iGR: "As of now, you're likely aware that we broke news over the weekend of a new promotion to promote Xbox One on Youtube's Machinima channel. At first, we thought it was business as usual, but later details proved that the dealings were somewhat covert in nature.
When we reached out to Microsoft for further clarification on the matter, we were given a joint statement from Microsoft and Machinima,"
After laying off almost 2,000 people, Xbox finds itself in a position at odds with the community-first image it has cultivated for itself.
lol I’m not a big MS gamer but Sony and a number of others have laid off ton of people as well. Where are the ridiculous articles about them not being your friend? Gaming news is such a joke and these sites wonder why they have to beg for money/patreons or flood with 5x more ads.
I think the sentiment is corporations are there to make money they are not out friends that are harsh and cutthroat when lt comes to the bottom line so why do we proclaim our love for any gaming company from the rooftops when they wouldn't care about us unless we are buying the next thing.
We need to beore objective with how we view these "teams"
This is the absolute truth. The only part of you these companies, ALL companies, want to be friends with is your bank account. They don't care what they have to say, who's job they have to cut, or what shady underhandedness they must engage in. Bottom line is all that matters.
Because people unfortunately make these companies and products part of their own persona, so when they are scrutinized, they see it as an attack on themselves. There is some neuropsychological research around this phenomenon, but it basically has the same effect as religion. It helps foster a sense of community that humans need to feel comfortable. So that is not happening unless we have a sudden surge of people actually understanding how they work and taking control of themselves.
While it's true Sony isn't a friend either, let's not pretend that they're even in the same ballpark as MS's anti consumer practices. Sony is not a friend but atleast they're not an enemy like MS.
@twopickles, were you not paying attention? Sony was heavily criticized when they laid off people weeks ago, more than Microsoft did with their massive abk layoffs.
That’s Whataboutism. Sony and other game companies didn’t pay more than $80B to buy up publishers. Microsoft said in court that it wasn’t going to have redundancies and fire people. Microsoft told Xbox owners that they would have a AAA on GamePass each quarter. But here we are with Microsoft Game Studios shrinking. Consolidation doesn’t benefit the consumer, and no company has consolidated more than Microsoft.
Exactly. They love their SonyToo instead of looking at everything in its totality. You spend $80B to buy up so many pubs/devs, you damn well should have something to show for it.
That said, this article is old and someone is clearly looking for clicks!
ok here is a reality check. Tech companies have been firing thousands of employees the last couple of years.
I find it odd that the percentage of employees sacked from MS
QUOTE
"Microsoft announced approximately 1,900 job cuts across its gaming division, including Activision Blizzard, ZeniMax, and Xbox. 8.6% of its colossal 22,000-strong global workforce. "
is worth writing an article condemning the company, when Sony Interactive fired 8% of its workforce (900 people approximately).
https://news.crunchbase.com...
Is the writer concerned about the percentage of the workforce fired or the number of employees?
Lets not forget that Unity laid off 25 percent of its workforce (1800 people) and Discord laid off 17 percent of its employees.
You also have to take into account the AI issue reported in the article. MS is heavily invested in A.I. They have invested in Open A.I (chatgpt 4+Dalle 3), in Abu Dhabi’s G42 and in French AI company Mistral.
These LLMs have already replaced thousands of jobs as A.I usage becomes more common
https://www.cbsnews.com/new...
https://www.theverge.com/20...
https://tech.co/news/compan...
This is the new reality. Even nvidia CEO said that games will fully A.I generated.
https://www.pcgamer.com/sof...
Nevertheless, no company should be ever viewed as "your friend". MS had numerous anti consumer practices in place and the same is true for Sony (not only in video game space) and Nintendo (60$ dollar games without permanent discounts, remasters of 10 year old game with full price, no console price cuts, expensive joy cons which are prone to drift, to name but a few).
As part of its plans to cut 1,900 jobs, Microsoft has reportedly shut down operations at Bethesda France, letting go roughly 15 people
They can form a company if they want, they are just as jobless as if "Microsoft had left them as 3rd party".
"MIcrosoft leaves Bethesda do what they know how to do best" ... close! Oh the irony ....
(Citation from a week old article)
I think Microsoft and other game publishers are letting people go because they think ai will replace them. Doesn’t matter how much profit they make. They were always going to be let go.
Bethesda France was made up of roughly 15 people... they couldn't of being doing much
Bethesda France mainly did publishing and marketing within the region
that's a shame for you to say that, i'm sure Elite loves hearing what you just said.
Bethesda France focused on publishing and marketing in the region. And 15 people lost their jobs as part of the closure.
I wonder if this is part of Microsoft's strategy to abandoned physical media or possibly gamepass advertising makes their roles redundant you don't need to market a game as hard when the majority of players get the game as part of a sub which already promoted upcoming games
It's France too, there's a high likelihood only 1-2 people on the team even had an Xbox.
Tbh Microsoft I think Bethesda being 3rd party same with Activision would probably more competitive than thus scenario imo
I think it would have been better for all parties really especially gamers
The recently purchased Activision French offices might take over all the licensing and marketing for Microsoft in France from now on.
Hanzla from eXputer inquires: "If Xbox can care about preserving its games and legacy, what exactly is wrong with Nintendo, trying to kill game preservation single-handedly?"
Ahh yes the good old game preservation of saving all your games to a removable hhd on the Xbox 360, taking it round your mates house, setting up multiple tvs to
Be met with “save data corrupted, please re download”
Or how about removing 360 games
From the store
, download them now or else, and, better hope to god that save data doesn’t corrupt, or it’s lost for ever
Nice one ☝️
It's better than what Nintendo and Playstation is doing. It might not be perfect but at least they are TRYING. Unlike the others.
Trying? Take off the blinders for a moment, mate.
1. A failure to preserve games is just that: a failure to preserve games. Don't try to sugarcoat it: NO ONE is doing it properly. Better than awful is nothing to write home about.
2. At the time of this comment, isn't it the case that you need an internet connection to play Xbox games even if you buy physical discs that are hardly in circulation anymore? I don't have a Series X and I can't verify, but I think that is correct. I'm fairly certain you can at least play PS5 games at version 1.0 (not much of a win really when many games require day one patches). I think Microsoft's all digital, licensing approach is by far more aggressive than anyone else's. They really try to push you to game pass where you lose your entire library by umm.... Skipping a month of payments.
I don't think anyone is doing it right whatsoever. Don't get me started on Nintendo, who goes after anyone looking to preserve their games better than they ever would with extreme litigation.
Don't be a simp for any of these companies. Get it together.
@DarX never speak on Xbox again. You lost all credibility with your internet connection comment. Smh you have 0 clue and misinformed yet speaking on something you don't no squat about.
What has Sony done exactly? You guys keep deflecting to Sony but I am not actually seeing any results, and ai am certain nothing that you can come up with even comes close to what Microsoft has done and what they have tried and failed to do, like tie all your disks to your account on xbone.
Microsoft removed their whole indie section when they moved to the xbone because they were going to only allow games on the service that came from a publisher, id@xbox started after xbone launched and it only exists because Sony embraced indie and Microsoft was forced to cancel their plans and reverse course.
And every single game that was part of games for windows live including disk games (I have gta 4 on disk that won't work) so hundreds of games that use that DRM no longer work unless the company themselves patched it out which of course very few did.
Not trying. Tried. they killed of the backcomp program years ago. They set something up again, but sounds like it's more of an attempt to save the current library on whatever they are planning next. With luck they save everything and more, but let's see. I could see them killing off parts of the OG xbox and 360 libraries. Can't imagine that they would allow us to play Forza 5-7 in the future.
With that said, I do like what they've done and really wish they could have done more.
Zeref
So killing off physical media is trying what exactly. Ms don't really give a fk if you think they do your kidding yourself.
They are not trying this team is established for forward compatability the team is. It interested in preserving Xbox or 360 games.
Just because it's digital only doesn't mean you can't preserve it. Just put it on an external and you have the exact same functionality of what a disc does.
This is just a scammy PR move to distract from the fact they are going digital only and trying to push streaming and subscriptions only.
No gaming company has pushed harder to remove ownership than Microsoft.
Without discs there is no preservation, preservation can't be done by the rights holders it can only be done by the consumers, anything else is a lie.
Replies(3)Anyone remember xblig which Microsoft removed their whole 360 indie section removing hundreds of games from people?
Do you know you can put your games on an external and preserve them that way? There are no benefits to discs. ZERO. Idk why some of you are still obsessed with them.
Because games like Persona 5 exist. It's STILL V1.00. On Playstation, that's a win because 1.00 is installed on the disc—no need to download anything.
If a game does not require any updates, it's all on the disc.
Extremely low bar in the modern era, of course. It's not much of a win by any stretch.
But for now, physical media does have a purpose, at least on Playstation.
That is factually not how game licensing works, try plugging your hard drive into someone else xbox, It's not going to work, and it won't work if the licensing servers ever go down.
Anyone remember games for windows live.
I have around a dozen games, some on Steam itself that will not work because Microsoft shut off the licensing servers.
I do. I STILL have games (Gears of War being the big one) I cannot access because Games for Windows LIVE is total garbage and no one has held Microsoft accountable.
You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership.
"You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership."
Damn how many times do people got to explain your idiocy to you? You can take a copy of Persona 5 like someone used as an example and play that game on ANY console WITHOUT logging in which means I can lend the game to a friend without internet and they can play my game. Can you lend your hard drive to anyone without logging in for them to play? NOPE. That is a huge difference and if you think otherwise then sorry you're an idiot.
"No gaming company has pushed harder to remove ownership than Microsoft."
Ubisoft is literally erasing games people bought from their libraries... My PS1-3 discs are useless on modern hardware. Nintendo's re-published and resold almost their entire Wii U library, and the eShop is completely dead with no BC mechanism in the Switch software. Microsoft publishes everything they make today day one on Steam and Xbox/Windows. Sony only brings to PC the titles they think you might want some years later and Nintendo won't even design a functional long-lasting joystick.
You're absolutely trolling and not serious if you think Microsoft today is the worst offender.
Yay steam
Not everyone fks with computers though. The disc is still the best way as a console player. Period.
How do Sony and Nintendo feel about these discs from 2001-2013?
Don't be stupid, you know Xbox is the best at this today.
Nobody wants this. Sales or the lack of it in the case of XBOX is very telling. I wonder how the adorably all digital series X will fare. Adorably dismal perhaps?
Only time will tell, but for from someone like me suspecting that Xbox is trying to gracefully exit the console market, that "forward compatibility" team is trying to get Xbox games playing on Windows PCs. I mean, it's nice that they're not planning on exiting with a "enjoy your games while the hardware still works" message, so that's nice. They still have a brand to protect via Microsoft so probably feel obligated to have a better exit strategy.
That is not their plan, their plan is to transfer users accounts to the cloud.
Phil Spencer himself said as much a few months back, plans could have changed but I think people are reading way too much into one statement where Phil said he would allow Epic on xbox because he wants to be able to sell xbox games directly on other platforms. Aka, instead of selling Sea of Thives through PSN he wants to have an xbox store to sell his games on PlayStation without giving PlayStation any money.
Again, it's extremely unlikely that Phil plans to put PC on xbox and licensing would prevent them from just giving out other publishers games purchased on xbox copies of thier games on PC, Microsoft does not own their games.
The thing that doesn't align with the cloud strategy is the giving up on exclusives. You'd still need strong exclusives for cloud streaming - it's still a "platform" , just with a lower upfront hardware investment. I feel like they've learned what PS learned with PSNow long ago. We're not ready to stream games and it's only gonna lose them money to try at this point
I would love that, I'd buy up some of the Xbox games if they could run on PC, like the Rare Replay, Lost Odyssey and Dead or Alive Ultimate, probably a pipe dream though.
It's not a "typical marketing partnership" when you hide the fact that you pay to people to say neutral or good things about your console. They are acting like they didn't know what Machinima was doing? Yeah right, Machinima probably got a good chunk of $$$ to take the blame.
"confidentiality relates to the agreements themselves, not the existence of the promotion"
Sure, whatever sounds better
This is such a non-story.
Excellent communications skills, typical marketing partnership and strategy. Used by thousands of companies.
if you guys didnt read, it. what microsft said was that the clause was done by machinima, they were not aware of it.