Sony Computer Entertainment UK Managing Director Fergal Gara isn’t too worried about the supply situation of the PS4, and while the console may go in and out of stock between here and Chrismas, supply is going to be replenished regularly over time.
Gara also apologized to those that can’t get one immediately and asking for patience.
Fergal Gara has joined Amazon UK as director of PC.
He joins the company after four years in charge of PlayStation’s UK and Ireland business.
During his tenure, he helped turn around the firm’s fortunes in the UK. PlayStation was ranked No.3 in terms of console market share when he joined the business and, by the time he left, PS4 was the No.1 games console in the country.
He was in charge of marketing, sales, finance and customer service
Prior to joining PlayStation, Gara spent six years at Asda, which included stints as category director for music, video and games, general manager for entertainment and - eventually - trading director for Asda Direct.
He´s been in charge of Sony PlayStation UK since 2011, meaning he was in charge for the PS3 doings in that territorial .... if PS3 was only 3rd when he joined Sony, he prolly hasn´t done much to change that image.
Dunno how you can now claim that thanks to him the PS4 is nrº1 in UK. It has to do more that the PS4 is a sexy beast and successful on its own merits and not because he was in charge of it. You could most likely hire an ape from the local Zoo to direct Sony UK and the PS4 would still print money like a wh...
PlayStation UK head Fergal Gara talked about what Black Friday and the season around it ended up resulting in.
The PS4 has had unprecedented success since it was released in 2013, but its predecessor, the PS3, seems to be drifting off into the distance. This Fall represents a massive opportunities for developers and publishers to capitalize on a rising new-gen audience and Sony is quite aware of that.
Seing as how Tretton said there'd be a 10 year plan for the console, this should come as no surprise
Seeing how everyone gets excited with all the remasters for PS4 I'm not surprised and sorely disappointed. That generation lasted longer than it should, I'm baffled to why people want to extend that longer into the PS4. Let's keep it moving.
I hope so, I wanted one from ASDA because I get my discount but the ones here in the North East only stocked 18 - 20 of them....I mean really
They advertised the crap out of it in the shop and even in their ASDA magazine yet they only stock a bunch of them...seriously I remember the days I could get my parents or friends to keep a console in the back for me. I don't think ASDA should allow Pre orders...
Don't worry Sony I will wait. I have declined numerous request to get an X1 or wii U from gamestop and best buy. Just hurry.
Apology accepted. now get back to work! I still need one, lol
Sony " We are so sorry that we can't meet demand but we were not expecting our competitor to mess up so badly"
I bet if Microsoft didn't mess up with the PR Sony would have no issues meeting demand due to decrease in demand for their console.
P.S The only reason why I was able to pick up my PS4 at launch is because I preordered it in June. I tried in February but game didn't let me reserve it.
Its my PS4 and i want it now!