550°

Sony's Kaz Hirai Details Strategy for PS4 and PlayStation: Promises Mindset Changes and Investment

Sony recently held its corporate strategy meeting in Tokyo, explaining the future moves planned by the publisher to exploit the PlayStation brand and make it as profitable as possible. The company’s CEO Kaz Hirai talked at length about PlayStation 4, PlayStation Plus, PlayStation Now and more.

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dualshockers.com
pedrof933614d ago

Sony needs Playstation more than ever, PlayStation will be better than ever.

user14394143614d ago

Playstation is LIFE. Playstation is EVERYTHING. #SonyMakeBelieve

ScottyHoss3614d ago

I'm a Sony fanboy and all but dude its just a gaming console D:

DLConspiracy3614d ago

I already took down my Jesus on a cross and replaced it with a PS4 logo. Also when I visit hotels I replace the bible with the ps4 instructional manual. Trying to spread the good word. We can do this together for humanity and the world. Praise corporations. Lol

Bobby Kotex3613d ago

Let's travel the world on bicycles, knock on doors and spread the gospel of PS4.

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oof463613d ago

Kaz, don't give up on the Vita, please.

k3rn3ll3613d ago

I think u need to worry more about consumers giving up vita

oof463613d ago

@k3rn3ll: yes, but that's like saying consumers have given up on the Wii U so Nintendo should give up.

k3rn3ll3613d ago

No I mean he wont... too stubborn. Which is good. I just dont think that they will ever get to a point where when a majority of consumer wants to buy a handheld, they will think vita. Nintendo has that on lock. That os why I think the consuners will give up on it first

miyamoto3614d ago

PlayStation is Kazuo's baby. He grew old with PlayStation like his adopted baby. PlayStation made Kazuo what he is now: Sony Corp's leader.

It's ironic how PlayStation stood the test of time when at first it & Crazy Ken was ridiculed by everyone at Sony Corp and now its Sony's remaining pillar of business- from PSOne to PS4.

Nothing can touch PlayStation in terms of quality and quantity.

ashcroft3613d ago (Edited 3613d ago )

Wow, you really need to go out and get laid.

snookiegamer3614d ago

It's nice to read encouraging stuff. Especially since the financial news for Sony as a company has been on the tail end of positive lately.

Makes me feel that extra bit secure about my decision to purchase PS4. That and the awesome high quality games that are being developed.

Happy customer right here :)

Copen3614d ago

Thing is even IF Sony were to go bankrupt the Playstation brand and all its moving parts will still survive one way or another. Every Playstation they've ever made has been profitable for Sony with the exception of the Ps3. In contrast MS has lost millions on every Xbox they've ever made its a giant money pit which is why investors and even recently Bill Gates himself have given some thought to spinning the Xbox division off or doing away with it all together. Years of bad decisions and millions in losses have definitely got everyone's attention at Redmond. Quite honestly if it came down to it we would see the Xbox leave the market before the Playstation would.

lifeisgamesok3613d ago

It's more than likely the opposite of what you just typed

MS sees Sony's layoffs, selling of shares and buildings and they get even more confidence

Microsoft is investing heavily in exclusives and if Sony can't match their output with money to take these big budget titles they will get left behind

Drasill3613d ago (Edited 3613d ago )

@Copen

You have absolutely no idea what you are talking about. PS1 and PS2 were very profitable for Sony, but PS3 lost them money for most of it's life. The original Xbox lost MS money, but the 360 turned out to be very profitable and made up all they had lost with the original Xbox.

PSN_ZeroOnyx3613d ago

PS3 became profitable in early 2010

pyramidshead3613d ago

@lifeisagameok

People need to buy the console first to be bothered about playing these implied third party exclusives. MS need to get their console sold first. They already have a lot of 2nd party games and Titanfall and that hasn't done them any favours.

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incendy353614d ago

Good and bad news for us gamers. Good news, because we need Sony to survive, but bad news in that they are looking at more ways to capitalize off of our gaming addiction :D.

Mr Pumblechook3614d ago

Kaz sees streaming games as the future and wants to invest in building a network infrastructure that can support it.

I see the potential of PlayStation Now, but now more and more people are carrying powerful smart devices that are capable games machines I'm not sure I see game streaming as dominating gaming. But I'm really glad Kaz has so much faith in PlayStation.

RAWSTA3614d ago

He said give them your money!

URNightmare3614d ago (Edited 3614d ago )

That would sure be Microsoft.

#NeverForget

mrpsychoticstalker3614d ago

Sony is finally accepting they need to do this more than ever (capitalize)

Microsoft is in a much better financial position. They don't really need it. SONY does.

Your 'That would be Microsoft' is not relevant and doesn't really apply anymore.

#TheIrony

BitbyDeath3614d ago

@MrPsycho,

MS is still in debt by billions of dollars on Xbox. This is why their investors had wanted it gone.

If your looking to make money in gaming then MS is the last company you would want to try imitate.

Drasill3613d ago

@BitbyDeath

Resorting to flat out lies I see.

Spotie3614d ago

Oh, please. I don't see you claiming anything Microsoft has done to be bad.

GameDev13614d ago (Edited 3614d ago )

@Mr Pumblechock

I don't think you read the article well, investing in the network infrastructure will help to PS+ and expand their gaming content through streaming on different devices.

Kaz did not refer to game streaming as a domination of gaming on ps consoles but an infrastructure to expand playstation games and content across not only playstation devices but other devices, PS4 games will be the same in digital and physical format

With the ps+ subscriber increasing, its good to see they will be investing in network infrastructure, will allow for great online gaming, sweet

tgunzz3614d ago

This had to come at some point. Quality infrastructures cost money to support. Last gen sony leveraged free online vs ms pay for service, but now we are on the door of the full digital gaming age, and If sony wants to fully compete they have to get their network in order. Paying for xbox live wasn't just to play games online, it was to help fund their full network infrastructure which is one of the biggest available.

Copen3614d ago

You didn't think that out before you posted it did you? Perplexing....

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DashArrival3614d ago ShowReplies(1)
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120°

Our Favorite Kaz Hirai Moments

Alex S. from Link-Cable writes: "what better wait to wish him well in his future endeavors than to recall our favorite moments from his time at Sony? That’s what we’re doing today in a special KOTRC that looks back at the man, the legend, the Kaz."

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link-cable.com
1763d ago Replies(1)
ApocalypseShadow1762d ago

My favorite moment is when he turned the Sony ship around resulting in almost the utter destruction of their opponent in every important metric you can come up with that shut the mouths of the opposition and the naysayers that Sony would not be in the driver's seat. Resulting in worthless metrics from other parties to cover up the truth.

My most favorite moment.

timotim1762d ago

He had some zingers for sure. Love that guy.

DillyDilly1762d ago

No Ridge Racer mentions

You guys suck

Bismarn1762d ago

I have a lot of favorite Kaz Hirai moments, but it's inappropriate to mock him at this retirement.

it's ridge racer

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690°

Former Sony CEO and PlayStation boss Kaz Hirai retires

Former Sony CEO and PlayStation boss Kaz Hirai has retired. He will remain a senior adviser for the company following 35 years of service.

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videogameschronicle.com
Eonjay1762d ago

Also hands down the best fake twitter account of all time.

jeremyj29131761d ago

But for real tho😂😂😂

bouzebbal1761d ago

He was an amazing exec..
His English was perfect, he excels at communicating.

hiredhelp1762d ago

He actually was... I no longer own playstation since start ps4 as retired back to PC but dam there was something about kaz I loved...

specialguest1761d ago (Edited 1761d ago )

The same with me. I owned the PS3 and retired back to PC during the start of the PS4.

Too me it felt like the end of an era for console gaming as a whole after the PS3 generation.

BLizardXD1762d ago (Edited 1762d ago )

In short it depends on how kaz made gaming more attractive to you. speaking purely from my perspective -

I considered Ken kutaragi as part of my A-team, next to Hayao Nakayama, Shigeru Miyamoto, followed by peter moore in the US. I particularly viewed Kaz Hirai as part of the catalyst for pushing games to be closer to movies in oder to be considered AAA.

a good thing you ask? yes and no, leading all the way to the future. instead of games being designed to be entertaining games are being pushed to meet hardware expectations. it sounded great at first but now it's buckling the industry unfortunately. which is why sony was a no show this E3. with more games needing to meet hardware expectations fewer games will be produced in a much longer development cycle.

it all depends though on how their gaming devision made games more attractive to you. we have moved in the direction of graphics mattering to not mattering back to mattering. and all of this is at the cost of games needing to be longer in development.

my two cents.

OB1Biker1761d ago

I don't know why you have so many disagrees. From many perspectives serious or funny or even with memes and parody, hes become a legend I would say.

zodiac9091761d ago

This is N4G mate, the community is a Sh*t show above all else...I got my account suspended for a month for saying Days Gone did not look too good in terms of graphics. This site is a joke, especially in terms of rules.

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1762d ago Replies(4)
Relientk771762d ago

Kaz is the man. Thank you for all you have done for Sony and gaming.

UnholyLight1761d ago

I'll never forget watching....RiiiiiIIIIIIDDDDGE EE RACCCERRRRRR

Neonridr1762d ago

he deserves to just kick back on a beach somewhere earning 20%.. Thank you for all you have done Kaz.

Bathyj1762d ago

Thank you for that reference.
That's a nice suit too. John Phillips. London.

I have 2 myself.

darthv721762d ago

But unlike Hans... Kaz may actually get to earn that 20%.

Imalwaysright1762d ago

I don't understand why you got so many disagrees.

Neonridr1761d ago

lol.. clearly we don't have as many Die Hard fans as I thought. I am glad to see some people got it though

2pacalypsenow1762d ago

Enjoy your retirement.

You've earned it.

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50°

The Analog Circle Podcast: Are We Headed Towards Another Game Crash?

In this weeks episode Kiaun will discuss Sony's State Of Play Event,Wolfenstein Young Bloods has a release date along with other details about the game,Starfield and Elders Scroll 6 will not be at E3 ,The Last Of Us Part 2 could release towards the end of the year,Monolith Soft could be working on the next Zelda game,the Sega Genesis Mini will come with 40 games. All these stories and more in episode 95.

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theanalogcirclepodcast.libsyn.com