 1080p. Furthermore, only some of the iTunes HD movies have surround sound, and those that do only make use of the archaic Dolby Digital technology.