Kotaku, Thu Jan 17 2008, by Brian Ashcraft
What better way to promote an Edo period game with women in S&M gear? Noodles! Yep, starting next month, PS3 exclusive Ryu ga Gotoku Kenzan! (aka Yakuza 3) instant udon noodles will go on sale in Japan for ¥210 (aka US $1.96) a cup. The Ryu ga Gotoku games always get the best promotions. Heck, the first Ryu ga Gotoku held an pre-game event in an actual hostess bar!
Original Source: Ryu ga Udon (Dengeki Online)