500°

Microsoft shouldn’t hire any CEO who wants to kill Bing and Xbox

According to "people with knowledge of his thinking," Bloomberg is reporting that, should Stephen Elop become Microsoft's next CEO, he would consider shutting down or selling parts of the company to "sharpen its focus." The two divisions mentioned specifically are Xbox and Bing

Read Full Story >>
arstechnica.com
ElementX3809d ago

I can see shutting down Bing. They should also ditch their mobile division, they have hardly any market share.

BX813809d ago

I've never used bing that I know of.

Eonjay3809d ago

There are a lot of factors that can go into a decision like this. Ultimately, they (the board as representatives of shareholders) will have to decide if profits can be maximized by selling the brand; and possibly retaining ownership of Live as a service that is provided to the purchaser.

kneon3809d ago

I always use Bing, but it's really not core to their business so I can see it going away,

While their mobile market share is low right now it has been growing quite nicely lately and still has a lot of potential.

Xbox is not part of their core business so unless it can consistently show profit I can see them selling it off. It won't go away, it will just find a new owner as the brand has too much value.

lastdual3809d ago (Edited 3809d ago )

I occasionally use it. Google's results have dropped a bit in quality over the past two years, and Bing is basically like the old Google, so that's a plus for me.

If they do sell it off, I just hope it keeps going. Bing also powers Yahoo, and is Google's only real competitor in English markets. Google having total monopoly power isn't something I want to see (yes, Google has done plenty of stuff just as, if not more shady than MS).

Competition is a good thing.

UltimateMaster3809d ago

Even if Xbox is independent or sold to another company, it's not the end or the world, it's the beginning of a new chapter.

Lord Anubis3809d ago

da fk if those two are bleeding money and it doesn't return dividend then kill them. luckily i don't own stocks in ms. so carry on.

kreate3809d ago

I highly doubt, anyone is interested in buying the Xbox division from Microsoft. Unless its being sold for cheap.

They got halo IP included. Hopefully Google will buy it.

BX813808d ago

Why does it cost money to run bing? Is for up keep or advertisement purposes. I just don't get how a web browser would cost a company money. Thanks for helpful responses.

+ Show (4) more repliesLast reply 3808d ago
s8anicslayer3809d ago (Edited 3809d ago )

Elop should be the last guy on the list of candidates, I don't understand how Microsoft can consider a man who stood at the helm of a struggling Nokia helm to run their ship? There are stronger more well qualified candidates to run Microsoft.

Joe9133809d ago

With or without Elop on list it will still be on the table MS board members have been asking for this for a while that's why they are pushing Ballmer out and trying to get rid of Gates I think Elop is saying this so he can get the CEO position by sounding like he will do what the board members have been asking.

ProjectVulcan3809d ago (Edited 3809d ago )

Microsoft have a problem, and its if they have to compete, they usually struggle.

The company just isn't familiar with competition. Sometimes it seems they move like treacle, the bigger you are the slower it seems you react to market changes. It applies to Microsoft well enough, that's for sure.

It is harder for comfortable management to look and see what the future might be. It is very easy for them to play safe.

There is little room for visionaries if you run a corporation the way Microsoft do.

The simple fact is Microsoft believed they could waltze into console gaming, or search, late in the party with established names to play against and beat them all with raw cash.

Cash only gets you so far. When you are throwing more and more into what might seem like an aside of your core business, in a shrinking sector like console gaming there comes a point where a smart business person realises bottomless holes shouldn't be fed any longer. Bing is a money pit, Entertainment (Xbox etc) isn't too much better, and it isn't very stable.

Windows, business software and the server sector makes Microsoft money. Entertainment has a good revenue, but either costs them money, or makes them peanuts profit relative to those other three.

s8anicslayer3809d ago

I didn't know that so many people feels strong for elop

Mosiac773809d ago

what the hell is wrong with microsoft hiring all this gaming haters people. First Dumb Mattrick and now this guy. Comon Microsoft hire somebody that understand gaming.

Joe9133809d ago

Because MS is not a gaming company that's why they want xbox division gone they want MS to focus on their bread and butter if you think of it like a business person and not a gamer it makes sense I honestly think they will sell and a company like Google or Apple grab it if one of those companies bought xbox I would actually get one

rocky6196193809d ago

@joe913 If Apple had it you could see the price going up even higher then it already is and if Google had it, they would be shoving Google + down people's throats, just like they are doing to Youtube.

Jeedai Infidel3809d ago

And Apple would probably have a new variant every eight months.

AceBlazer133809d ago

2013 - Xbox One
2014- Xbox OneS
2015- Xbox Two
2016- Xbox TwoS

Apple would run this industry into the ground if they enter.

+ Show (1) more replyLast reply 3809d ago
mhunterjr3809d ago

The funny thing is, the CEO candidate who allegedly wants to sell off the Xbox brand, is the head of mobile...

Caleb_H3809d ago

Bing is a good search engine. But is that really the battle you want to be fighting? I'll answer that for you, No. You can't just drop xbox though, that would look pretty bad. They could potentially sell it to, oh I don't know.... Valve. Nah, that'll never happen, but I'd like to see some people more creative than MS get their hands on a console.

Campy da Camper3809d ago

If valve bought Xbox it would be a whole new world. Wow. I don't know what I would do and I'm being totally serious. I love PC gaming just don't do a lot of it since I'm big on couch and controller and dedicated hardware and no driver issues and dealing with all that. But if valve took over Xbox and integrated steam....hmmm.

Jeedai Infidel3809d ago

Maybe we could finally play Half Life 3.

UnholyLight3809d ago

Uhh Bing maybe, Mobile division no.

I remember I just read a couple days ago that they made quite a bit of bank off their mobile division. It's hard to capture market share when you are competing against idiotic consumers buying into Apple products every 9 months, but they're picking up some of the share!

creatchee3809d ago

I'm on my second Windows Phone and I love the OS. Still, it's not for everyone, but it is a refreshing change from iOS and Android, which are basically twins who deny that fact.

UnholyLight3807d ago

It's the theory of economies of scale.

Microsoft may have like what an 8% share of the market with Windows Phone, but that still equals ~1billion in revenue to rake in.

Small share of the pie, took some away from the competition, and made a good profit on it.

Windows Phone will continue on and will continue to grow in the market.

OrangePowerz3809d ago

I don`t know how much they spend on Bing, but it`s probably too much.

I still don`t get why they bought Nokia, I see little chance for MS to get a lot of traction on the smartphone area with Android and iOS.

I think the Xbox division could be profitable if they change the way they do business. Right now they spend an insane amount of money for timed exclusive DLC and games. Something like Titanfall or the annual CoD DLC will cost them a huge amount of money and on top of that they have to pay for things like the exclusive NFL rights.

kewlkat0073809d ago (Edited 3809d ago )

Here is what MS should do..

-Buy SEGA
-Hire a SEGA exec for gaming.
-Bring some great first-party titles to the box.

I can't imagine with Microsoft's pockets the games
SEGA teams can cook up. Japan never really supported SEGA anyhow but you could still have Japan's SEGA arm console the xbox brand over there.

-end

Jeedai Infidel3809d ago

I'm up for a new Skies of Arcadia. Maybe a new kinect Seaman? And for crying out loud, give me Shenmue 3 already!

I miss my Dreamcast :-(

heliumhead20303809d ago (Edited 3809d ago )

Bing yes, Xbox division no, mobile division know

M$ should try and do something with Google and let their mobile focus more on gameing handhelds

ovnipc3809d ago

Bing or xbox are not going anywere. Xbox live makes lots of money for ms and that money was used to grow azure. Ms its not stupid u think xbox was going to be shut down, ms woukd had invested 2.2 billions in making in, NO! If ms would not want any competition they have the power to buy ps.

+ Show (7) more repliesLast reply 3807d ago
lifeisgamesok3809d ago (Edited 3809d ago )

He'd be one hated CEO for killing the best product line of Microsoft in my opinion Xbox is the most promising and valuable and with this launch they'll be starting with a profit

Gamers need options also

zeroskie3809d ago

I agree I would like to see M$ continue to make Xbox and support it in the future. However, from a business perspective it costs M$ $2B a year, so...

Minato-Namikaze3809d ago

Thats alot of assuming. Didnt a report recently say the xbox division has been losing 2 billion a year but they been hiding the loses in the android patents? The xbox money timeline even seems to follow it very closely.

C-H-E-F3809d ago

@life
You are aware that because of these "exclusive" deals that Microsoft make with companies like EA and Activision they lose close to 2 Billion dollars a year on the xbox division? Then they try to hide the losses with the profits of their android income? So with your comment saying it's "the most promising and valuable" is incorrect. Microsoft isn't really a company of creators, they through their money at creators, they take credit like a kid that pays another kid to do his/her homework. This model has been working for Microsoft for years in the software dept., but in the gaming realm. They have failed to find success because they bid on bad apples and/or buy into these 2week/1month/6month exclusive deals, the xbox division is bleeding Microsoft dry. The sooner you see this the sooner you'll realize how smart business wise it is to either sell the division or restructure the heck out of their business plan. If they don't turn this around, I doubt there will be another xbox, the Steambox may be the new console to compete.

jgrigs093809d ago

If you want to talk about a console losing money and sell it off. Playstation knocks that one out of the park. They lost 8 Billion dollars of just that part of the electronics division. Maybe they are better off departing with that division? Playstation 4 is expected to lose 60 or more dollars per console sold praying the games will make up for that. As for Xbox One predicted to break even for every console sold. shoo sooo shoo fanboy

C-H-E-F3809d ago (Edited 3809d ago )

@jgrigs
You do realize that because you "break even " in xbox one CONSOLE sales doesn't mean Microsoft is making the xbox division money (or keeping them even)? Seeing that they are taking losses for blu-ray, nfl app deal (along with other deals), exclusivity deals (gaming), amongst other things like advertisements. You need to learn to think for yourself bro. stop letting the big wigs dictate your train of thought. You're so caught up in this fanboy ish that you fail to realize that what I said was from a logical business standpoint. Also, your touch on the Playstation, I believe if the ps4 doesn't perform like it needs to that they need to make changes as well, but this TOPIC isn't about Playstation it's about Microsoft and Xbox so why are you bringing the Playstation and Sony up? Yet you call me the fanboy? haha the irony.

Boody-Bandit3809d ago (Edited 3809d ago )

jgrigs

Who is talking about the Playstation here?
+off topic

And you guys that are disagreeing with those talking about MS losing 2 Billion per year with their Xbox division are disagreeing with facts. Just because you don't want to hear it doesn't make it so.

If MS does eventually end up selling the XBOX division I hope Samsung buys it. They are Sony's biggest competitor overall and it would really drive this industry hard.

Either or we need to have no less than 2 consoles in the industry to keep the manufacturers honest. At the rate Nintendo is going I don't see the Wii U lasting a full 5 year life cycle. It makes you wonder if they will go handheld or bring out another console.

We are about to start a new generation and we are getting somewhat discouraging news from MS and Nintendo.

BitbyDeath3809d ago

@jhrigs09,
everything you said was twisted to fit your agenda.

1. 'Electronics division' is more than just playstation. Playstation is profitable.

2. PS4 is expected to lose $60 in the US.
Europe breaks even.

3. Unless the Xbone itself is only worth $250 then MS will be losing money as Kinect is said to cost the same as it.

http://www.extremetech.com/...

Investigate what you write first otherwise you too can be seen as a fanboy.

lifeisgamesok3809d ago (Edited 3809d ago )

Microsoft isn't selling at a huge loss per console anymore so they'll have a bigger gain this time from the Xbox division. They've also helped AMD with audio to go on their graphics cards

Preorders are better than the 360's they'll make a crap load off Halo alone

Halo 4 made $220,000,000 when it 1st launched

Combine these factors and they are in great shape

Sony loss 3 billion on the ps3 compared to Microsoft's 2 billion

+ Show (2) more repliesLast reply 3809d ago
Pope_Kaz_Hirai_II3809d ago

It would be great for gaming if the xbox division closed its not like we would be missing out on much.. Ms dont give a shit about the industry and i would like to see another company step into their place.

+ Show (1) more replyLast reply 3809d ago
Relientk773809d ago

They can get rid of Bing go ahead

Google is where it's at

YodaCracker3809d ago (Edited 3809d ago )

I use Bing to accumulate credits for free Xbox Live gift cards, but that's about it.

theWB273809d ago (Edited 3809d ago )

Nice article. I'd hate for Microsoft to sell off Xbox. I'm an Xbox gamer through and through...it sucked when Sega dropped out and I'm hoping the next CEO makes the right decision.

@BX81
If gamers got past their "woe is me" stance then they'd realize how much gaming has been pushed forward since Micro has been there to push Sony. The PS4 wouldn't be the system it is if this gen hadn't gone the way it has for Sony.

BX813809d ago

Yeah I think the big 3 need each other.

capjacksparrow3809d ago

I say hire him! He seems to know about business. Get rid of the non profit sections that are losing money.

theWB273809d ago (Edited 3809d ago )

That's not how business works. Case in point- Sony refusing to split and or sell off divisions that weren't performing.

@Konsoru
All businesses go through measures to make money back. Apple doesn't have debt...but do you think none of their divisions constantly lose money?

KonsoruMasuta3809d ago (Edited 3809d ago )

Sony had to go through other measures to make the money back though.

Either way, something has to go.

KonsoruMasuta3809d ago

I know all businesses have to go through measures to make money back. That is exactly why I said "something has to go".

I also know Apple's divisions lose money. Just last month they had to cut back on production orders for one of their IPhone because they had a lower than expected demand.

Bigpappy3809d ago (Edited 3809d ago )

I agree. Sony should hire him they are the ones with financial difficulties.

I don't see the board letting him run the company. M$ has never had an outsider run the company and having him do so will change the culture. I don't see the board wanting to do that.
M$ is more focused on innovation than consolidation. This guy is known for consolidating, has to record on innovation.

He is more suited for a company on the verge of bankruptcy.

giovonni3809d ago

Correct Bigpappy, I wouldn't hire this guy unless my company was filing for Bankruptcy and I needed to liquidate assets to recover. As I stated before a CEO that understand the consumer and not just a studier of numbers should be hired. Steve Jobs is a prime example. He rescued Apple from bankruptcy because Jobs knew his audience. He dressed like a consumer, talked like one, and made him self accessible to his customers.

BitbyDeath3809d ago (Edited 3809d ago )

@Bigpappy,

Stephen Elop has already been shortlisted.

http://www.reuters.com/arti...

giovonni3809d ago

so using that same logic Steve Jobs should have sold apple because it wasn't profitable when he came back? The problem with MS is their CEO's are out of tune with their customers needs. Find a CEO that looks at more than just numbers! Simply selling off things that don't make money doesn't solve anything if your CEO has no idea what the consumer wants.
Change the culture of your CEO, and things will change. Until then, MS will never evolve even if they sell off bing and xbox.

jgrigs093809d ago

Yea maybe Sony should pick him up. I mean Playstation just lost a whopping 8 billion dollars. Playstation 4 is going to lose money per console sold. Xbox One will most likely break even, if they avoid Red Ring Of Death or other issues. Sony even admitted that they expect to have the games and accessories to make up for those loses. If ANYONE needs to help it's Sony.

Joe9133809d ago

Comparing the playstation division is ass backward even though they are both gaming divisions MS xbox division is more like Sony's TV division ppl make it seem like since Sony is having money issues it is all about playstation not true Sony's TV division is what is losing all the money and Sony should sell it off but if Sony sell off playstation they would be killing themselves not the same for MS if they got rid of xbox and Bing they would be making more money you quick to call ppl fan boys but if you can't look at it like a business person then you are the fan boy this shouldn't be on a gaming site cause some gamers don't see the business end

+ Show (1) more replyLast reply 3809d ago
Show all comments (120)
280°

Xbox's Preservation Step Sets A Much-Needed Example, Especially For Nintendo

Hanzla from eXputer inquires: "If Xbox can care about preserving its games and legacy, what exactly is wrong with Nintendo, trying to kill game preservation single-handedly?"

purple1012d ago

Ahh yes the good old game preservation of saving all your games to a removable hhd on the Xbox 360, taking it round your mates house, setting up multiple tvs to
Be met with “save data corrupted, please re download”

Or how about removing 360 games
From the store
, download them now or else, and, better hope to god that save data doesn’t corrupt, or it’s lost for ever

Nice one ☝️

Zeref2d ago

It's better than what Nintendo and Playstation is doing. It might not be perfect but at least they are TRYING. Unlike the others.

DarXyde2d ago

Trying? Take off the blinders for a moment, mate.

1. A failure to preserve games is just that: a failure to preserve games. Don't try to sugarcoat it: NO ONE is doing it properly. Better than awful is nothing to write home about.

2. At the time of this comment, isn't it the case that you need an internet connection to play Xbox games even if you buy physical discs that are hardly in circulation anymore? I don't have a Series X and I can't verify, but I think that is correct. I'm fairly certain you can at least play PS5 games at version 1.0 (not much of a win really when many games require day one patches). I think Microsoft's all digital, licensing approach is by far more aggressive than anyone else's. They really try to push you to game pass where you lose your entire library by umm.... Skipping a month of payments.

I don't think anyone is doing it right whatsoever. Don't get me started on Nintendo, who goes after anyone looking to preserve their games better than they ever would with extreme litigation.

Don't be a simp for any of these companies. Get it together.

PhillyDonJawn2d ago (Edited 2d ago )

@DarX never speak on Xbox again. You lost all credibility with your internet connection comment. Smh you have 0 clue and misinformed yet speaking on something you don't no squat about.

Einhander19722d ago

What has Sony done exactly? You guys keep deflecting to Sony but I am not actually seeing any results, and ai am certain nothing that you can come up with even comes close to what Microsoft has done and what they have tried and failed to do, like tie all your disks to your account on xbone.

Microsoft removed their whole indie section when they moved to the xbone because they were going to only allow games on the service that came from a publisher, id@xbox started after xbone launched and it only exists because Sony embraced indie and Microsoft was forced to cancel their plans and reverse course.

And every single game that was part of games for windows live including disk games (I have gta 4 on disk that won't work) so hundreds of games that use that DRM no longer work unless the company themselves patched it out which of course very few did.

MrBaskerville1d 23h ago

Not trying. Tried. they killed of the backcomp program years ago. They set something up again, but sounds like it's more of an attempt to save the current library on whatever they are planning next. With luck they save everything and more, but let's see. I could see them killing off parts of the OG xbox and 360 libraries. Can't imagine that they would allow us to play Forza 5-7 in the future.

With that said, I do like what they've done and really wish they could have done more.

shinoff21831d 15h ago

Zeref

So killing off physical media is trying what exactly. Ms don't really give a fk if you think they do your kidding yourself.

Profchaos1d 14h ago

They are not trying this team is established for forward compatability the team is. It interested in preserving Xbox or 360 games.

+ Show (3) more repliesLast reply 1d 14h ago
isarai2d ago

Is that why Hellblade 2 is digital only?

Zeref2d ago

Just because it's digital only doesn't mean you can't preserve it. Just put it on an external and you have the exact same functionality of what a disc does.

MrNinosan2d ago

Guess you're trolling, but if you actually think that's how it works, I'd recommend buying some braincells.

mkis0071d 6h ago (Edited 1d 6h ago )

Volitile vs nonvolitile data. A disc will not corrupt either. A drive can be corrupted.

Einhander19722d ago

This is just a scammy PR move to distract from the fact they are going digital only and trying to push streaming and subscriptions only.

No gaming company has pushed harder to remove ownership than Microsoft.

Without discs there is no preservation, preservation can't be done by the rights holders it can only be done by the consumers, anything else is a lie.

2d ago Replies(3)
Einhander19722d ago

Anyone remember xblig which Microsoft removed their whole 360 indie section removing hundreds of games from people?

2d ago
2d ago
Zeref2d ago

Do you know you can put your games on an external and preserve them that way? There are no benefits to discs. ZERO. Idk why some of you are still obsessed with them.

DarXyde2d ago

Because games like Persona 5 exist. It's STILL V1.00. On Playstation, that's a win because 1.00 is installed on the disc—no need to download anything.

If a game does not require any updates, it's all on the disc.

Extremely low bar in the modern era, of course. It's not much of a win by any stretch.

But for now, physical media does have a purpose, at least on Playstation.

Einhander19722d ago

That is factually not how game licensing works, try plugging your hard drive into someone else xbox, It's not going to work, and it won't work if the licensing servers ever go down.

Einhander19722d ago

Anyone remember games for windows live.

I have around a dozen games, some on Steam itself that will not work because Microsoft shut off the licensing servers.

BehindTheRows2d ago (Edited 2d ago )

I do. I STILL have games (Gears of War being the big one) I cannot access because Games for Windows LIVE is total garbage and no one has held Microsoft accountable.

Zeref1d 22h ago (Edited 1d 22h ago )

You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership.

Chevalier1d 21h ago

"You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership."

Damn how many times do people got to explain your idiocy to you? You can take a copy of Persona 5 like someone used as an example and play that game on ANY console WITHOUT logging in which means I can lend the game to a friend without internet and they can play my game. Can you lend your hard drive to anyone without logging in for them to play? NOPE. That is a huge difference and if you think otherwise then sorry you're an idiot.

Tacoboto1d 23h ago

"No gaming company has pushed harder to remove ownership than Microsoft."

Ubisoft is literally erasing games people bought from their libraries... My PS1-3 discs are useless on modern hardware. Nintendo's re-published and resold almost their entire Wii U library, and the eShop is completely dead with no BC mechanism in the Switch software. Microsoft publishes everything they make today day one on Steam and Xbox/Windows. Sony only brings to PC the titles they think you might want some years later and Nintendo won't even design a functional long-lasting joystick.

You're absolutely trolling and not serious if you think Microsoft today is the worst offender.

shinoff21831d 15h ago

Yay steam

Not everyone fks with computers though. The disc is still the best way as a console player. Period.

Tacoboto1d 12h ago

How do Sony and Nintendo feel about these discs from 2001-2013?

Don't be stupid, you know Xbox is the best at this today.

+ Show (3) more repliesLast reply 1d 12h ago
Hofstaderman2d ago

Nobody wants this. Sales or the lack of it in the case of XBOX is very telling. I wonder how the adorably all digital series X will fare. Adorably dismal perhaps?

crazyCoconuts1d 23h ago

Only time will tell, but for from someone like me suspecting that Xbox is trying to gracefully exit the console market, that "forward compatibility" team is trying to get Xbox games playing on Windows PCs. I mean, it's nice that they're not planning on exiting with a "enjoy your games while the hardware still works" message, so that's nice. They still have a brand to protect via Microsoft so probably feel obligated to have a better exit strategy.

Xeofate1d 20h ago (Edited 1d 19h ago )

That is not their plan, their plan is to transfer users accounts to the cloud.

Phil Spencer himself said as much a few months back, plans could have changed but I think people are reading way too much into one statement where Phil said he would allow Epic on xbox because he wants to be able to sell xbox games directly on other platforms. Aka, instead of selling Sea of Thives through PSN he wants to have an xbox store to sell his games on PlayStation without giving PlayStation any money.

Again, it's extremely unlikely that Phil plans to put PC on xbox and licensing would prevent them from just giving out other publishers games purchased on xbox copies of thier games on PC, Microsoft does not own their games.

crazyCoconuts1d 1h ago

The thing that doesn't align with the cloud strategy is the giving up on exclusives. You'd still need strong exclusives for cloud streaming - it's still a "platform" , just with a lower upfront hardware investment. I feel like they've learned what PS learned with PSNow long ago. We're not ready to stream games and it's only gonna lose them money to try at this point

FinalFantasyFanatic1d 9h ago

I would love that, I'd buy up some of the Xbox games if they could run on PC, like the Rare Replay, Lost Odyssey and Dead or Alive Ultimate, probably a pipe dream though.

Show all comments (43)
370°

Could Xbox Soon Become The Next Dreamcast?

Microsoft's future in the video game space is murky right now, so let's break it all down.

Read Full Story >>
thegamer.com
ApocalypseShadow14d ago (Edited 14d ago )

Not anytime soon. But they're on that path.

One thing not mentioned in the article is Microsoft's money bags. If Sega had Microsoft's money, they would have still been around as a hardware manufacturer. Xbox as a platform only survives because of the money bags. They can continue making consoles for the core and port to PC.

The multiplatform strategy is only the result of arrogance and misguided leadership that blew up in their face. They thought gamers would jump on Xbox in droves if they knew that many of their favorite games would be only on Xbox. But that's not happening at all. Sales didn't increase. They decreased. Why? Because the dumb asses thought giving away these expensively made games in a cheap service would also turn the tide.

Gamers on other platforms are willing to buy quality. They don't need to be handed nearly free games in a service that aren't even finished and sometimes average in their development. Gamers buy Nintendo games. They buy Sony games. Microsoft groomed their base to not buy games. Even the quality ones. It has always been their plan to go digital. But most gamers still like single player gaming. Still like physical releases.

Microsoft's problem has always been that they don't produce high quality games at the same output as Nintendo and Sony. Actually, they should be producing quite a lot more because they're worth over 2 TRILLION. How they don't have more is ridiculous and no excuse. Buying publishers to take away from competition only backfired. Because it still takes millions of dollars to continue to make those games from the publishers they snatched. Their only choice was to crawl back to their competitors to help sustain those developers because Nintendo and Sony platforms were the ones buying games.

Am I sorry for Microsoft? Hell no! They deserved last place for putting in the least effort. They deserved the fallout for buying up the industry and didn't make a single blip on the radar against their competitors where they now need those same gamers they took away games from to support them. Part of it may have been to cash in on their competition. But the result is the slow death of their platform. They may go 3rd party. They may keep making hardware. I don't give a shit about them to worry about it. I only give a shit about the destructive nature of their industry moves that only negatively affect gamers. They could sell and drop out of the industry and I wouldn't blink. Probably laugh. But not blink. They deserve whatever comes to them. At least Sega put in the effort when it came to games. They just had poor leadership. Microsoft has poor leadership and barely makes memorable games. That's a killer combination. And not in a good way.

Cacabunga14d ago

That would be an insult to Dreamcast.. it had a crazy line up of legendary critically acclaimed games.

Crows9014d ago

I was thinking the same. Dreamcast had incredible games in such a short amount of time. It was truly exceptional.

darthv7213d ago

...and yet all those great games were not enough to sway people from the looming release of the PS2 at the time. Sony just has that kind of brand loyalty.

Cacabunga13d ago

Darth

I do not agree.. Sony had even better games thanks to an unprecedented 3rd party support..
DC had amazing lineup but 90% were arcade games..

88313d ago

@darth:
And Sony showed off "The Emotion Engine" and their real time demos that made everyone think they would miss out on REAL next gen 128bit magic if they jumped in before PS2s polygon pushing monster (and early lack of anti-aliasing with a healthy heap of shimmer + DVD playback) stepped up. PS2 was a fantastic system though with amazing games.

+ Show (1) more replyLast reply 13d ago
blacktiger14d ago

That's not true. Just because Microsoft has the money doesn't mean Microsoft can allow xbox to bleed entire Microsoft money. It doesn't work like they. Also SEC will be watching and investor won't allow it. Lot of reasons why Microsoft can not continue even if they wanted to. SEC regulations is expensive.

fr0sty14d ago (Edited 14d ago )

Exactly this... Microsoft is a publicly traded company, mostly owned by their shareholders (Approximately 59.24% of the company's stock is owned by Institutional Investors, 7.73% is owned by Insiders and 33.03% is owned by Public Companies and Individual Investors.). Their shareholders call the shots on the business decisions, and their shareholders want one thing and one thing only, for their stock price to go up. Losses do not make stock prices go up... so if the division continually posts losses on hardware, but shows profits on software and services (which has been the case with Xbox its entire lifespan, for over 20 years now), the shareholders are going to grow impatient and demand they stop making hardware and focus on the only thing that has ever made them money, software and services.

When Microsoft bought Blizzard and Activision for almost 100 billion, I knew that was the nail in the coffin for Xbox as a console... as the shareholders were going to expect a quick return on that investment, and when it didn't materialize, they were going to be out for blood... out to force Xbox to sell those games on as many consoles as possible, "and while you're at it, sell those first party exclusives that aren't selling well on other consoles as well... hell, just stop making consoles and sell games."

If there is another Xbox console generation, it will definitely be the last, but I doubt there even will be one at this point. I think the Xbox division planning on it just in case, but I don't think the project has been greenlit from Microsoft itself. The rumors that they have not yet even secured the chips needed from the chip fabrication facilities ties into this.

shinoff218314d ago

While I usually agree with you . Alot of what was said can just also be asked before any of that.

How long will the shareholders wait? It doesn't appear long at all

Babadook713d ago

I think I get your point. Like just because MS has money does not mean they are content to throw it away on a dying ecosystem. Xbox has to be profitable or “what’s the point?”

ifinitygamer14d ago

Money bags, yes, but are we ignoring that Xbox actually makes a profit on games and GamePass? Hardware is often a loss leader, and they're probably making profit 4 years into the life cycle, but games and services revenue have been very profitable while other parts of Microsoft's business is struggling. Say what you will about the quality of those games, of course, but this is kind of a reverse Dreamcast situation, where the console was dragging down the company and put it at risk of shuttering entirely. Killing that console saved the business and allowed it to continue to make games on multiple platforms. In this case, the service is very profitable, as are the games, and they're also double-dipping into Multiplatform to extend this further, while their hardware is just sort of what they believe to be the best for gamers and their own titles (whether that is the case or not...)

fr0sty14d ago (Edited 14d ago )

The issue is, they aren't selling enough hardware to make their exclusives profitable, and now that they've bought half the gaming publisher/dev industry, they have no choice but to go third party to make a profit... and that is making their shareholders take a real close look at their hardware division under the microscope... why keep making the hardware if the software is all that is making them money, and they continually, generation after generation come in dead last with hardware sales?

Look at a game like Spiderman 2... if it had been an Xbox exclusive, with the amount it cost to develop, it would have been a huge failure... simply not enough consoles out there to sell it on. They would have been lucky to break even.

ifinitygamer13d ago

@fr0sty agreed completely, which is why they're hedging by releasing other games to multiplatform, plus they have PC to make up for the difference in a lot of ways, which is why their games are not complete money pits. It brings up the question of whether or not those exclusives would drive sales of consoles, though. Let's say Spiderman 2 was an Xbox exclusive, it would certainly have pushed console sales, though who's to say how much is anyone's guess.

fr0sty13d ago

That's why you can't rely on just one exclusive, Sony has always delivered on a wide range of solid exclusives, even this generation (even if they haven't been strong on the first party exclusives, they've made up for it with third party). They don't rely on just one "system seller", they have a portfolio of them.

13d ago
JBlaze22613d ago

ApocalypseShadow To be honest Sony has more of a chance to go 3rd party because like you said Microsoft has money, Sony does not. Sony does not have games, Only games they have come from 3rd party. Sony has been losing money for years and you. Saying Microsoft has been putting the least effort just proves you have no idea what's been going on. All Sony has done is repeat and recycle, never innovating or doing something new. All Sony has is brand loyalty nothing else and it shows.

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LG_Fox_Brazil14d ago

Not sure about that. It's been two decades and I still think about Power Stone, Shenmue, Crazy Taxi, Jet Set Radio, Seaman and others, but I'm not sure I'll remember Xbox Series X/S games in a few years from now... Maybe I'll remember about the franchises that the Xbox brand spawned, but I don't believe that the Xbox Series lives up to the late Dreamcast or even to the Xbox name itself. I do have great memories about the 360 with Blue Dragon, Gears 2 and Lost Odyssey though

isarai14d ago

Nah, sega actually makes good games

Becuzisaid14d ago

No, Dreamcast was ahead of it's time and most still have very fond memories of it that had one. It also had some good games on it even in it's short lifespan. Xbox has none of these qualities.

Profchaos14d ago

I remember it coming out at the time in a really bad place they hit the market before the PS2 but it was during this transitional time when Sony was promoting the power of the PS2 and so many of the Dreamcast games were awesome but often third parties simply ported the PS1 version increased resolution and performance but rarely fully utilise the capabilities of the console.

I think in the end bad marketing done it in and like the GameCube so many people are fond of it now but at the time it was looked at in the lense of the day and it didn't stack up.

Personally I miss Sega in hardware they took risks that many companies won't

Becuzisaid14d ago

I never owned it, and got the PS2 right when it launched. But there were certain games it had that I was always jealous of that I didn't have access to - Sonic adventure, crazy taxi, power Stone, code Veronica, shenmue, skies of Arcadia. I always thought it was a really cool machine though. I've never heard a bad thing about it though from those that had it.

FinalFantasyFanatic13d ago

I only ever saw one Dreamcast, and that was one my friend owned, pity I never got to play it, I wonder what games he had for it?

It would be nice if some of those games got ported to modern systems.

Profchaos14d ago

Oh man sonic adventure on the Dreamcast made me so jealous as a huge sonic fan on the mega drive who also moved to PlayStation 2 I never got the chance to play it back in the day either. The Dreamcast in Australia where I am was always relegated to the smallest corner of EB Games it was kind of a strong first indicator that things were not going well at the time.

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Microsoft Rewards app on Xbox and weekly streaks to be killed off soon

Microsoft has announced the Microsoft Rewards app on Xbox will be discontinued in April and has confirmed that weekly streaks will also be coming to an end.

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