Appearance plays an important role in any game’s success. We have seen so many games that have made millions of pounds from their characters not just within their own games but lending them as a playable character or a DLC in other big name Genres. (Devil May Cry, Final Fantasy X-2, Hitman: Absolution, Mass Effect 3, Metal Gear : Solid Snake, Ninja Gaiden 3, PC, Prince Of Persia, PS3, Wii, World of Warcraft: Wrath of the Lich King, Xbox 360)