Titanfall Xbox One Bundle Dropped to £349 at ASDA Direct; Matches the Price of PS4

If you’re on the fence about buying an Xbox One and you live in the UK, this could just be the right chance. ASDA Direct has dropped the price of the Titanfall bundle down to £349.

[mark3214uk]

you dont drop the price of something selling good

clearly there having trouble shifting the x1

[spicelicka]

Clearly that doesn't mean anything. Trouble shifting doesn't affect my experience in any way. All I know is that I want XB1 because of halo and was considering Ps4 because of the price, now it's cheaper and better for me to get XB1 and i still get my halo.

In the end prices drops are always good for us consumers.

[air1]

You would think its a good thing for us gamers... But the you have knuckle heads like mark..

[avengers1978]

Lol saying things like all I want is my halo, pretty much makes everyone know you were never considering a PS4.. Plus you just kind of proven that all that really matters is price point.

[spicelicka]

@avengers1978

?? I said I want XB1 because of halo, and i still get my halo. I didn't say "all i want is my halo", which may also be true, but it doesn't imply i don't like PS exclusives or that i wasn't considering PS4. That's the dumbest assumption ever.

I don't know where you're deriving this crap from but yes sure price point matters, only in the sense that its cheaper and more money is being saved. The real pusher is the games you're interested in. If Sony unveils a new game that i find irresistible i might change my decision again. Or I might buy one console now and one later.

What doesn't matter (to gamers) are the sales, which only fanboys care about.

[avengers1978]

I get these "assumptions" from your own comment

[Kingthrash360]

it means alot on the business side...tf bundle means ms paid for tf console exclusive AND paid for the free tf game AND paid for the drop in EU. (i dont know if the retailer paid for the drop in this case. but somebody lost money in the drop and thats not good)
ms is losing money for every x1 tf bundle in hope to get a better install base to make money in the future...problem is tf bundles didnt fly off the shelves and now that its available on the 360 its safe to say its gunna stay on shelves unless you drop the price like this. the longer its on shelves the less x1's retailers will buy from ms hince less sells.
in retail shelves space is money..if something is collecting dust on the shelf its losing money...same as if shelves are empty..like ps4.
god knows how many ps4's would have sold if sony could have kept up with demand..in a sense sony lost money too. but sony's machine is the stronger cheaper more popular console and because of that sold more and thats fact imagine if infamous was free bundled and they took 50 bucks off, this soon, people would say somethings wrong. thats why that hasnt happend with sony, they are having a great start..you like halo..then yeah get a x1, hell get both. but dont act like a drop is a good thing..its far too soon for drops...even the wiiu took more time to drop in price...smh

[brich233]

They've realized that price point is a factor and they want to catch up before they fall far behind. And theres nothing wrong with that.

[air1]

*They're*

So the xb1 is doomed then right....

[avengers1978]

Maybe, but let's see what happens. If they are still having problems at the end of the year, when they will be in more territories, then yea it might be doomed. Remember everyone says WII U is doomed yet it still ahead of XB1

[greenlantern2814]

Doomed to be battling the wiiu for second place.

[DeathOfTheFanBoy]

The amount of "agrees" you have is like a pony in an xbox thread counter... Astonishing.

[Battlefieldlover]

Some people don't even deserve one bubble...

[VegasDawg]

Good news for gamers but little fanBOYs like mark has to put a negative spin on it, for the life of me I can't figure what they get out of being corporate monkeys.

[PS3and4_HAS_GAMES]

especially within the first 6 months.......damn smh.

[air1]

@avengers

bro go kick rocks preferably big ones.. I get that the xb1 isnt selling as good as the ps4 but to act as if its not selling great is just plain ignorant.. the damn thing has only been out a few months and its doing a lot better than the 360 and is not far behind the wiiu..
and the ps4 isnt exactly smashing the x1 in sales.

seriously though why are you fanatics so damn ignorant? do you even realize how stupid some of you sound?

[greenlantern2814]

Yeah it really is smashing the xb1 by like 3mil. And out for the same amount of time.

[Magicite]

You dont say.

[Gunstar75]

I thought it had more to do with exchange rates. They can drop it, so they have!

[beebap]

Uk tax means we pay more for our electronics and games. I mean 500 dollars does equal to 429 original price. Retailers still have to pay the tax.This price is adsa trying to getting some xbox one stock moved. One website I know of took advance of euro difference and sold consoles from republic of Ireland to sell to uk.
If you mean microsoft can lower the price because of exchange rates that is possible as they already did but this price is a retailer selling at lesser price only.

[Blackleg-sanji]

ok im glad i didnt get an xbox one at launch those guys gotta seriously be pissed off!! glad i waited im happy with my ps4 and wiiu and hell give it a couple more months maybe it will be 399.99 in the us at this rate

[air1]

Why would anyone be pissed? I've been enjoying my xb1 probably more than you have been enjoying your ps4, price drops doesn't take away my experience... Shit if price drops got me pissed I would be one miserable person cause damn near everything I have bought I could have gotten cheaper if I waited..

[Lawboy2]

agreed...TRDE $30 a month after it released...I bought it a few days before it went on sale...I love both of my systems and could care less if either had a price drop because I bought it when I wanted it

[MasterCornholio]

"probably more than you have been enjoying your ps4,"

Your trying to pick a fight by claiming to know how much he enjoys his PS4. Which isnt true. He could be enjoying his PS4 more than your enjoying your Xbox One.

You will never know.

-bubble down-

[greenlantern2814]

While I have no doubt you like your xb1, but you seem to doubt people enjoy their ps4. But you should know anybody that went out and bought a new system right at launch is going to enjoy it.

[Kiwi66]

would you be pissed off if the ps4 was the more expensive console that had price cuts months after launch

[Funantic1]

MS milked the higher price from the hardcore gamers. Now they can drop the price for the casual gamers. It's called marketing strategy. And yeah I've played my XB1 10x more than my PS4. The Order, H1N1, and a The Last Of Us HD will be the first games I'm interested in playing on the PS4. Everything else like Knack, Killzone and Infamous are disappointments. I'm more upset I paid $400 for the PS4 and the games lineup has been weak so far. But I'm sure I'll get some great games on the PS4.....one day. Btw the PSN name is BKaca, XBL gamertag is BKac.

[StrawberryDiesel420]

Weak game lineup?? I just got a PS4 with Tomb Raider(1080p/60fps on PS4 only) Battlefield 4(900p/60fps on PS4 only) Infamous Second Son (graphically better than anything on Xbone) and COD Ghosts (1080p/60fps on PS4 only) In my opinion that's a pretty good set of games for a system in it's infancy. Xbone couldn't even run last gen tomb raider at the same high framerate as PS4, if you don't realize that's an issue you're not too sharp.

[beebap]

Is this still continuing playstation has no games when xbox one has no games. This is list of ps4 games http://www.pushsquare.com/g...

[corvusmd]

Excellent deal....grab it.

@Blackleg I don't get why everyone throws that argument around...I've had an XB1 since day one, I knew what I was getting into...I'm not even remotely pissed, my XB1 has given me 5 months of enjoyment...I feel like I've already gotten my $500 (plus games) worth out of it...let alone whatever $50-$100 discount they hand out. No, in fact I'm happy to see that MS is already comfortable with the costs enough that they can allow for these deals. This isn't "abandon ship" type discouts...if it was, they wouldn't be opening news studios and starting new IPs. Would you be upset if PS4 or Wii U was $50-100 cheaper in 6 months time from now?

[Blackleg-sanji]

yes!!! its bound to happen eventually but this early yea iwould be pretty mad

[dodgemoose]

Sorry, but you're wrong in thinking this is MS's deals. Retailers, such as ASDA, will purchase large volumes of Xbox Ones at a bulk price and then they alone dictate the price they sell them at - nothing to do with MS. Yes they have the RRP, but retailers aren't obliged to stick to them.

From a business stand point, this price drop either suggests they're selling really well in the UK and therefore Asda wants to undercut its competitors in order to increase its own sales. Alternatively, they've got too much stock and therefore feel its necessary to lower their prices in order to get rid of it.

[Blackleg-sanji]

its most likely stock because i work at walmart and there are a ton now im not bashing it at all i want one down the line but price cuts so early really is strange

[Mr Pumblechook]

ASDA did similar extreme price reductions with the Wii U before phasing it out in most stores.

[VegasDawg]

Yeah hear in the U.S our major retailers are having somewhat of a price war and X1 has been selling better that ever, but heck why let the truth get in the way let the fanboys live in fantasy world.

[heisenberguk]

This price drop is from Asda not Microsoft. Edit; Why would anyone disagree with that, if the price cut was from ms it would be that price everywhere(which it isn't)

[dodgemoose]

They're disagreeing because they're unhappy it's true.

[VoiceMale]

I don't get the fuss over price drop either people on here find all the small things to back and forth about..... its always mines is better than yours over here on N4g....everything gets price drops eventually now people are upset because the XB1 , according to them , in the UK can be found around the same price as a PS4......wow....

the truth is ps4 got a price cut at e3 2013 to beat the price of the xb1 and the camera was removed to help that case.... who is complaining about that?????

[heisenberguk]

@voice, The PS4's launch price was decided well before e3 and why would anyone complain about not being forced to buy a peripheral they don't want! I don't use my Kinect but I was forced to pay for it!!

[christocolus]

The price drop is actually good news cos now more people get to buy the console i.e My older brother is getting the titanfall bundle for himself and the forza bundle for his kids in addition to kinect sports rivals&pvz. More consoles sold equals more games..its a great idea.

[Lawboy2]

p v z is GOTY...

[choujij]

Now that it's out on Xbox 360, they'll probably need to do better than that.

[Skate-AK]

Not interested in Titanfall. Even at the reveal I wasn't excited.

[jay2]

Not the quality though so it needs to go £300- for me to buy it, I think when Sunset overdrive and quantic break are out the 2 games I really want from it, it'll be about £300-250 which is really all it's worth.

[pakua]

Some of you guys are funny, you praise the PS4 for being cheaper than the Xbox One and when the price comes down for the Xbone you start saying it's because it's not selling.

The Xbox One has been selling well in the UK, probably one of the only territories which it has done OK.

The Xbox One can be found in a lot of retailers for a lot less than the RRP in the UK. Although this isn't an official price cut many other companies have sold the Xbox One for around the same as a PS4 for quite some time now.

[stuna1]

And how is that a good thing!? Sure retailers buy products in bulk at reduced prices, but how much do you seriously believe that discount is? It sure as hell isn't a $100 discount per console. And that's not even factoring in the cost of the game.

You use the PS4 as an example that pretty much dead in the water! Not only because of the perceived value, but because it's been pretty much proven to have the superior tech at a lower price.

Also the PS4 original price is $400.

[VegasDawg]

You realize X1 outsold PS4 last month and we basically have the same price? Right?

[tuglu_pati]

They are probably trying to keep momentum, that's all... I don't think it's selling bad at all, if you look at passed month numbers it actually did pretty good.

[air1]

what fucking kind of gamer asks how is a price cut a good thing?

what the fuck is wrong with you ppl? then you have the nerves to call your selves gamers! youre nothing but a bunch of ignorant fanatics.

[stuna1]

ASDA dropping the price is not a good thing for Microsoft! No amount of spin is necessary. Any product reducing its price too early in its lifecycle is not a sign of great sales, it's a sign of disappointing sale.

How this effects Microsoft, is that the retailers doing the price drop will ultimately end up ordering less stock in the future, because their own profit margin has been reduced.

Also Microsoft seem to think the Xbox1 is worth $500, but their own actions speak otherwise by them also doing their own price cuts, plus giving games away.

Too some of course it might be the incentive to purchase a Xbox1 at this point, but there is also flip side to that coin for others, including retailers.

It gives off the impression that Microsoft themselves are not confident of the perceived value of the Xbox1, and that transfers over to the retailers and ultimately the consumer.

[pakua]

Actually, I think it's more of a sign of what is to come. An official price drop will inevitably come soon for the Xbox One and you can guarantee sales will improve. Only about 10% of gamers from last gen have made the switch to the current consoles and a lot of Xbox fans will consider the initial price tag unjust and will be waiting.

PS4 has kind of stolen a lead this gen in the US and the UK, I think it's a false lead because it's the cheaper of the two. There is little brand loyalty between the Playstation and the Xbox, this is already been proven last gen when those who had a PS2 made a switch to the 360.

The Xbox One is simply overpriced and all these current sales charts are misleading because of it. Microsoft made a blunder and are probably readying a price drop globally as we speak. If they aren't then it spells trouble and would be foolish.

[HacSawJimThugin]

Well said. I also believe that the cheaper price point has helped Sony pull ahead of Microsoft I mean it's common sense. Parent walks into store, looks at display and goes with the cheaper console oblivious to specs and all that jazz. Parent leaves store padding him/herself on the back thinking "I just saved myself $100 bucks and the kid is happy." The end.

[christocolus]

Nintendo did the same thing with the 3ds few months after launch and looking back im sure they are very happy about the deceision they made. If the price cut brings about more sales how can it be a bad thing?

The company can decide do this very early in the consoles life cos they can afford to and its being done in an effort to grow the user base. I know a number people who decided to buy the console after the price cut, its definitly not a bad idea and besides this particular article is referring to Asda, this isnt an official confirmation of a price cut from MS.

[ghostface9]

Are you kidding this is great for microsoft I am guessing you dont know anything about the business world microsoft sell it to ASDA at a certain price then they sell it for a mark up so ASDA gets less money from a sale off the mark up it doesnt affect microsoft just ASDA and it benefits microsoft because more get bought so then ASDA will purchase more x1's from them

[LogicStomper]

"No amount of spin is necessary."

Ironic seeing as you've just tried to spin a price drop into a negative thing. One thing I'd like to ask is, who's side are you on, the companies, or the gamer's?

Let's put this into perspective. As a gamer (yes i'm talking about us, 99.99% of N4G and the population of the gaming world), a price drop it good. It means we can buy said product at a cheaper price.

Now to Microsoft's perspective. How do you know that it is not a good thing for Microsoft? Have you maybe thought of the possibility that dropping the price is doing them good, getting more sales? Maybe the price drop could be making consumers a bit more happy and willing to buy. Isn't this what Microsoft wants?

"How this effects Microsoft, is that the retailers doing the price drop will ultimately end up ordering less stock in the future, because their own profit margin has been reduced."

Sorry but this logic is flawed. Price drop = more people want to buy product. More people buy product = higher demand. How does higher demand = ordering less stock? You've only taken one aspect into consideration and completely ignored the other. You do realise that one could sell a product with small profits per single product, yet sell a lot of product.

"Also Microsoft seem to think the Xbox1 is worth $500, but their own actions speak otherwise by them also doing their own price cuts, plus giving games away. "

Well if they sold the console for $500, it is fairly obvious that they think it is worth that price. I actually do not know what the "giving games away" contributes to the argument.

"Too some of course it might be the incentive to purchase a Xbox1 at this point, but there is also flip side to that coin for others, including retailers."

Again, why is it that you always seem to take the perspective of ones that could possibly 'lose' from said events. You brush over the fact that it's certainly good for consumers, and base your entire argument off the perspective of the retailers.

"It gives off the impression that Microsoft themselves are not confident of the perceived value of the Xbox1, and that transfers over to the retailers and ultimately the consumer."

Again, another just-so fallacy. There are multiple possibilities for this case, this one's yours:

Yours:

The price drop gives the impression that Microsoft themselves are not confident of the perceived value of the Xbox One.

Plausible counter-example:

Microsoft are selling at or better than their perceived sales. They're now dropping the price to strengthen their sales against their competition.

So why is it that you only look at things from one perspective, think of only one plausible reason and believe that's the only existing reason?

[VoiceMale]

I just bubbled u up for making too much sense... who are u some kinda logical thinker??? well for that u get a well said and bubbled up you..you.....sensible post writer you....

Good post bro refreshing to read some sense in a pile of rubbish every now and then.... but price drops are always great, it doesn't affect early adopters at all.... it only seems to affect fans of the opposite fanboy coin

[Clarence]

Looks as if the titanfall bundles are not selling. Why drop the price?

[LogicStomper]

Competition.

[AceBlazer13]

Only a matter of time till they start paying us to get it.

[PS3and4_HAS_GAMES]

you can match the price but can never match the power. greatness is here.

[beebap]

Still not getting one..xbox one is not worth the same price as ps4.We love having all consoles but not giving microsoft same money for weaker console and no games for kinect for it kinect to be worth anything to me. voice features does make up for price of it added on the xbox and resources on the xbox it takes away.It should be optional or gives me good games to play on it.

[Mr_Luke]

They keep dropping the price! I want it to match the PS4 power before getting one, not only the price. Impossible? Ok, then i want the price to match the quality of the Xbone, maybe around $250/299.

[Dynasty2021]

Supply > Demand = Reduce price to shift stock.

All this does is highlight the Xbox's lack of sales over, say, the PS4.

[TheHaydenator]

Get rid of the kinect and then I'll buy it

[greenlantern2814]

When the same thing happened to the wiiu it wasn't cAuse "they where selling so well,the stores where having a price war" it was because they weren't selling.
Also when the wiiu price started to drop it was all the Nintendo is doomed.
But the same thing happens to xb1 and it is a good thing some how. Good for consumers not for MS, if you think MS wanted to have retailers dropping the price your wrong.

[stuna1]

Exactly! How this can be attributed to something good is proof that some don't know as much as they claim to know about retail sales! If something is selling at the asking price of $500, why on God's green earth would you reduce the price??? The competitor had already undercut them from day one, not only in price, but power also.

The fact that retailers gamble every time they buy a new product, is exactly why the product makers give incentives in bulk, because it's the retailers who do the hard work as far as selling the product. If the retailers are unable to sell a product at the original sales price, they reduce the price! Which cuts into their original incentive when the product was bought from product makers! Therefore the retailers lose money simply because they had to reduce the price, that in turn dictates whether they reduce their future order amounts, because they weren't able to sell it at its original sales price.

How this affect Microsoft is they also have to lower their prices, because prior incentive become null and void when trying to sell additional shipment to retailers, because prior shipment were tough to move at said retailers, this in turn affects demand.

The fact that so many disagree is baffling even though the witnessed this exact scenario play itself out with the PS3, the 3DS and, the WII U.