The console gaming scene has been a 3-horse race for years now. The last decade has been ruled by Sony, Nintendo, and Microsoft. If all goes according to plan, the next decade will feature the same players. The gaming industry seems to strike a certain passion for many that is not often seen in other hobbies. Some people will pick one company or console and stick with them to the end. This often means gamers will rally behind sales figures and root for their favorite console to "win" in total sales. Some will even root for the failure of the competition. But the question is: why?