The Lessons Learned From 38 Studios Featured (CGM)

It was both a sad and surprising week as the industry watched 38 Studios go from bad, to worse, to catastrophic in the space of a few days. What started as a missed loan payment turned into 11th hour talks with the governor of Rhode Island to prevent full closure and, when that failed, the layoff of the staff that had worked for years on both Kingdoms of Amalur: Reckoning and the unseen MMO codenamed “Copernicus” that was supposed to take place in the same fictional world. Instead, what we’re left with is a lot of promise and some pretty high budget promotion and marketing that amounted to too much money spent in the wrong places, and not enough profit to show for it when the final accounting came in sales.

[DarkSymbiote]

Good read. I remember Hellgate and the hype it had.