Industry veteran and former Sony executive Richard Browne delves into Sony's video game history and asks, "Can they rise again?"
They can do better, but they will never be in a position like they were with PS2 again. That's just not realistic.
They simply dont have the muscle left in them to compete with giants like MS and Apple. Sure to most of you Apple may not look like a threat at the moment however they easily can become one. Sony back in 2000 was worth 200billion usd. Today they are worth only 20billion usd. Compared to that Ms and Apple are worth 200billion usd and 600billion usd. Both these companies have much larger financial muscles than Sony. Hence this stands as a big advantage to them. They can carry out much better marketing campaigns, they have more research money, hell they can burn more money when launching new hardware. Sony on the other hand has only been getting weaker over the years. There used to be a time when Sony dominated: Tvs: this was taken away by the likes of samsung etc DVD players: again Korean makers have this market Camcorders / Walkmen / cameras: gone are the days when people bought multiple devices these days most people just use cellphones for all the above tasks. Sony just was too slow to react to market changes. Cell phones: again Androids and Iphone have taken that market. Imo i think its too late for Sony to turn around. They have lost ground on all fronts, they best release their software on devices like androids, iphones, PC, Smart tvs etc. @below Tbh i dont even consider Nintendo as competition any more, i am speaking few years ahead into the future. Apple will be trying to get their smart phones working with controllers, they will be using HDMI on phones to output to TVs. Plus they probably will have services like Onlive etc. Not only will the phones have onlive they will also be rendering games on hardware. I think it just wont be Apple doing this, Android will be doing the same. This whole market is about to be shaken by its very roots imo.
MS and apple? I believe youre trying to say MS and Nintendo, right? Because Nintendo sold much more hardware (handheld and console) than Sony and Microsoft, so I don't know why you ignore this company. Nintendo even started the blue ocean strategy that Apple is using right now. Nintendo also sold 15+ million copies of various first party titles in this generation only. My question is: Why do you ignore this giant competitor in your post? The smartphone market isn't a direct competitor for the handheld market and the 3DS is selling even better than the original DS sold at the same period (which is proof enough for me that it's a matter of compelling software, and not just low price + accessibility). Both markets can live together. Maybe I will play some games on my Iphone but I will buy a handheld for a more rich and deep experience. I won't be able to see Mario, God of War, Zelda, Little Big Planet and some other games on the Iphone. But I think it's stupid to think that Apple will kill dedicated gaming devices.
Back in 2000, Apple wasn't worth sh*t. They were close to being bought by Microsoft or folding all together. Sony can turn their fortunes, just like Apple have; with the right vision and strategy.
hate to say it but they are all competing in the same market when it comes to consumer spending. The boom that is the smartphone market has eclipsed the portable gaming market when it comes to overall sales of units and public awareness. Hand someone an iphone and they know what it is. Hand someone a vita or 3ds and they would likely hand it to their kids. The core market to which we (seasoned) gamers have been part of for so many years is shrinking and being replaced by the ever increasing casual cheap entertainment segment via the use of these phones and tablets. Anyone thinking that tablet/phone gaming isnt a serious threat to traditional gaming is fooling themselves.
@decrypt People (true gamers) wont stop playing God of War, Infamous, Mario, Zelda etc just because Iphone is cool. And why don't you consider Nintendo as a competitor? Care to explain? Nintendo already sold 17 million 3DSs over the world while the PSV isn't even selling like it deserve (well, I do think it's an wonderful piece of tech). If Nintendo is doing great numbers, why do you think they arent competitors? They have strong first party titles and people won't just say goodbye for Mario, Zelda, Pokemon and some other games. I still think it's about compelling software and people will keep buying Nintendo systems or Sony systems because of first party titles alone. Also, Onlive is coming for Android and Iphone, but seriously, do you really prefer to play your games without physical buttons instead of your regular console with your giant TV? I think you're deluded with the technological innovations or Apple.
To be fair Nintendo didn't start Blue Ocean Strategy, it's a business management book. http://en.wikipedia.org/wik... Nintendo just had the foresight and courage to embrace it. Anyway, great article, can't wait to read the second part. Submitter better follow up lol
Pretty good read.
If their online service comes up to par with XBL next gen, which I believe it will, I could see people dropping the fees for the free service. Without a year headstart the appearance of "being ahead" will dissapear from Msoft and without a lot of first party studios pumping out exclusives the PS4 may end up looking more attractive to new adopters. Just speculation of course but I don't see why Sony couldn't dominate the industry once more. Would that be a good or bad thing though?
Dominance breeds arrogance. You need only look at their attitudes pre ps3 launch. They believed the sun rose out of their backsides and that everybody would buy their $600 monolith simply because "it's a playstation." They had a lackluster release line up and didn't seem to be even trying. Once cold hard reality bit them, they realised they had to work hard to stay relevant, the sony/playstation brand alone would not cut it. And work hard they did, they have produced some of the finest games of the generation and have clawed their way back up. I have no doubt in my mind that the high level of quality games they produce is due to, in no small part, the fact that they realised people don't just buy consoles because of who makes the console, but the games behind the console. Microsoft's story on the other hand is completely the opposite. They worked very hard right in the beginning to try and make a name for themselves and get the hardcore market in their corner. They succeeded. However, much like SONY did after ps2 success, they got arrogant and lazy. They started to care more about getting new casual customers instead of keeping their existing customers happy. It's nothing but arrogance to look at 20+ exclusives from your competitor and then go out and announce that you're only going to release 2 exclusives for your console. In all honestly, I actually hope PS3 overtakes Xbox 360 soon, that way maybe Microsoft will take notice and up their game. /end blog.
I thought you were describing the Vita launch as well there for a while.
A lot of people seem to disagree with you, although I'm not one of them. However I'd like to add that a lot of the issues that plagued PS3 near launch were out of Sonys hands i.e being patent trolled by Nintendo over rumble and delays, soaring costs of bluray drive manufacture as well as Msoft pushing HDDVD in the path of Bluray in an attempt to slow down adoption. Anyway I do agree they came across as arrogant even though it was probably just a vocal minority of people at the company at the time that made it seem that way.
Who says Sony's online service will remain free? I hope it does but they need the revenue and Sony will not disclose the amount of actual Playstation Plus members there are. As for dominating, no thanks. I like having a competitive market. You really think the PS3 would be this cheap now if it weren't for a competitive market? Sony wasn't forced to charge consumers upwards of $600 for a game console, that was all to do with Sony pushing Bluray. Sony also decided in their own wisdom to create such a complicated game platform and because of that a lot of games ended up having issues. Microsoft was able to create a more powerful machine next to the PS2 and they did it for the same price to the consumer. So no, I don't want to see Sony dominate again, or anybody else for that matter. ***if you disagree that's fine but explain why instead of hiding behind your keyboard like a little schoolgirl
"Who says Sony's online service will remain free?" Nobody knows for sure I guess but Sony (and Nintendo) have managed to keep their basic online service free for this whole generation so I don't see why not. Do you know something we don't that suggests otherwise? btw I didn't dissagree with you :) @Darthv72 below I will start worrying when they start taking features that were free from the beginning and start charging for them, only then.
that the free aspect of the psn would start to dwindle. Meaning that newer features would be offered to the plus members instead of everyone. Similar to how new features are aimed to the gold instead of gold and silver live members. It only make sense that sony would opt for a free service at first but they would not be able to continue that side completely for the duration. They had to come up with some sort of premium tier to offset the cost of running the backbone of the service. Plus started out an option but i am seeing more and more psn users saying that they cant live without it. I dont know if it is because of all the incentives you get from being a member where by if you werent a member then those free games and giveaways wouldnt be viable anymore. Obviously the core portion of online play being free seems to be the one caption people refer to but that isnt to say that sony would just start making an even better and more robust online for the paid members. More dedicated servers and ad free play unlike the free members who would have limited game player sizes and maybe not as many maps to play on. Or worse...subjected to ads before each round. Sony is in the business to make $$$. They have seen that people are willing to pay a little bit more for something if it means they get more for it. There has to be some feeling of being better than the next guy if you are a paid member to a club and the other one isnt.
I really hope it does remain free, at least the core aspect of it and being able to play online. I think it's a dis-service for Microsoft to not allow online play without a cost associated with it. We pay enough for the games and more and more of them now are online enabled or full blown multiplayer. I'm afraid going forward it looks rather bleak though as far as assuming things will remain free. EA are starting to follow the Activision approach and have an Elite service for Battlefield 3. These things will grow and the gamer who just wants to play online will be left behind. We are also seeing dedicated servers now being used as a Elite offering so PC gamers who take these things for granted will also be upset. I just see the industry slowly closing the noose. Diablo III is restrictive to the single player and that is to prevent looters and the trading that goes on within the store and to block cheaters. I don't blame them for protecting their intellectual property but it's come at a huge cost to the legit consumer.
Sony delivers the most games of the 3 consoles and that is all that I care about. So Sony is it for me until someone releases a more varied array of games ( unlikely ) and has more 1st party studios ( again unlikely). All's that I want are games that aimed to a mature audience and Sony delivers well above MS & Ninty with that.
agreed, sony delivers the most and best games.
I said even it for years 3 things hurt SONY the most: Kutaragi and his proprietary HW - Devs not happy Cockyness of SONY - "next gen begins when we say it does" Lack of Online Market - Very late to the game SONY moved from what they did best innovate, and embrace players - yes they give us great single player IP but I have yet to see a one stop all IP for online, Ken being gone will make the system waaaay better in Devs eyes and with the re structuring you bet SONY will come out at launch priced correctly, and with an attitude of respect for the competition I am excited about the PS4 because the PS3 and SONY was a mess
Well said. I think Sony is in the best position moving forward. They have the history, the worldwide appeal and game studios. They just need to trim their products down and focus on their key assets and the Playstation brand is one of them.
@MadMen because it did start when sony said it did they had and have the clout and respect of the gaming community to do so
Im sure we will read some time in the future about the fall and rise of Sony...
Sony is not doing that bad. Why do they think that? It's selling well world wide and the games keep rolling out. I'm sure when the ps4 is released it will be back on top knowing that they won't design a console hard on the 3rd party devs.
Sony isn't doing bad. MS and Nintendo are just doing a bit better.
Another psp bashing article what a shock Bottom line 800+ games 80 million sales So where exactly are these lack of games? Its 7 years later and games are still being made and localized which is unheard of except for the psx, ps2, nes, snes, gba, ds This guy is also a complete moron for saying because psp had original games it was bad
Once someone is producing good games and hardware and selling at a reasonable price, what the hell does it matter what company it is? A public company is just a bunch of shareholders and creditors at its foundation, nothing more.
LAWL Articles like these are starting to get really Funny
E3's coming up you know.
I suppose its that time of the year i guess lol can they get any better than this?
PS4 will fix everything. Reasonable price tag out of the gate/ in line with competitors and they won't be late to the party. Also easy to develop for and the social features like party chat will be implemented for free. Simple
Sony really did get to big for its boots and they got knocked down. It only got worse with the psn hack and the natural disater in Japan (which must have been awful) However for the people thinking sony will go under, they have the finaces sorted, they are losing money but they are far from being in debt. I beleive Sony can bounce back and they show they can still be innovative even if it is just their gaming division.
The sony fans brag about all of ps3 exclusives but only 3 of them sell real well. Halo sells more than every ps3 exclusive combined
Sales does not = quality I think that halo is one of the only few games I buy on my 360. For instance resistance 3 is amazing but I spent my money on uncharted 3 and journey. Sony bring out a lot of quality games that I don't have the time and the money. I think they need to spread their games more imo
Another article that shows that this place isn't the "Sony fanboy breeding ground" the other fanboys believe it is. They wait for articles like this to continue the never ending Sony bashing. *sigh* Real journalism has been dead for so long.
Sony hasnt fall, they just get detroned thats all. The times of PS2 and PS1 will never come again and fault that to economy and almost bad games when compared to previous gens.
There is no doubt that the old regime for Sony (Kutaragi & Howard Stringer) really dug Sony into a huge hole. I personally believe that Kutaragi single handedly gave birth to the PS brand & the success it garnered for over two gens. Unfortunately we all know that Kutaragi can be an asshat. His ego this gen & his direction for the PS3 was the beginning of a tumultuous downhill slide for the PS brand. Thankfully under the guidance of Kaz Harai the PS brand is finally digging themselves out of the hole Kutaragi put them in. The really hard part for Kaz is trying to win back the respect of the buying consumer who were turned away by the previous regimes arrogant remarks. Can Sony rise back to the position they once were in? Absolutely...Nintendo proved that fact this gen, there is no way that Sony can not do the same for the next gen & beyond. They have to remain diligent & work hard to win back the support of their consumers. It will be a long hard road back to the top but i believe they are capable of doing just that.
The only way Sony can achieve this is through innovation. If the PS4 is just a more powerful PS3 I can't see this happening. PLus I dont think they are in the financial postion to subsidise the cost a new console like they have in the past. The way Nintendo achieved success with the Wii and DS, and the reason for Apples rise to dominance in multiple industries is through innovation. Unfortunately this has never been Sony's strong point.
I dont understand why people think Sony's doing that bad,I mean they are but they aren't. Firstly the economy is bad everywhere and has been since before the launch of this generation. They released the PS3 at a huge price, gaming journalist (if they can even be called that)came out bashing Sony like crazy, because of its price and lackluster launch and continue to bash it to this day even after its been doing great (this articular is an example) then they were hit by a tsunami and a nuclear disaster, some of there factory's were burnt down in Britain do to riots, and then they had a massive cyber attack. That's just the things I have read about, I'm sure theirs more and yet they still stand strong, out selling Microsoft every year and having tons of great, fun, and award winning games. Sony is not going anywhere and with a new man in charge who is focused on getting the company back in order and with the release of the PS4 in the near future, I think everything will be just fine.
"I dont understand why people think Sony's doing that bad,I mean they are but they aren't." Few(like two) bad fiscal years can make Sony file for bankruptcy.That won't go away easily...
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