One of the new IPs launched late last year was Ubisoft's EndWar - a Tom Clancy-badged game that brought voice recognition software into mainstream gaming to good effect. But while it sold well, it was arguably drowned out by other big franchise and sequel releases.
Here, the game's creative director, Michael de Plater, talks about the challenges of launching a new IP, a new trend emerging for release dates, the inexorable march of technology, and the opportunities that brings.
