"Not so long ago, I attended a house party expecting plenty of drunkenness and maybe even a hint of debauchery. As I entered, I noticed a large group of people excitedly huddled in the living room. Walking over expecting to see people devising new shot ideas or drinking games, I was surprised to see them quietly worshipping a Nintendo Wii.
A few of them were studiously creating Miis to look identical to all the party-goers before trying out Wii Sports. A few hours later, they switched to Rayman Raving Rabbids. That was it, they were captivated until 3am, and even then some of the stragglers still there looked desperate to keep playing but didn't quite have the energy anymore.
The party didn't really consist of much else. All these non-gamers that were never interested in games before were hooked like drug addicts. They'd suddenly seen the light and that was it. By morning they all wanted one, they all needed that hook."