Analyst: Xbox One Likely to do Best in North America

PlayStation 4 may be the quickest-selling console in industry history, but Microsoft’s Xbox One kept it competitive, selling a staggering two million units in 18 days, officially making it the second quickest-selling console ever released.

“The Xbox One is a system that is likely to do much better in North America than the rest of the world”

[Bigpappy]

To be fair, lots of people were speculating that PS4 would rule in N.A. I think when NPD shows the sales numbers, the reality that X1 has already passed PS4 in N.A will be clear.

[Majin-vegeta]

Lol keep dreaming buddy YOBO.

[GameNameFame]

Pappy the reality is that you are in a bubble of denial and desperation.

This article is not even about PS4 and Xbox One.

[Gaming101]

The article is about the x-bone doing better in NA than in Japan and Europe, it has nothing to do with a comparison with PS4. Sales numbers are already in and PS4 is outselling the x-bone by an extremely wide margin in most regions.

[ShinMaster]

@ Bigpappay

Xbox One doing better in N.A. than the rest of the world and Xbox One doing better in N.A. than the PS4 are two different things.

The article isn't even comparing it with the PS4.

[NewMonday]

@Bigpappy

do you honestly believe that ?!

"least worse" is the better term to describe the XBone fortunes in USA.

[ravinash]

If the reports are anything to go by, the onl thing holding the PS4 back in it's sales is the stock.
So it's a bit hard to tell how much demand there is if they can't make enough to cover the sales and preorders.

once there is enough stock so that they are staying on the shelves, then we can start looking into who is selling the best and which is more in demand.

[tigertom53]

It been pretty clear that Microsoft has been providing more consoles to North America then Sony. Sony has been sending more consoles into other regions for their released while Microsoft seems to be more focused on small amount of regions. Talking to store they have been getting a larger and more steady supply of X1 Consoles good example of that was black Friday which stores had 4 to 1 over Sony system...

[tigertom53]

Second week US sales are also in. The PlayStation 4 was severely supply constrained, which accounts for its big drop off. There was just 86,654 PS4's sold in its second week. That brings the total sales to 1,070,866 in the first two weeks. There were 306,507 Xbox One's sold in its second week. That brings the total sales to 1,039,076.

[Biggest]

I hope that everyone is reading the statement. It says that the Xbone will do better in NA than IT will in the rest of the world. It doesn't say that the Xbone will do better in NA than THEY will. It is comparing the Xbone in NA to the Xbone in the rest of the world.

Don't be silly, folks. This is not a claim in favor of the Xbone over anyone but the Xbone.

[Kingthrash360]

ps4 will win US...its just saying x1 will sell the most in the US...not more than ps4..smh. kinda like ps4 will sell the most in japan between it and x1.
man sombody give this guy a towel.

[UnholyLight]

Article says North America. Doesn't that include Canada??

Where I'm at in Canada they didn't do a midnight launch for PS4 because apparently there wasn't the same demand as for Xbox One. At least that's what I was told when I asked why PS4 wasn't going to be a midnight launch. Honestly that surprised me

[Stsonic]

Call up your pappy and get him to snap you out of this dream.

[GamersHeaven]

Head in the clouds?

[Indo]

His CLOUD must be lagging

[Shane Kim]

tEh cLouDzZ!

[Grave]

More like the sand.

[pyramidshead]

Bookmarked. How do you like your crow served?

[guitarded77]

The article is about where XBOX One will perform best, not competition between X1 and PS4.

[TheFallenAngel]

Did you even read the article? It says that the bone will sell more in the USA than the rest of the world. It doesn't say that the bone will sell more than ps4.

[guitarded77]

I think 90% of the commenters missed that.

[BX81]

Reading is too stressful for some. It's a lot easier for their small minds to make this about xb1 vs ps4.

[Godmars290]

Reading articles such as these are rather pointless - since they mean nothing.

replying to some of the comments are funny though.

[Godmars290]

"Domination" should not be a concern to the average gamer. Viability maybe, but not even then really.

If one console does well, sees clear true profit, then its only going to be around for as long as competition can keep afloat, possibly rushing out its next system just to exploit its new-ness. Or the loser will fold up, close shop, and unless someone new comes along the "winner" of the cycle will get full of themselves and screw up.

The short of it is the industry is in a mess and the thing you're hoping for, that the XB1 will become the PS2 in terms of popularity, likely isn't going to happen.

And right now you're not even getting internet bragging rights.

[Bigpappy]

Not sure your comments were aimed at my comment. But you have been around long enough and can be rational so I will add this response:

I never mention "Domination" and don't expect the X1 will globally out sell PS4. I am very confident it will beat PS4 in N.A though. May be even a few places in Europe. Based on the 2M sold, I think when the NPD numbers are released, they will show X1 passed PS4 in NA over Black Friday and Cyber Monday. That is my take. we shall see is I am right or wrong when those numbers are released.

[Eonjay]

@Bigpappy

Can't argue with that. Its your opinion and its based on historical data. I don't really think the historical data is going to hold up due to price changes but we shall see. The report should be out today.

[CGI-Quality]

There's a slim chance the X1 wins in NA, but if you think it happened it November, you will be sorely mistaken. But, I'm sure you know that, you just don't want to face it, given your history.

OT: Captain Obvious is not amused.

[Bigpappy]

X1 leading in NA doesn't mean they won NA. Just like PS4 leading at launch doesn't mean they won the sales battle. We have a very looong way to go.

[CGI-Quality]

BUT, right now, nothing suggests that the X1 will catch up at all, which is why I don't get your hastily assembled assumption (outside of partisanship, of course).

[Sarcasm]

The one thing that suggests the X1 caught up is simply because the PS4 just isn't much stock in the U.S.

Everytime it seems like there's stock, it's gone right away.

My sister is starting to pull her hair trying to capture one, and was even asking me if she should drop $500 on a craigslist one. I keep telling her to look at the local retailers closely and she keeps missing it lol

[MizTv]

What are you talking about?
Have you seen the numbers?

[Evilsnuggle]

You must excuse pAppy xBoned720 fanBoys don't think with logic They think with the heart. If they used logic they would buy A PS4 it is the superior game console in every conceivable way. Better frame rate ,better resolution,better lighting and better anti alias On every single multi-platfrom game so far. PS4 will out sell xBoned720 PS4 60% to 40% xBoned720 in the USA .PS4 will out sell worldwide 4 to 1

[MorePowerOfGreen]

When things like Cortana possibly using other mobile devices in concert with XB1 and windows 8.1, it will make the Apple's Siri craze look like warm-ups.

Once again people are underestimating MSFT with their dedicated cloud compute servers, once that stuff takes off no competition has a hope of competing. XB1 will be putting out PC level graphics that match later PC hardware due to the azure servers being much more powerful that any home gaming PC. XB1 games will look better way late in this generation with revolutionary size with unheard of social features.

[Majin-vegeta]

Lol i think you been hitting the green a little too mcuch XD.

[Dark_king]

You forgot the /s mark on your post there.Cloud computing will never be used to increase the graphics by any real measure.Will help with CPU task sure but GPU task don't fool yourself.

[Foxhound922]

Oh boy, another ignorant comment that is bleeding with denial and delusion. I didn't know there will still fanboys believing the cloud nonsense. Wake up buddy, and do some research about "teh cloudz"

[GarrusVakarian]

"XB1 will be putting out PC level graphics that match later PC hardware due to the azure servers being much more powerful that any home gaming PC. XB1 games will look better way late in this generation with revolutionary size with unheard of social features"

You are the most delusional fanboy ive ever come across, ever. Servers are not a substitute for raw GPU power....what is the matter with your brain?

[GW212]

MisterX? Is that you? Yeah, it's you. I know it.

[Shnooze]

What the fuck have you been drinking.

[JsonHenry]

When the Xbox1 is subsidized through cable providers in the coming years it will most certainly take the lead because it will be the cheapest in competition. Assuming you like cable/satellite TV contracts in order to get a cheaper Xbox1.

[Mikeyy]

Still wont count as sales, Have you ever had cable/satalite? If you cancel your service, they take the equipment back, you pay monthly for it, and NEVER own it.

So its not cheaper if you have to pay the cable company an extra $20 a month to rent an Xbox one, for ever, only to loose it once your bill gets outragous and you go to switch services to rebundle.

[JsonHenry]

Umm, yes. I own my cable modem. I own my satellite receiver/DVR. Hell, I even own the Dish outside. They won't be taking them back if I cancel my service.

Although I did have cable TV a long time ago and they did want their box back or I would owe them like $50.

Also- when it is an option at the top end of their package deals I am sure they will charge you for the Xbox1 and it is yours to keep much like my higher end DVR and my higher end DOCSIS 3.0 modem. Both cost me a little more (less than retail though) but both are mine to keep.

So yes it will count as sales.

[GW212]

99.9% of cable and satellite customers DO NOT OWN THE HARDWARE. I am not sure who your cable provider is but if it's any major name (or minor for that matter), you are mistaken and you do not own your hardware.

Source: I am the former CEO of a cable system.

[JsonHenry]

No, I own mine. And so do a lot of people that do the math and don't want to pay a rental fee that will cost more in the long run. I bought mine about ~4 years ago for around 160.00USD on a special sale through a 3rd party installer.

http://www.tvpredictions.co...

[Clarence]

Yeah ok. Once Sony is able to keep the PS4 in stock it's a wrap. NA will belong to Sony.
Plus the article is just saying the xbone will sell better in NA then anywhere else. Doesn't mean it will outsell the PS4.

[JeffGUNZ]

It's way to early to tell for ANY system. This is launch figures. Their is no way these types of numbers will continue for the next ten years. Eventually, these numbers will drop and it will start to trend of which console is able to keep a steady flow and which company will start to dip. We really will have no idea for a few years, after 1 year, we may start seeing some sort of levels, but to call it one way or the other THIS EARLY in the cycle is premature at best.

[ShinMaster]

Article says that it'll do better in N.A. than in the rest of the world.
Not better in N.A. than the PS4.

Not the same thing.

[Hank_Schrader]

Somehow Bigpappy you wrote the exact opposite of what will happen smh.

[Kryptix]

lol It's not even being compared to the PS4 in the article. It's stating that North America will buy more Xbox Ones than any other country.

Anyway though, in NA alone, the PS4 sold 1 million in 24 hours and the Xbox One needed more countries to achieve 1 million, so what do you think?

Truth hurts, but if you're blind now, you'll eventually learn someday. Why do you think Greenpowerz, the biggest Xbox fanboy on this website doesn't post anymore? He learned the truth, that's why he closed his account.

http://n4g.com/user/home/gr...

[ShinMaster]

Unfortunately, people like him respawned as "MorePowerOfGreen" :/

[Kryptix]

@ShinMaster

True, but as the number of liars and blind people grow on N4G, the number of people that think logically grows even more.

What I don't understand is that why do some people not know basic mathematics or can't tell right and wrong.

But once they see the truth posted everywhere, they'll eventually know, unless they really aren't who they are but actually act blind to stir something up...one kind of troll in the internet universe. MisterX might be a good example.

[DoesUs]

Greenpowerz is MorePOG btw...he's been around for 7 years under many id's......been banned many times.

[Kryptix]

@DoesUs

Didn't know that...damn, he really is more pathetic than I thought he was. lol

[xavierbigdaddy1972]

What buttcrack you smoking, where is the link to your opinion

[deecee33]

American console likely to do well in America...In other news, water is likely to be wet.

[nosferatuzodd]

NewMonday let him live in his fantasy this what i commend microsoft on they can relese any lies and xbox fanboys just believe it without a second you know the deal

[Why o why]

Look@bigpappy Wow...talk about autopilot damage control.....I doubt you're even getting paid for your services...lmao

Ot.. no doubt NA will be the x1's best region. Europe and Asia were always playstation zones baring the uk and even there was debatable. Not too sure about Australasia

[frostypants]

The analyst says the One will do better in the US than the rest of the world. That's not the same thing as saying it will do better than the PS4 in the US. Reading comprehension seems a lost art on N4G.

[ABizzel1]

To be honest I don't know if the PS4 will "win" NA, although it doesn't really need to win, as long as there's parity (like the Wii and 360) then they've won on WW sales easily with a +30M in EU, JP, and RoW sales, and the fact that it's cheaper and more powerful than the XBO is going to give it a bigger lead in those territories (especially since it's much cheaper compared to the PS3 launch price which still went on to win those locales).

I see NA being closer to a tie. The NA market (specifically the US gamer) is a fickle market. NES won it, SNES won it, PSOne won it, PS2 won it, 360 won it (just barely beat Wii this year by a couple hundred thousand), and if the 2 console win tradition continues than XBO should win it but they have a lot of work to do getting that price down (subsidize and they win NA), and getting the all the features working.

But we'll see.

[S2Killinit]

the reality is clear from the number of disagrees you got bro...
that must be a record

[medman]

Haahahahahahahahahahahahahghag hahgaghahhahahahahgagagagagagag agahahahahahahagaghaghghgahgahg hag!!!! Thanks for the laugh big pappy!!!

[seanpitt23]

The only reason Xbox is catching up is because there are no ps4s anywhere to be seen. just wait till the new batch comes in.

[Blackdeath_663]

XBone will not dominate NA, it also doesn't matter if it did or not. what matters for MS is to increase the value of the product and do so quickly

[3-4-5]

Isn't this saying out of all the counties XB1 is in, it will do the best in NA, NOT that it will be the best console sold in NA.

I believe they are just stating WHERE their strongest market with their new product is.

I could be 100% wrong though.

[MadMen]

pappy

You may be right, time will tell, and history shows favor to Xbox in the US.

But this site is lop sided, not much good it does on here, facts put people in denial mode.

[lodossrage]

@Bigpappy

What reality is that? Because it sure as hell isn't the reality that the NPD showed yesterday.

@3-4-5

That's EXACTLY what it's saying. You read it correctly.

[Bigpappy]

Yeah, that was my error. NPD does not reflect cyber Monday's numbers. So we will have to wait until newer number are shown. But I will concede that PS4 is still ahead in the U.S. until numbers show different.

@3-4-5: my prediction had nothing to with what was said in the article. It was based on Sony having shortages in the US and there gains coming from launch in Europe, while M$ gains were coming mostly from sales on Black Friday and Cyber Monday. With the X1 numbers going over 2 mil, it made sense to me that Xbox will move ahead of PS4 in US. But NPD did not report Cyber Monday as that was December 1st. Black Friday alone did make it very close and my assertion that Cyber Monday might have put X1 ahead is not far fetched.

[pyramidshead]

Water is wet, etc etc.

[buynit]

No its not...

[Treian]

Go home analyst, your drunk.

[GW212]

Read the article. Please do not comment before reading the article going forward, it'll make you look a little less stupid. Thanks.

[Treian]

I read the article. :)

[Edsword]

Analyst do very poorly trying to evaluate the gaming market. The ps4 will outsell XB1 worldwide and I think it likely will here in the US too. However, if it does not, the fact the it will still lead worldwide will still make it the console to own in my opinion.

Edit: Oops should have read it first, yes the XB1 will sell better in the US than the rest of the world. Now I understand the water is wet comment above.

[gamer2013]

Well duh.. I can't believe that these people actually get paid.

[TheFallenAngel]

People read the article. It doesn't say that the bone will sell more than the PS4. It's saying that the bone will sell more in the USA than the rest of the world. which is freaking obvious.

[lonewolfjedi]

analyst say the darnest things

[sickamore]

I just left gamestop over an hour ago they said they have over 10 X1 in stocks and people are coming in asking for PS4 and when they tell them they have X1 the customer are not interested.

[sickamore]

For those of you who disagree what exactly on you disagreeing on is my statement cuz I don't have anything to benefit on just stated what was told to me.

[thebudgetgamer]

Somebody give this guy a raise!

[k2d]

Yet comparably worse than PS4

[KillrateOmega]

Please excuse me while I piece together my brain after it has been so thoroughly blown...

[MikeGdaGod]

of course

[DrRobotnik]

A whole lotta nope in this article.

[TBONEJF]

U don't have to be a analyst to know that.

[Austin48]

NO!!!! PS4 is better and will sell more than Xbox one in America

[GW212]

What? Read the article. This has nothing to do with the PS4.

Going forward, you should probably go ahead and read the article before commenting. It'll make you appear to be slightly smarter. Maybe.

[MidnytRain]

This shouldn't surprise anyone. MS doesn't have the best gaming rep atm.

You're wasting your time trying to correct everyone in this thread, lmao.

[Austin48]

You are the won who looked like an idiot the article is about the Xbox one going to sell more than ps4 and I said know it won't u idiot

[b-real]

'won who looked like an idiot'

'I said know it wont u idiot'

There it is folks, a true representation of the intelligence of posters on this site. Are they even trying to still teach in schools these days?

[Austin48]

Hey dumb ass I wasn't talking to you but if you are going to run your mouth about me when I was not even talking about you then you are the true idiot I was talking about GW212 sometimes I wonder if they still teach idiots like you how to understand who other people are talking about plus none of these arguments wouldn't of happend if some people would mind there own business

[MoB21]

B/c most Americans make uneducated purchases based off of popularity and what the "cool" thing is to do.

P.S: I'm American

P.P.S: I own a PS4

[Eonjay]

It only says Xbox One will do better in the US than it can elsewhere; that that it can match or beat PS4

[90Supra]

What a bold prediction...

smh...

[EL Lanf]

I think what they're trying to say in more polite terms is that it's going to do badly outside of NA. Japan is obviously going to take a miracle for the X1 to take off and outside of the UK, Xbox never had a strong footing in Europe. I think the analyst is anticipating the situation worsnening in these theatres.

I do find it entertaining that people are so worked up about who will 'win' that its as if they've been betting on it. Unless the console becomes heavily unpopular that devs start pulling support (MENTIONING NO NAMES), the number of sales barely makes a difference to gamers.

[SilentGuard]

“The system’s appeal is limited more to a core demographic."

Had to laugh at that one. They must mean core tv watchers and app users

[assdan]

I think in the long term the xone may do better because the US is stupid, but I'm pretty sure the ps4 will sell more internationally.

[Sevir]

Reading the title and coming to conclusions is par for course among the rabies here! A quick glance at the source article tells a different story, one in which speaks nothing of MS's console besting Sony in NA, but just being most popular on home turf out of all the other markets MS has retail availability!

And that is True, compared to all other markets world wide, The Xbox Brand is most strongest in America, the Sony brand however is insanely popular everywhere else on earth and substantially established in the NA market, but every console cycle is different, while MS has the strength of Home, it has Price, negative media, weaker specs, and games which have been proven all over social media and market press which are inferior to the PS4, all against it.

They'll do well in NA, but it seems NA is back in Sony's hands and the rest of the world seems focused on it.

[gamer2013]

Inferior games compared to what, indies? That's a silly comment. According to E3 the Xb1 has the best exclusives and it's widely considered that the Xb1 has a better lineup of games. Last I checked. The negative media is going away and the average gamer doesn't care about minor differences in power. That's a fanboy thing. The people who are buying the Xb1 are doing it for the games, functionality and better online; the only 3 reasons that matter.

[Aleithian]

That's some impressive Analyzin'(TM) y'all did there.

Jeez...

[Max-Zorin]

Y'all argue too much.

[strigoi814]

seriously the only thing stoping Sony to roll out and dominate is the limited stock they are having ..but if they do have at least enough time to make a lot, XboxOne will never remove itself in the bargain bin

[quenomamen]

Well this is the land where Mickey Dees sells millions of crappy burgers so it kinda makes sense.

[il-JumperMT]

Don't you say? XBOne is designed for North America

[mechlord]

“The Xbox One is a system that is likely to do much better in North America than the rest of the world”

...Who ever doubted that?

[Coach_McGuirk]

Nobody. So why are you commenting?

[tigertom53]

Most people that had an Xbox 360 will be getting a Xbox one unless the got both. With the Xbox being a strong seller in north america i can expect the Xbox one would do well if not beat Sony...

[gedden7]

Who's the analyst lol Michael Patcher?? The PS4 is killing the xbone in sales... And will continue because of price and games.. Btw I have xbone. Only reason y I have it is because all my friends have it.. But everyone else is on ps4.

[tigertom53]

the both sold 2 million in sales so they are both doing about the same. All that matter at this pont is how many they manufacture until the demand is filled.... I heard Microsoft has been selling more in North America because they have focused in other regions. most of the store I stop in at said that Microsoft has been sending 4 to 1 at this point of time...

[Twinblade]

People are suckers.

[Gamer666]

I hope this analyst is not paid for his work. I can get a three year old kid to come to the same conclusion.

Just look at the numbers today. 360 is strongest in north America. To say they will be strongest in North America again is not a leap of faith.

[Grave]

When you look at all of the countries selling Xbox One it's pretty easy to understand this. NA is its main market so of course the brand would do the best there when compared to the global market for Xbox One.

[ravenl0rd]

Obviously, the XBOX ONE will sell the most units here in the US due to the 360's popularity here as well. Obvious article is obvious. PS4 still wins in the US and overseas, but the gap will be significantly less in the US.

[Visiblemarc]

This just in: Analyst predicts red wine will sell well in France.

[moodgamer]

This is like, PS4 will outsell X1 on Japan. Great analises.

[kingdom18]

Does sound like troll bait from the title for people who don't read it completely. Ofcourse in sales for the Xbox One it will do best in America. In EU most people prefer Playstation. America being its home, one of the biggest gaming markets and where most of its features will work, of course it sell best here.

[Hakoom]

not this time around.. ps4 will rule worldwide including NA

[ColdStory]

I guess it's useful to have "data" to suggest the XBoxOne is likely to do best in North America, but isn't that like saying, "cows go MMmmoooo"?

This article seems somewhat unnecessary. MMmmoooo!

[AceofStaves]

I've said that since the XB1 was announced. Obviously, it will do better in the U.S. because its media/TV integration functionality is focused on that market. For those of us outside the U.S., XB1 is basically just a games console with added Kinect out of the box, since licensing of TV/digital entertainment is pretty much a minefield outside the U.S.

Therefore, unless non-U.S. gamers have a history of enjoying MS consoles and exclusives, there's little incentive to purchase a more expensive games console when a cheaper one is available that offers essentially the same thing. But for MS gamers outside the U.S., the XB1 is a great choice because they have enjoyed MS' previous offerings.

[kewlkat007]

We will be talking about this years from now when xbox one sells more hardware in the north..

It's been less then a month and it might be that Microsoft is out manufacturing sony a hardware company.

Well see..

[tigertom53]

I dont think it is that Microsoft out manufacturing Sony but Sony has it it more regions which will cut back on supply or amount that a location will get...

[kewlkat007]

So which strategy as a company would you have gone with..

1 . Satisfy 100k+ preorders in a bread & butter regions around the most important sales months in the year.

2. Satisfy 20 to 50 or a few hundreds in areas that could wait a month or two.
Stretching yourself thin and having other look and ponder at the competition on the shelves.

[Gamerita]

nm

[corvusmd]

Well done analysts, all the consoles will probably do their best in North America.

What I do find funny however, is how many fanboys were screaming about how XB1 was gonna get crushed and that their local gamestop was selling 40 times more PS4's or whatever, and it turns out that both systems are already rather close in sales....I was expecting it to take a year or so for it to be this close, now it'll be interesting to see what happens when Titanfall and Halo drop.....and when PSN users realize they are getting shafted on their network service with no true dedicated servers.

[ziggurcat]

is the analyst Captain Obvious?

[ilovefatgirls]

how long did it take him to come up with that its sort of like saying
rice should sell well in china

gobshite.

[STORK]

No shit sherlock ! American machine !their gonna buy it! Like the big crap cars they drive .....complete crap but got to buy cos its american .

[JodyCones]

@gaming101 You sir deserve a cookie. That was the smartest statement in the article I read.

[Clippy]

I won't judge until the PS4 is released in every region. Right now the numbers say it's outselling the Xbox One when it's only been released in 3 regions compared to 13. Talk to me in early 2014

[Grave]

Article is not Xbox vs. PS4. It's stating Xbox NA sales vs. Xbox international sales. Meaning Xbox One's best market is in NA.

*I guess the title might be a little misleading.

[sandman224]

I own both Xbox one and ps4. I bought bf4 for ps4 and rented it for Xbox one today. Let me say I'm glad I bought the rite version. I play on a 55in led and the small resolution boost helps a lot. Also I don't like the Xbox one controller. The rumble triggers are over rated. I'm seriously thinking about selling my Xbox one it's only being used by my sister for Xbox fitness lol. It's not worth getting until something like halo 5/Titan fall comes out and by then I'm sure it will be cheaper. Do yourself a favor. If you hesitant on witch console to by do yourself a favor play both and i bet you like the ps4 better. Also downloading battlefield 4 off of disc took about 50 min. So if you plan on renting Xbox one games be prepared.

[BcozoftheImplication]

Well that's not what the sales say!

[diehllane]

The title seemed misleading to me.
It could be read 2 ways: Either Xbox one likely to do best [in its generation] in NA or Xbox one likely to do best in NA [versus the rest of the world].