Buy an Xbox One with FIFA 14 for £299.99 via "Co-Buy" scheme

Online retailer GameSeek will sell you an Xbox One with FIFA 14 for as little as £300 minus one penny, as part of its new "Co-Buy" scheme. As with services like Groupon, the idea is that the more people sign up to buy, the lower the price will be for everybody. Additionally, the customer who refers the deal to the largest number of buyers will receive their Xbox One for free.

[mhunterjr]

Actually, that's a pretty interesting way to disperse of large amounts of stock. The buyer does assume plenty of risk though if other folks don't join in. Of course if the starting price is 400, and you were considering buying on anyway, you'd have nothing to lose.

[Neonridr]

provided it doesn't turn out to be some sort of huge scam, then yes it wouldn't really hurt to give it a go (if you were considering buying one anyways).

[GoodnessGreatness]

Damn they really are desperate to move sales in huh?

[AceBlazer13]

Is there a world record for most sales promotions in shortest amount of time? Cause I think the Xbone has shattered it by now.

[ShowGun901]

just remember, if the price drops too low, M$ will actually be taking a loss on each one sold... If thats how low they have to drop the price to move the system, thats NOT a good sign.

BTW i realise this isn't a M$ promotion, but its still telling.

[dcj0524]

Didn't SONY do that with PS3? They didn't earn profit until 2011. This isn't a new practice.

[ShowGun901]

@dcjo524

never said sony didn't... its a bad practice no matter who does it, and ususally its a sign of desperation. they're not going into debt because they like you! LOL

whatever company is doing it, it shows they're on the ropes, the last thing they wanna do is give the system away for free. These companies are trying to make money, not strap $100 to every box out the door. not saying in the long run it wont help, because it probably will get their install base up, but having to hand over that much cash HAS to be a slap in the face, to the company and its investors.

If they had simply considered their design choices from the start with the CONSUMER in mind, they wouldn't be so far behind, having to turn to drastic measures now. People don't wanna pay $100 more for a weaker system, so M$ is probably going to have to eat the $100 until the xbone becomes popular enough.

PS3 wasn't sold at a loss because it was bundled with a $150 peice of tech nobody wants. M$ is trying to force us to pay for kinect, but it looks like they'll end up paying for it themselves! oh the irony!