PushStartSelect: "Recently I read an article about how ESRB ratings are “not required” and how they could eventually be ignored. This is entirely possible because many industries have done it at one point or another. Comic books were being completely killed by third party ratings, which forced companies like Marvel to create their own “third party” rating system to allow more leverage on what content they provide. Of course movie’s have probably the strongest rating company out there, but ESRB has yet to reach that point."
