While DICE has gone out of their way to create the idea that the PC version of Battlefield 3 is the superior version, this also makes the console version appear to be inferior and nobody wants to own an inferior product. Knowing that most of their profits would come from the consoles, DICE needs to get on board and market the console version of BF3 in a way in which it isn't seen as an inferior version to the PC version but rather it's own unique experience.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.
i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?
Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game
The new unreal engine has auto terrain creation tools
In the world of greed in which it is winning without any major blow back ai is our future.
everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.
Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot
Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)
Gaming is making so much money yet the greed of these companies is never ending
CEO’s and people on board making millions yet cutting jobs to those who are actually making the products
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
All that is already been happening
https://www.gamespot.com/ar...
https://mobilesyrup.com/201...
https://www.ign.com/article...
https://www.spglobal.com/ma...
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.
Very likely, yes.
Made worse by the fact that the execs aren't changing their compensations.
My deepest fear at this point is that we are now in the capitalism endgame.
At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.
Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms
The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.
We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.
Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...
Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
2024 so far.
Feb ’28 Electronic Arts (EA) 670 (5%)
Feb ’24 PlayStation 900 (8%)
Feb ’24 Vice Media Group Several hundred
Feb ’24 Buzzfeed 16%
Feb ’24 NowThis 26 (50%)
Feb ’24 Paramount Global 800 (3%)
Feb ’24 SiriusXM 160 (3%)
Feb ’24 Snapchat 10%
Jan ’24 TechCrunch 8 + subscription product
Jan ’24 U.K.’s Channel 4 200
Jan ’24 Business Insider 8%
Jan ’24 Microsoft Gaming 1,900
Jan ’24 Riot Games 530
Jan ’24 Sports Illustrated Possibly all
Jan ’24 YouTube 100
Jan ’24 Pitchfork (Conde Nast) Undisclosed
Jan ’24 Universal Music Group Hundreds
Jan ’24 Discord 17%
Jan ’24 NBC News 50-100
Jan ’24 Audible 5%
Jan ’24 Google Hundreds
Jan ’24 Amazon Hundreds
Jan ’24 Duolingo 10%
Jan ’24 VideoAmp 20%
DATA AS OF FEB. 28, 2024
Another long list that skips over UPS cutting 12,000 jobs those workers as we know work without ac low pay and old box trucks but that company had to cut 12k jobs do too loosing billions of dollars year 2 year.
https://edition.cnn.com/202...
The greed and lack of transparency/oversight is disgusting.
Ups are still making bang but not enough for a golden boat fleet.
Remember we all use ups at some time even stuff in our stores this is going to be a huge issue gong forward i know in my area they removed half the state ups stores northern half least population got some 3rd party running packages now from minivans.
@just_looken
UPS is a different story altogether.
They are paying the people doing the actual work/ earning the money more and eliminating management.
You do realize around this time this happens all throughout many industries (not just the game industry), right? It has to do with taxes for these major companies, like tax subsidies for downsizing. You want to know a little secret? Around May or so you’ll see a spike in hiring…
It blows my mind that people are oblivious to corporate workings.
So over 25 huge companies cut jobs every year like this and it only got noticed this time?
@Andrew336
Yes, that’s exactly what I’m saying. Google it up if you’re uninformed of how corporations work. Only gamers seem to live in a bubble and when they see things like crunch, acquisitions, and lay-offs they act like this is the only industry it happens to and how shocked they are about it.
Welcome to the real world, kid.
EA CEO Wilson's total compensation was 20 million. Let's take away 19 million (I'm sure he can survive on 1 million.... somehow).
1 million is the salary of an in the chair developer @100,000 for 10 years.
He could earn 1 million a year.
And save the jobs of 15 in the chair devs for A DECADE (plus benefits) with ONE YEAR'S compensation.
Do not worry they will take over 40mill say sorry then get hired by playstation or xbox
I heard Japan does it better, they do layoffs like what's happening with companies in the west. The higher ups also being agreeing to to lower there own salary. These MFs like jim and Phil isnt gonna do that they want that $
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
I think they're waiting till E3 to show console footage.
DICE has consistently done an excellent job with console versions of Battlefield since Bad Company. In fact, it's arguable they've been giving PC the bum deal as of late.
That said, consoles are inherently limited, whereas the sky is the limit for the PC where fancy graphics cards and new processors are king.
As long as the player cap is around Bad Company 2 level, I won't have any complaints.
Even though the 360 and PS3 version of BF3 will be hollow shells of the PC version, it'll still kick MW3's ass in terms of over all fun and scale (unless you're a fan of unbalanced weapons, perks and maps)
The author of the article makes some pretty terrible arguments though.
"- Because DICE has pretty much convinced the PC crowd, from E3 until launch, the focus in terms of marketing should be on the console versions, not the PC version. "
Or, just show both
"market Battlefield 3 in a way that says the console version of BF3 is the definitive shooter this fall over Modern Warfare 3. Make the console version of BF3"
DICE has worked long and hard on their engine, and they're going to want to show it off as best as they can, and they're not going to be able to do that by giving us all this console attention.
"Continuing with the console focused marketing push for BF3, at PAX Prime, have a console only multiplayer playable set of kiosk set up to allow the fans to experience"
WHY. People want Battlefield 3. Most console gamers have never even played a real Battlefield game. Why the HELL would they show off the 24 person multiplayer at E3, and not the 64 person PC multiplayer that actual fans of the Battlefield series have been waiting to see since 2005.
"Because multiplayer maps on the console versions will be smaller than the PC version, then to counter that, the console versions should have some exclusive maps that would create a better experience for the 24 players (12 vs 12) atmosphere. "
There's absolutely no reason why they wouldn't release those maps on PC too. PC servers aren't stuck at 64 players. You can go down from there. You can have a 12 person server if you really feel like it.
"This would also eliminate the BF3 console = inferior version because instead of just having smaller versions of PC maps"
No it wouldn't.
"Finally, to extend on the previous point, I would also add exclusive multiplayer modes made specifically for the 12 v 12 experiences that probably wouldn’t work in a 32 v 32 experience. "
Another stupid point. If they were to release these low end game modes exclusively on the console versions, that would end up backfiring more than you know.
"So DICE and Electronic Arts needs to seriously get on the ball and take it easy on the PC version of BF3 = The Best Experience and shine a bit more positive attention on the console version if they want to seriously convert many of these COD fans into playing BF3."
DICE and EA know that BF3 will sell a ton of copies. They're not expecting Call of Duty numbers, but I'm sure they're estimates are somewhere in the ballpark of 10-12 million across all three platforms. What they REALLY want to do is to have that quality bar raised so astronomically high, Call of Duty will never be able to touch it and they can rest easy knowing that they are the better game.
(sorry for the essay comment)
"...this also makes the console version appear to be inferior and nobody wants to own an inferior product."
But the console itself is an inferior product. DICE are game developers, not magicians. They can only do so much with so little. I still have faith in them. I will be getting BF3 on the console(haven't decided which one) because they always make a solid product. They don't "neglect" any version. But they do always fuck up their releases. Unstable multi-player because of "unexpected demand."
Hey, DICE, order bookoo servers, k?