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Sony pumps £1m into Ratchet TV campaign

Prime time Saturday night spots secured as SCEE gets behind 'benchmark PS3 title'

Sony is backing upcoming PS3 title Ratchet and Clank: Tools Of Destruction with a million pound TV campaign throughout the gifting season.

The platform holder has heralded the game as a 'benchmark' release for PS3 owners, and set its sights on a target demographic that covers the whole family.

"The ad will target 16-34 year olds, with a focus on Saturday night family programming, which draws upon a broad demographic of viewers, matching Ratchet And Clank's target audience," Sony product manager Lucy Garnett told MCV.

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mcvuk.com

D R Fz - contributor
Published: 789 days 8 hours ago | News | PlayStation 3 | Industry News

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V2oom - 789 days 8 hours ago

1 - Thats about £3 from every copy that will be sold.

.

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1.1 HarryEtTubMan | 789 days 7 hours ago - User only got 1 bubble - Show

2 aaquib5 | 789 days 7 hours ago - User only got 1 bubble - Show

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Shadow Flare - 789 days 7 hours ago

2.1 -

i defy anyone to say Warhawk isn't AAA

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Genki - 789 days 6 hours ago

2.2 - ^I'll drink to that.

Warhawk isn't AAA. I'm not being an ass, I genuinely feel that way. Although Warhawk is nice and varied(air combat is admittedly second to none), it heavily lacks refinement. It's good, and gets a thumbs up in my book, but is decidedly not a killer app.

As a multiplayer experience, I wholly prefer Resistance. I do love Warhawks premise though, and I think it DESERVES a sequel. If they decide to keep it MP only or w/ SP next time then I at least hope they stick to their guns, because I know the shortcomings of the game are a direct result of it's conflicted development cycle.

My 2 cents. Got diced up by Warhawk fanboys the last time I said it, but I don't care, they're not who I'm talking to.

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Synex - 789 days 3 hours ago

2.3 - ^^ I'll Drink to anything.

And I'll be picking up Ratchet and Clank next week.

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Ace_Shooter - 789 days 2 hours ago

2.4 - Agree....

If Warhawk were to have a single player, it would deffinitely be considered AAA. Nonetheless Warhawk is one heck of a game, i never had such joy blowing stuff up.

LOL @ I'll drink to anything.

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Shadow Flare - 789 days 7 hours ago

3 -

That's great. I think this game really deserves it, the demo is fantastic. Insomniac really is a great company, they've only really been properly working on this for a year and they've managed to pump out another fantastic title

Aye ;)

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SimmoUK - 789 days 7 hours ago

4 -

good idea it's a game that appeals to a wide audience, sony's always invested in multiple genre's that's how they sold 100 million before, i'm getting the game for sure and i agree with shadow warhawk is a fantastic game that everyone needs to play...

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darkside - 788 days 23 hours ago

4.1 - @SimmoUK

haven't seen you post around here in a along time. good to have u back

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Skerj - 789 days 7 hours ago

5 - Yes!!

About time, they need to start advertising WAY more so I'll never hear that "PS3 has no games" argument ever again. The Ratchet commercials have always been awesome, hell my nongaming family members loved them.

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Genki - 789 days 7 hours ago

6 - Couldn't have done it at a better time and for a better title at that.

With the runaway success that CG movies have enjoyed as of late, Ratchet is primed for a positive reception and unprecedented MASS appeal. It's good to know that they're capitalizing on this, because Sony's marketing has been poor if you ask me. The wheels are turning though, slowly, but they're definitely accelerating.

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7 Vojkan | 789 days 6 hours ago - User only got 1 bubble - Show

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LSDARBY - 789 days 6 hours ago

8 -

Definatley deserves it, and considering resistance and motorstorm are selling millions this will really pay off.

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9 cloud360 | 789 days 5 hours ago - User only got 1 bubble - Show

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sheng long - 789 days 4 hours ago

10 -

Well to me it will be the 5th AAA.
-RFOM
-Warhawk
-Heavenly Sword
-Motor Storm.
that's my opinion.

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The Swordsman - 789 days 2 hours ago

10.1 -

I agree. This is the fifth AAA exclusive for the PS3. People always seem to forget about RFOM and Motorstorm, or even just outright think that they weren't AAA, but I have to say otherwise in response to the latter.

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Ace_Shooter - 789 days 2 hours ago

10.2 - Agree...

Those are great games that shouldn't be overlooked. I'm anxious on how the sequels would be to all of those. damn.

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wangdiddy82 - 789 days 2 hours ago

11 - finally

Sony is going to advertise there games.. lol.. They really need to advertise the crap out of rachet/clank and uncharted.. These two games will definitely sell a lot of systems.. Especially with the recent price drop, people will be all over the ps3.. These two games truly show what the ps3 can do and they both look freaking awesome..

Warhawk owns online..

I got a fever and the only cure is more "WARHAWK"!!!

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Ace_Shooter - 789 days 2 hours ago

12 - Nice move...

This and the price drop, PS3 is going to be the talk of the town.

Edit: But in a good way this time ;)

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Keowrath - 789 days 1 hour ago

13 - is 1 million enough?

How much was the Halo3 campaign in the UK? I have to admit, working in London, I have seen Halo3 on the side of 3 busses and seen the advert on the TV once. All in all I would say I saw minimal Halo hype. I know the advertising in the states was massive but wondering what it was in the UK.

1 million seems a small amount from what we saw on the Halo Steamroller. I definately think Ratchet deserves some big advertising after playing the glorious demo. Hopefully it'll actually get seen (LOL so many people I talk to over here aren't even aware that the PS3 has had a price drop!)

I really hope it gets noticed! Anyone who played the demo knows it deserves it!

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Sevir04 - 789 days ago

14 - i hope they do tis for the US as well

and i hope they poor more into uncharted because both those games are gonna be big for PS3. they need to spend money on advertising because it's gonna need it for software. i'm greatly displeased with sony's effort to get the word about the PS3 and it's platform defining titles.

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CrazzyMan - 788 days 23 hours ago

15 - This game is BIG

This Game a Must Have.
This game will sell good, because it looks and plays awesome.
And with good advertising, will make really move ps3`s. :)

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