Aaron Paul's XBOX One Commercial Is The First To Advertise the $399 Kinect-less Bundle

Twinfinite writes:

Microsoft has just released a new XBOX One commercial featuring Aaron Paul. This commercial also seems to be the first to feature the $399 Kinect-less XBOX.

[majiebeast]

http://www.reactiongifs.com...
http://big.assets.huffingto...

He can act better then that. Bitch!

[FamilyGuy]

This commercial obviously wasn't made for public tv :/

[Army_of_Darkness]

advertising a kinect-less xbone while clearly using kinect features in the ad, LOL! oh how I love MS's sneaky ways ;-)

[blackbeld]

Hmmm what can I say more? Typical Microsoft.

Booo Bitch!

[NewMonday]

@Army_of_Darkness

was about to point it out

+ bubble for intelligent

[Prime157]

All the parents that well get suckered into this just like 360...

360:
"What do you mean I have to buy this 'live' card to play online?"

"No wireless adapter?"

"Not enough hard drive for dlc? I don't get it."

"Can't stream Netflix without 'live?'"

"Red ring? This is my fourth Xbox for my child."

X1:
"What do you mean I need Kinect for voice commands? He wanted to say, 'capture that.'"

So glad I'm out of electronic retail now... I can't tell you how many retail clerks got attitude and yelled at that for when an angry (ignorant consumer) parent came back to spend more money, especially during the bad economic times...

[bintarok]

Somehow i like the B-bomb rated ad, haha it just feels fresh after all those played-nice ads we saw on TV. Clearly this ad is targetting hardcore gamers, but the kinect gimmick is kind of over saturated.

[crxss]

Here's the TV version. http://youtu.be/pEoZbXB78NI

[maddskull]

@crxss the xbox one isn't even on in that commercial check it.

[sinspirit]

Microsoft needs to stop with their celebrity endorsement stunts.

Jerry Seinfeld, Dwayne Johnson, Jessica Alba, Will Arnett, Jay-Z, Gwen Stefani, and more people that have nothing to do with the products they pay them to endorse. How much money do they spend on advertisements to raise the spending of their game departments to tell people they are putting a lot of money into games? They spent $500 million to advertise the first Kinect. I'm not insulting what games or consoles they've made, but they seriously need to stop the stunts and put heart into more worthwhile things.

[creatchee]

@sinspirit

You do realize that celebrity endorsement has been around as long as celebrity and endorsement, right?

[darthv72]

Its basically the same type of ad that has been used for thousands of retail products/services.

They show the fully loaded model in the ad but end with a starting price and disclaimer about how certain restrictions apply.

Cell phone companies are the worst when it comes to advertising like this.

[TheSaint]

Xbox off bitch!

[AngelicIceDiamond]

Lol I say that when I'm having a rough night gaming.

I'm not kidding I really do say that.

[Riderz1337]

He was using Kinect voice control, but the 399$ version doesn't even come with Kinect...

Mmkay then lol

[rdgneoz3]

Yah, right beneath the TV in the center is the Kinect. And in small print beneath the $399 price tag at the end is "Sold separately"... And below that in even smaller print "Some features require kinect" (voice/video chat or commands)and "retail prices may vary".

If the the new kinect for windows is anything to go by, it'll cost a lot more (to get it after the fact) than a regular bundle with a game.
http://n4g.com/news/1522949...

[Charybdis]

Agree now people will go to the store see the two versions and be like why should I buy the expensive version when pricing starts at 399$, except for the talking and skype kinect features showcased in the video. Pretty sure that there will be people who won't bother checking the differences between the two versions before spending over 399$.

[SilentNegotiator]

Can Microsoft do ANYTHING without being some level of underhanded?

Practically all they do is show off Kinect features in this commercial and then they put the $399 price at the end?

[rainslacker]

Underhanded or not, it's not atypical for advertising to do this kind of crap.

While I hate to defend MS, they still have a vested interest in making Kinect viable. I'd be more surprised if they didn't add those things to try and make people think that they want or need those features.

[SilentNegotiator]

Typical for ads, sure, but how often is it a result of the company removing the feature as standard and at the exact same time, putting that feature front and center in the commercial?

[rainslacker]

@silent

To that I can't say. I don't really keep track of such things.:)

It's shady advertising for sure. But I think MS, or more likely the retail outlets, that are going to have to deal with any fallout due to dissatisfied customers are the ones that have to worry about it more.

I know personally I find it really annoying when I buy a product expecting certain features, and then find out I have to buy a more expensive version, or additional items, to obtain those features. It actually happens a lot with electronics. Unfortunately, at times, I don't do enough research to make sure I'm getting what I want. I've gotten better with age, and becoming more patient in my major purchasing decisions.

[TOTSUKO]

Well Microsoft. The price is right :D

http://www.papermag.com/upl...

http://i.imgur.com/XCCEnJK....

http://2.media.todaysbigthi...

[pody]

What is this from, and it is Aaron Paul?

[TOTSUKO]

Aaron Paul was a contestant for The price is right.

He was also in a pops cereal commercial. lol
http://www.youtube.com/watc...

[problemchild84]

Aaron Paul is in a juicy fruit commercial as well.

[Hellsvacancy]

I wonder how many people will buy the Kinectless XB1, get home, plug the thing in and say "Xbox Titanfall"............. and then noting happens "why won't my game start"

The entire trailer shows the uses of Kinect and then at the end it sais in little words "Kinect sold separately"

[jessupj]

At least MS was gracious enough to state "sold separately", even if it is in fine print.

Although maybe they legally have to.

[Hellsvacancy]

The legal bit probably lol

[rainslacker]

It makes people think they want the feature, or at the very least talking about it to others, which spreads the idea that it's a needed feature. Get the system sold, then worry about the customer service fall out later. Face it, returning an open console isn't really a thing, as most companies don't allow it.

Lots of companies do this kind of crap, and most all of them know that there are plenty of customers that don't research anything.

[Aceman18]

Someone please tell me that this ad is not running on TV cause they can do much, much better than this.

[True_Samurai]

It was behind the scenes -_- does no one read descriptions anymore?

[GribbleGrunger]

So ... the advert shows a guy using the XB1 with Kinect and then at the end it shows the Kinectless SKU and a price. Not once does it mention that you'll need to buy a Kinect to do those things in the commercial. That is false advertising.

[sinspirit]

Even when they are selling a Kinect-less model... They are trying to sell Kinect..

[rainslacker]

It's in the very small print in the last few seconds of the commercial. You know, where companies put things that they don't want people to know.

[Joey_Leone]

This is too funny, no one wants to buy that cablebox so now your using Aaron paul to sell your products, PATHETIC. Btw did you see how the respawn designer dude was treating aaron like a little kid by going up to an enemy and then giving him the controller to kill him? Too funny. I'm NEVER buying an xbox, you guys tried pulling off this stunt with boogie2988 and it failed, what made you guys think this would work?

[ALLWRONG]

Aaron Paul now officially hated by PS fans

[AceBlazer13]

God dammit Jessie.

Lol after thinking about it this is just hilarious considering Sony produced Breaking Bad

XD anyone realize the Xbox was off?

[cl1983]

I was thinking the exact same thing, however they also show cased the 360 in a few episodes.

[Bonkerz]

Xbox wasnt off, the lighting is just hitting it. Even my X1 when a glare is inside you cant tell if the light if on or off. Its all about the lighting.

[Muerte2494]

I found it funny that they still needed Kinect to do all the voice commands. It's cool they showed the 399 SKU at the end of the trailer but advertised most of the features that require the $500 SKU.

[munnyndonuts]

LOL exactly what I said when I wrote up this article! Microsoft really loves their Kinect.

[CYCLEGAMER]

Um, I am not sure if it was off, you can see the sensors on the top of the controller flickering.

[MASTER_RAIDEN]

eh...sometimes we forget that its mostly xbox vs playstation and not all of sony vs microsoft.

[GamersHeaven]

One of the worst commercials I have ever seen.

[DJustinUNCHAIND]

You need to get out more.

[KendrickLamar]

Ah, Heisenberg-er, managed to make it here? What, got tired of trolling on IGN?

[arinaborina]

One of the biggest fanboys on N4g. the fact u got agrees baffles me to the idea of n4g being filled with sony fanboys. no offense taken ps4 fanboys, i love and own a ps4.

[sinspirit]

Indeed, they pay far too much on celebrity endorsements and other stunts, which makes you wonder how much of the $1 billion they say they spent on games was actually on the games themselves when you take into account that they spent $500 million just to advertise the first Kinect.

So, this is a commercial for the Kinect-less SKU, oh but lets throw in tons of Kinect-only demonstrations..

[FITgamer]

That's not the same commercial they've been showing in my area. This one is bad.

[JediDiah]

Kinect-less? He had one DUH!

[brotherlymoses]

If sony hired him for a ps4 commercial they would be bankrupt.lol

[hellzsupernova]

They hired him for all of Breaking Bad that is a lot more then one and a half minutes

[majiebeast]

Haha funny! Oh wait he starred in a show Sony produced its called Breaking Bad.

[TruthInsider]

Microsoft Should Consider Getting Out of Gaming - Forbes
http://www.forbes.com/sites...

[Riderz1337]

@spikes1471

http://sportsmockery.com/me...

[azure1990]

You should consider looking up newer articles. Instead of going all the way back to February.

[AngelicIceDiamond]

@Phil Wow are you really gonna release an opinion piece explaining why MS should quit gaming? A 2 page of Forbes wall text's"?

That piece is incredibly old considering at the time X1 didn't perform well in January and The new possible CEO's were said to spin off gaming if they were ever in charge. Not only that but N4G was submitting those articles like crazy as well.

You can put that old thing away but let me update you Nadella said he has no plans to spin off Xbox and he was responsible for appointing Phil Spencer as the head of Xbox.

If that article you posted were paper I would chop it up into pieces and make frosty cups out of it.

[classic19]

terrible commercial.. lol you hurt like that, just know sony got more money then us, on this site right. lol. hurt like that..

[hellzsupernova]

Still pushing titanfall are we. No new games I tkae it. Guess now Sony is stoked to have partnered with Ubisoft for watch dogs and Activision for Destiny given the marketing budgets of those games will be an interesting Christmas.

[ats1992]

But those games are also on xbox one and titanfall is not and ps4 so i dont see your point.

[Kakashi Hatake]

His point is that those games will be synonymous with PS4.

[hellzsupernova]

Yes but seeing playstation 4 after every commercial. AND knowing that destiny including advertising is going to be the most expensive game EVER. It is going to be advertising like crazy

[Gazondaily]

Lol smh....no new games? Destiny and Watchdogs? Argh...my head hurts.

[arinaborina]

what are you even talking about? are you stupid? watchdogs is on both consoles you know

[hellzsupernova]

See above this is about the advertising

[Speak_da_Truth]

This is my favorite commercial

https://www.youtube.com/wat...

[hellzsupernova]

https://www.youtube.com/wat...
this beats that one

[mushroomwig]

Showcasing a product that is sold separate, that's always a lame move by a company.

[annus]

Right, because no console trailer ever shows things that aren't sold separately... like games.

[gigoran]

I like your name. I'm a big fan.

[Austin48]

I would laugh if he said that the Xbox one is the playstation 4 bitch Jk Jk

[mcarsehat]

STOP METHING AROUND!

[Snappy]

Cringe

[nix]

oh..

[WeAreLegion]

What's up with YouTube? It won't work for me. Nothing on YouTube will.

[Kenshin_BATT0USAI]

He didn't seem into it at all.

[Slick81]

Had to plug the Skype feature lol

[LightDiego]

Damn, Jessie Pinkman playing the Xbox One, now i need one two!
Walter White should play PS4 now.

[ironfist92]

Someone commented on the fact he shouldve been playing Need for Speed xD

[snookiegamer]

Pretty cool commercial, but Aaron Paul looked high as a Kite with those beady glaring starry eyes...They use TF instead of NFS for the commercial.

Guess MS didn't wanna promote a Third Party game...which is extremely out of character for the company LOL.

[TheGrimReaper0011]

I love how the title says "Aaron Paul's XBOX One Commercial Is The First To Advertise the $399 Kinect-less Bundle" when the video starts up him saying a command to the kinect

[Cherchez La Ghost]

You people really kill me here in N4G!!

Title: "Aaron Paul's XBOX One Commercial Is The First To Advertise the $399 Kinect-less Bundle"

But at the end of the commercial it states "...starts at $399"!!

Obviously their using Kinect in the commercial. But someone put "advertising a Kinect-less Xbox One"?!! Where is the common sense in all of this?! Who in the hell approved this crap?!!

[modesign]

you can clearly see the kinect under the tv. he wouldnt of been able to yell at his xbox without the kinect. nice try.

[Miacosa]

Reviewers and consumers alike have stated in the past that the Xbox One is a cluster F to navigate without the Kintec as features are just easier to get to using it. Is there a UI overall coming to accommodate the new SKU without Kintec?

[DevilishSix]

Best part was when he called Frank Zampella a b****

[mrpsychoticstalker]

His name is Vince.

Bubble down

[DevilishSix]

I was just having fun with the article, but you are the correction police, bubble down for you for just being an A**.

[RickHiggity]

I like this ad. Aaron Paul is a pretty cool guy, but they also showed him actually playing games and using the system. Not some flashy trailer, or fake promises.

[slivery]

This commercial is weird, really awkward when he looks directly at the camera twice at 29sec. Is it supposed to seem fake?

[TheGameTagerZ]

Dammit Jesse I told you to call Saul