$220 Million Battleship Flop Sinks Not Only Universal Pictures, But Activision Game

Activision has drastically reduced the number of games it releases these days. The company remains focused on core franchises like its two Call of Duty games, including Treyarch’s Call of Duty: Black Ops 2, and popular Skylanders toys and games. But while many publishers have moved away from Hollywood licensed games, Activision still dabbles in them. You just don’t hear a lot about some of these games, including the new Battleship game from developer Double Helix.

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ddurand11919d ago

nothing about the movie looked appealing.

LarVanian1919d ago

That and the fact that it was competing against Avengers didn't do it any favours.

TopDudeMan1919d ago

Lets not forget american pie.

thorstein1919d ago

Had they called it anything BUT Battleship, it might have done better. I think naming it after the board game and pretending as if it had any thing in common really hurt it.

If it was called Aliens Attack, it may have faired slightly better.

DarthJay1919d ago

I am pretty sure it could have been competing against a theatrical version of two straight hours of a dude taking a dump and it would have done just as poorly.

jony_dols1919d ago

Battleship has still earned over $240 million dollars at the box office, with an estimated 209 million budget. Factor in a few more weeks at the BO, and it should be more than enough to cover all the marketing costs.

Blu-ray, Digital & TV rights will probably result in it pushing a tidy profit. It's a pretty bad film, but certainly not a catastrophic flop.

Dee_911919d ago

did rhianna havee a sex scene ?
did she go topless ?
well did she wear a bikini atleast !?
Il pass :)

killcycle1919d ago

I work at a Cinema and Battleship came out an entire month before the Avengers did so how they competing?

It was an ok movie, nothing amazing but it weren't like how critics were claiming it was.

LarVanian1919d ago

@ killcycle

This should answer your question.

SilentNegotiator1919d ago (Edited 1919d ago )

A movie that tries to cash in on transformers with a board game license that has nothing to do with itself.

WHO would have guessed that could have an iffy performance??!!?

hotrider121919d ago (Edited 1919d ago )

now we know why TDKR and AMAZING SPIDERMAN is end of may and july 3rd.
be interesting to see would either movie take AVENGER off 1# position if were release a weekend later or same time.
good question but we'll never know.
............................. .............................. . ...................
If only Michael Bay made Transformer like BATTLESHIP i believe it would been very satisfying. and also BATTLESHIP would been more rewarding and entertaining if the title was called "ALIEN ATTACK"

ChickeyCantor1919d ago

In all honesty, I havn't seen the Avengers yet. But I sure ain't going for the story. If you go for the story then you're an idiot.

I have yet to see this movie. Again not gonna watch it for the story. So I should be in for some amazing shizzle =D

gaffyh1919d ago

@Sidar - The only reason to watch ANY movie is for the story, otherwise there is no point watching anything ever.

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Nimblest-Assassin1919d ago (Edited 1919d ago )

Pretty much the movie was transformers 4... with even less plot. My friend sneaked in to watch it after he watched the Avengers for the 3rd time... and he said he regrets wasting his time...

Nothing about the movie seemed appealing, its a movie based on a childhood boardgame, and you made an FPS to accompany a movie based on a boardgame?

Not to mention the fact that you put aliens in? I mean whose idea was this?

Whats next Paramount/Activision?

A Monopoly movie staring aliens, that will also be accompanied with a FPS game?

Etseix1919d ago

Avengers for the 3rd time. and he calls "wasting time" to... you get my point , oh, snap! :D

Soldierone1919d ago

*Discussion at Activision*

Boss "hey take the COD engine, re texture it with images from that Battleship movie and release it"

Peon studio "Okay!"

boss" Oh and be sure to put as little effort as possible so we get pure profit!"

By the way sadly they are making a monopoly movie....and a candy land movie.....ugh.....

GraveLord1919d ago (Edited 1919d ago )

Seems like a great mediocre summer flick.
I'd pirate it.

Green Lantern movie was horrible? Weird, I enjoyed that one. This is why I don't pay attention to reviews or box office rankings.

BlackTar1871919d ago

Grenn lantern was so bad so so so bad

Knushwood Butt1919d ago

@ jony_dols

I think you added an extra digit in there:

The film bombed.

jony_dols1919d ago

And I think that you have forgotten that there is a big wide world out there.

Battleship (like The Avengers) received a general international release back in April and had already grossed over $215 million before its US release.

Knushwood Butt1919d ago

fair point, but don't forget that a fair portion of that box office take goes to the theaters.

For example:

Plus, add on the money spent on advertising.

Saladfax1919d ago

Interesting. I have to wonder about the accuracy of those statistics.

I used to work in a movie theater. It was in a small town (only one screen), so the contracts might be a bit different than they used to be. Anyway, in talking with the owners every now and then, they usually implied that the studios took somewhere between 75%-90% of ticket sale revenue.

Kran1919d ago (Edited 1919d ago )

Indeed. It took a well loved board game about sinking your opponents ships and turned it into a bloody movie about aliens. What the hell is up with that? Thats not called "battleships" then, its called Battleships vs Aliens.

It just hoped to use Battleships well known name to earn money off of it.

CanadianTurtle1919d ago

I can't take the movie seriously just because of the fact that Rihanna is in it. That alone kills the movie for me. I can't ever imagine her in a marine suit...

Its a better version of Battle LA, but its still mediocore at best.

zeddy1919d ago

rhianna was in it. aint no way im paying to watch a musician try n act.

caseh1919d ago

I saw the trailer and thought 'ooohh that looks quite goo...' then I saw Rhianna and it was like '...ooooh'.

Seeing her pretty much convinced me to avoid the film at all costs, singer who i've never seen act outside of music videos being placed in a $220 mil budget film pretty much set the alarm bells ringing.

Then I had flashbacks of Battle LA...*cry* i'll never get those 2 hours of my life back.

orange-skittle1919d ago (Edited 1919d ago )

Then all of you guys are f-ckin' idiots because WILL SMITH, TYRESE GIBSON, BRUCE SPRINGFIELD, LL COOL J, DWIGHT YOAKAM, ASHLEY JUDD, FRANK SINATRA, REBA MCINTYRE, AND MARK WAHLBERG were all musicians before they started acting, so WTF are you talking about?! Get out the damn basement sometime. You think I give a $#!T if you disagree with me. I think you're all nerds anyway that care more about your social status in these non factor forums than your position in the REAL world. look at the guys that stroke for bubbles. Gimme a break.

I didn't see the movie because basing a movie off a board game that had nothing to do with it is nonsense, but just because Rihanna is in it is not a reason to not see a movie. Then you might as well not go and see Fast and Furious 6 because she's going to be in that as well morons. Who cares where you started, it's where you end up. Will Smith is an amazing actor and was passed over for an oscar on many good roles he's played. He is as diverse as Johnny Depp w/o the recognition.

pbasson1919d ago

To call her a musician she has to be able to sing/play instrument. she can do neither. Now shes trying to act, god save our eyes & ears.

spartan112g1919d ago

What about Will Smith? He is an amazing actor. A lot of musicians make fantastic actors, especially since a lot of them put on an act the moment they get up on stage.

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flankhim1919d ago

They should of called it as I called as a kid. BATTLESHIT!

pbasson1919d ago