280°

Here's How Ads Appear On PlayStation 4's Activity Feed

Finally the embargo has been lifted from the PlayStation 4 hardware, its UI and the games. We have seen a lot of UI videos and walkthroughs of the UI along with a lot of pictures. It appears PlayStation 4 will integrate ads into the activity feed of the user. Jeff Gertsmann, co-founder of Giant Bomb, shows us an off-screen image of the activity feed showing an ad.

Read Full Story >>
gearnuke.com
Sleepless3806d ago

How is that not distracting?? It gets the biggest chunk of the screen

PlayStation_43806d ago

only one ad at one time though, plus you need to go into the "What's new" section"

darthv723806d ago

Many dont really know the difference between the two user interfaces. They look at the xbox dash and see ads but in reality what they are seeing is the culmination of not only the gamers user interface but the incorporation of the live marketplace all in one.

The difference on the PS3 (and probably PS4) is the separation of the two. the Ps store is separate from the XMB so that is why many complain about the ads on the live dash.

If sony incorporated the store throughout the xmb it would essentially be like the dash of the xbox. So YES you would see ads for content available in parts of the store.

To some extent we already have the direct links to the different sections of the store from the XMB. If you are on the games section, go up to the PS store icon and it takes you to the games section of the store. complete with ads for game related content.

Go to the movies/video section of the xmb and go up to the PS store icon and it takes you to the movies/video section of the store. complete with ads. What Ms did was build the entire marketplace INTO the dash instead of making it a separate entity.

so while the complaints of ads on the dash seem legit, they are for content that is available within the live marketplace. So clicking on the movie trailer from the games section takes you to the marketplace for movies. clicking on a jack links ad from the main dash screen takes you to the jack links promo page for free themes or gamer pics.

At the very least MS has the ad providers give you something for the trouble of clicking on the ad. be it an entry into a contest to win a home theater system or QR codes for free offers from Doritos you get something AND you have to make that effort to click on them to begin with.

Now if this new gen makes it where you are subjected to having to watch an ad before you can download a game demo or even play the damn game....then we got problems.

As it is, both platforms are wanting to make $$$ off not only the consumer but ad revenue as well. do your part and support the platform and you never know, you just might get something in return for clicking on those ads.

pivotplease3806d ago

The marketplace is simultaneously integrated and separate though on the dashboard. I was never a fan of how they have a marketplace for every medium. It basically makes the dashboard out to be 80% ads and marketplace. You do have some good points though darth. Sony has slowly been finding cohesive ways to throw in ads (e.g. what's new). However, I find this useful because almost half of what is shown is a free game or sale pertaining to plus.

GTgamer3806d ago (Edited 3806d ago )

http://cdn.cnet.com.au/stor...
This is the PS3's whats new Section a thing you have to enter just like on the PS4 its not all over the UI. By reading the comments im guessing half of you never owned a PS3 or just xbox fans sounding rediculousy desperate its sadddd TBh :/

FamilyGuy3806d ago

No ads that don't relate to the PS system or gaming itself show up on the UI, you'll never see something like a Pringles ad unless there's some "Win free games" promotion going on with it. In the actual store you might find an ad though, as I recently noticed in the Free-2-Play section where they've got car ad commercials for Corolla running.

+ Show (2) more repliesLast reply 3806d ago
culpepper5163806d ago

it's a playstation store ad.....which actually makes sense. If PSN has a new deal, one that benefits the consumers, it makes sense that it's shown in the "What's New" section

combatcash3806d ago

I wonder if it's going to only be Sony ads, or if it will go the xbox route as well.

Only time will tell but why pass up on the opportunity to cash in on some ad space.

AngelicIceDiamond3806d ago

Didn't know PS4 would have ads. Its no big deal considering I play games and not ads.

FamilyGuy3806d ago

That "Ad" is directly related to the PS Store itself.
It's a promotion showing that spending money on the PS Store digital movie content will gain you a return in PS Store credits. Not like it's a commercial and these type of promotional billboards are already present on the PS3. This is nothing new and no where near a kin to seeing something like the StateFarm Insurance ad posted on the X1 dashboard.

People really need to learn the difference between relevant content and ads posted for nothing more than commercial profit.

+ Show (2) more repliesLast reply 3806d ago
Gazondaily3806d ago

People made a big deal about a tiny little square on the Xbox 360 UI, lets see them apply the same standards here.

pacostacos3806d ago

you know it wont happen the double standards are strong around here... if sony does it all of a sudden its okay

combatcash3806d ago

@PACOSTACOS

Very true "sony will never charge to play online" and now it's ok because "well they offer more for your subscription" Ads were regarded as evil on xbox 360 by ps3 only owners but I'm sure now it will be acceptable.

Sony is more like Microsoft than people think, but fanboyism blinds folks.

dcj05243806d ago

I think that's in the "What's New" section. So if you go there you KNOW there will be ads. Just saying.

JimmyLmao3806d ago (Edited 3806d ago )

the difference being here that you have to go out of your way to see this.. into another section and scroll down.. its not on the main home screen

Naga3806d ago

It's not on the home screen of the Xbox One, either. So how is that a difference?

JimmyLmao3806d ago (Edited 3806d ago )

@onagao

we were talking about 360

Naga3806d ago (Edited 3806d ago )

Ah, gotcha. My mind automatically went to the misguided complaints about the mythical ads that were supposedly on the XB1 home screen. I'm with you now - thanks for the clarification.

Ol_G3806d ago

ads on a console is horrible i paid for the damn device why should i be bothered with this spam

webeblazing3806d ago

I wouldn't mind if mp was free but not if I'm paying. But its deals on stuff in PS store so makes sense. I wouldn't be surprised if other ads start popping up tho they got to make money right.

darthv723806d ago

@septic but people will say its an ad for something that is available from the PS service so its okay.

And yet most of the ads on the dash are related to content available within the live service as well. some obviously not but hell, even the jack links ads would give you gamer pics or themes for your trouble.

go figure

Godmars2903806d ago (Edited 3806d ago )

Lets see if they stay game/console related.

I mean I've seen furniture ads on Xbox dashboards.

Also not its never registered on the Xbox camp that you pay subscriptions and you get ads. Likely still going to get them if you get PS+, but PS+ is still more of an option than XBL.

Palaven3806d ago (Edited 3806d ago )

Funny, I have only ever seen game or movie related ads on my Xbox dashboard.

svoulis3806d ago

I still don't get it, this is not an ad its a promotion, for PlayStation Store. Not a 3rd party endorsement. If it said FORD FOCUS BLAHBLAHBLAH VROOM and played a video, yes I'd be annoyed

Blackdeath_6633806d ago

its exactly the same as the what's new section in the ps3 nobody said anything about that. all ads were linked to the PSN store or the playstation website.

Brix903806d ago

PS3 has ads too...there on the Whats New sections so nothing new

bromtown3806d ago

I don't have a problem with Ads on the 360 if they're for games I might want, or services available on the system (like Netflix) its when you start getting ads that are completely jarring and obviously only there because money changed hands, which Microsoft do and PS don't. Fast food and soft drinks don't appear on PlayStation, games, services and occasionally other Sony products do - the latter being the closest it gets to an actual advert.

+ Show (6) more repliesLast reply 3806d ago
svoulis3806d ago (Edited 3806d ago )

Erm, Is that an ad for Playstation? Wouldn't it make sense? Just asking.

@disagrees

If I am wrong, please state it? I am asking a question how can you disagree with that.

mushroomwig3806d ago (Edited 3806d ago )

You're not wrong, not only is it PlayStation related but it's a GOOD deal. People just like to complain for the sake of it.

Blackdeath_6633806d ago

its exactly the same as the what's new section on the ps3 and nobody cried then. all ads linked to a promo on the PSN store or the playstion blog website. not like you are getting any pizza hut ads or anything

bromtown3806d ago

Nobody cried because people on this website either own a PS3 and know ads are not an issue on PS platforms because they're for games, services and Sony products not pizzas, mountain dew and doritos haha..

Either that or they have never even owned a PS3 and just come here to complain about things they have no experience with.

AD7053806d ago

One thing I hated about the 360s dashboard later on was the insane amount of ads that infiltrated the dashboard. I hope the ps4 doesn't do the same but it doesn't look that way.

theWB273806d ago

It seems you're going off the false internet talk. There are only a few tiles that have ads that don't pertain to Xbox Live content. They're usually tucked in the corner and are wholly unobtrusive.

DOMination-3806d ago

In the UK at least there is ONE tile that's an ad, on the home part of the dashboard but the ad doesn't actually run unless you move over and hover across it. Normally they are for LoveFILM but the last six months it's been an ad for XB1. Like I say, this is for UK.. they certainly exist but it's insane how exaggerated the N4G community makes it out to be.

WeAreLegion3806d ago (Edited 3806d ago )

That's not really an ad...

EDIT: Even on the PS3's store, this is the first thing you see. They want people to know that they can get money back for spending.

Ol_G3806d ago (Edited 3806d ago )

more like a wallpaper ...

Ol_G3806d ago

yeah to buy stuff that has nothing to do with gaming

Can we install an adblocker on this thing?

Show all comments (62)
280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

Read Full Story >>
techraptor.net
ChasterMies11d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken11d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga11d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken11d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6411d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long11d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197211d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic11d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 11d ago
DivineHand12511d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91311d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer11d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit11d ago (Edited 11d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91310d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit10d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 10d ago
Christopher11d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6910d ago (Edited 10d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit10d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal11d ago (Edited 11d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher11d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken11d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197211d ago (Edited 11d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic11d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2311d ago

Correction, they have no issue playing good live service games

shinoff218311d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit10d ago (Edited 10d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder11d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts11d ago

Headline truncated:
"... off a cliff"

Show all comments (43)
80°

Sony May Soon Let You Decide How Much NPCs Talk In Games

Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.

blackblades17d ago

Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.

just_looken17d ago

Sony in the past has always been first at bat with new ideas/tech but in the end never fully use it or just toss it away.

blackblades17d ago

I think they did use some but yeah most usually never happened but at least they thought about it. Sony seeks things like this and other, Nintendo seek different ways of playing going by there different controler designs and console designs.

just_looken17d ago (Edited 17d ago )

some of the other stuff sony want's/owns never used
https://gamerant.com/sony-p...
https://gamerant.com/sony-p...
https://www.eurogamer.net/s...
https://metro.co.uk/2023/03...
https://decrypt.co/114754/s...

monitor/adjust game difficultly as you play
https://www.techradar.com/g...

Sony nfts
https://www.theblock.co/pos...

Pay ai to play the game for you
https://thebusinessofesport...

Oh all the above last 12 months

I just imagine a evil scientist with test subjects when it comes down to sony recent patent reports.

Kaii17d ago

Will we get dialogue options that won't spoil puzzles in a matter of seconds? :p

280°

Judge rules in PlayStation's favour in $500m patent infringement lawsuit

Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.

Read Full Story >>
gamesindustry.biz
S2Killinit19d ago

Big victory for Sony. And a long time coming.

DarXyde19d ago (Edited 19d ago )

Crazy to think the savings from this lawsuit allows them to develop one AAA game.

Make it Bloodborne 2, please and thank you.

19d ago
Profchaos19d ago

Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.

Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both

Pyrofire9519d ago

Patents suck. Most of them are complete garbage.

Knightofelemia19d ago

So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.

Show all comments (13)