Sony Online Entertainment continues to build on the momentum for its upcoming Planetside 2 shooter. But it’s not the only online shooter in development at the publisher. Developer ACONY Games is creating Bullet Run, a near-future game that turns Reality TV on its head. The new free-to-play online game pits contestants against one another in a fight to the death for fame and fortune. The game will make its debut at E3 in Los Angeles in June.