Kaz Hirai, chief executive of Sony's PlayStation games console business, has set an ambitious target of reaching nearly 150m in sales for its slow-starting PlayStation 3 console.
Sony told those attending the video game industry's E3 that sales of its original PlayStation, launched in 1994, had reached 102m units and the PlayStation 2 console had now passed 140m worldwide in its ninth year on sale.
Mr Hirai said his aim was for the PS3 to surpass sales of the PS2 over a similar time period.
