Wesley Copeland of VGI writes...
"The Frag Dolls are a harem of girl gamers put together by Ubisoft back in 2004, a time when girls, apparently, didn't play games. Their aim, to promote women in gaming, alongside quality Ubisoft products.
Or in reality:
The Frag Dolls are bunch of hot girls put together by Ubisoft in 2004. Their aim, to sell Ubisoft products to male gamers who need visual stimulation in order to buy a product. Think cheerleaders, only for gaming."