GameCentral talks to the executive producer of the new Call Of Duty about sequels, 3D multiplayer, and why the PS4 version of Ghosts looks the best…
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
An excellent interview. David Jenkins from Metro deserves a lot of respect for this.
So many writers on video game websites and magazines think it is their job to sit on the fence and never ask difficult questions because they fear a developer or publisher will stop further access. But Jenkins asked Mark Rubin some tough questions about performance whilst always maintaining a professional and friendly tone. He asked questions that real gamers want to know the truth about including why is there a disparity with the next-gen versions of Call of Duty Ghosts?
Rubin avoided answering but he did give away some significant information, that Infinity Ward and Activision are under strict Non-disclosure agreements that prevent them from talking about the performance difference. This reveals a new shady side of the industry where console manufacturer/s use contracts to stop gamers knowing pertinent information which is relevant for making an informed purchasing decision.
No-doubt both the Xbox One and PlayStation 4 will have some fantastic games but many consumers want to know facts about the hardware and this won't happened if video game 'personalities' reverse their previous opinions and start claiming that specifications are not important - they are important, gamers do want better that's why there are new console cycles every 5 or 6 years. If there wasn't we would still be playing Pong and Space Invaders. Of course beautiful graphics make a game, nobody is saying that. But we want to know that there are real improvements in the next generation.
For many video game websites and magazines they walk a delicate tightrope of sharing news with the public and keeping publishers happy with their editorial stance but if they don't speak up the real issues then there will be no facts in the industry just spin. I hope journalist can learn from this and represent gamers by asking the questions that need to be asked.
pretty easy to read between the lines on this one IMO
Popcorn at the ready.
"GC: So the obvious assumption from all this is that the PlayStation 4 is definitely more powerful than the Xbox One, is that true?
MR: [acting very embarrassed] I can’t answer that.
GC: You can’t answer it on a technical level or because you’re being diplomatic?
MR: Can’t answer that.
GC: You can’t say whether you’re avoiding the question for diplomatic reasons?
MR: [embarrassed] I just can’t say anything…"
Wow... Its not like the consumers need to know this or anything...
Kudo's to David Jenkins for actually being a journalist instead of being affraid he will lose his freebies and swagbags. Something other "journalists" dont dare and who only ask soft ball questions. Game "journalist" are more PR mouth pieces then they are Journalist.
Offtopic
Cal Robbins from Godisageek.com cant talk about the embargo of Xbone cod because there is a embargo on the embargo. Microsoft really wants to keep this underwraps for as long as possible.
Sneaky sneaky.
Nexus 7 2013