GameZone's Matt Liebl: "When it comes to video games as a business, it’s important to maintain perspective and look beyond the glossy “48 percent of gamers are women” stat. There’s much more to that number that one must understand before attempting to use it when your favorite publisher doesn’t include female characters in a certain assassin game. Or when another company tells you that if you want female characters in a game, it must translate into sales -- even though they really mean profit. Again, video games are a business."
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The main thing you have to think about with this is how many of that percentage can you go up to and ask "You planning on buying Destiny when it comes out?" without them going "Destiny? What's that".
I think the percentage of women that are console gamers or non-puzzle, cardgame, etc. PC and mobile gamers would be much lower.
This guy gets it
I doubt 48% of gamers are girls, it's almost a myth these days that chicks play games as guys do, sure a few do but 48% Pffft, walk on mate.