PS4 'Perfect Day' Commercial is the Perfect Ad for the Console

Hardcore Gamer: Professionally shot, clever and quirky, "Perfect Day" is an attention grabbing commercial that sets an exciting tone for the impending PS4 launch.

[GalacticEmpire]

Perfect Day

Perfect Ad

______ Console

Fill in the blank (this should be amusing)

[badboy776]

My Alarm Clock Music for November 15.

http://www.youtube.com/watc...

[xHeavYx]

I was thinking about this
http://www.youtube.com/watc...

[blackbeld]

Nice ad.

PS4 starting the BOMB!

[MWong]

Does anybody know what that first sequence was? Was it Elder Scrolls Online? Amazing commercial, glad Sony is back to good advertising. I hope Kevin Butler will comeback.

I remember the PS3 B3YOND campaign advertising, with the rubix cube & demon doll baby.

[Blaze929]

I don't get it. Microsoft was slammed hard for not showing any games and gameplay their first NFL commercial yet Sony is doing the exact same thing and it's being praised as the greatest advertisement, *Kanye Voice*, of all time!?

smh lets be real here people, that commercial made no sense and I'm SURE the majority of NFL viewers will connect 1:1 with it as far as selling a PS4 goes and the nice sing along tune about nothing.

That commercial will most definitely make them want to buy a PS4. Because when I watched that, i thought, "damn, i want a PS4" Ffs they didn't even SHOW a playstation! Not even a controller.

From that, the average consumer is just supposed to see PS4 and a light bulb goes off in there head about what its all about?

no. But hey, that's just my opinion.

EDIT:

@BigShotSmoov007 "and makes anyone who is getting a PS4 at launch super excited to get one"

bam you just said it yourself: "anyone who is getting a ps4 at launch."

So this ad is just for anyone who is getting a ps4 at launch? Okay, in that sense sure - great ad...i guess.

@FlameHawk

"How is watching football related to gaming?"

This commercial will air during an NFL game...that's how? So you're marketing this for the first time on television, to a bunch of NFL fans. And they're all just supposed to know what games these actors are imitating and go "SWEET, i WANT A PS4!"? I dont think so

With that I go back to @BigShotSmoov007, so what exactly was this ad "very effective" at doing? I am LEGITIMATELY trying to figure out - I'm not trolling or nothing. I'm dead ass confused.

[BigShotSmoov007]

I'm getting a X1 at launch and getting the PS4 next year. I'm not too impressed with the launch lineup of the PS4 which is why I'm putting off getting one until next year but come on, that was a great ad. You don't get it? Really? It's clearly showing and making fun of it's exclusive launch titles. I thought it was funny and very effective and makes anyone who is getting a PS4 at launch super excited to get one. Don't be blind like alot of these sony fanboys on here and walk around with blinders and hate. Give credit where credit is due, that was a great ad for Sony and the PS4.

[FlameHawk]

Are you serious? How is watching football related to gaming?
You are just making up things like saying they were slammed for not showing gameplay but they were slammed for the ad not being related to gaming at all.
If you think the Perfect day commercial is not gaming related, LOL your definition of gaming is a joke.

[OrangePowerz]

Well it was still about their games. You had Elder Scrolls Online, DriveClub and Killzone. Compare that to this commercial and tell me there are on the same level. http://www.youtube.com/watc...

[Tooly]

@Blaze They where acting games out in this commercial Wtf are you talking about

[XabiDaChosenOne]

What is so difficult to understand? Microsofts commercial had nothing to do with gaming at all. This did, plain and simple. Stop looking for things to cry about.

[Mad Aizen]

The defense of the indefensible is so painful to watch, but the tears are oh so tasty.

[AridSpider]

@OrangePowerz "Compare that to this commercial and tell me there are on the same level."

Hmm lets see:

Both are commercials for the first time on TV and during a NFL game.

Xbox One's commercial was about, and is in fact titled, NFL on Xbox One. This commercial, during a NFL segment with NFL football fans watching, showcases how the Xbox One and NFL work 1:1 delivering an amazing experience for NFL fans to enjoy on Xbox One. Buy an Xbox One off that.

PS4's commercial, I'm sorry, musical, is about three games who if I was not informed, would not know what games they were. They are singing about the best day ever and a whole bunch of weird stuff is going on besides driving - nothing weird about racing in a car. During a NFL game. Aaaaand that's pretty much it. Buy a PS4 off that.

So @OrangePowerz you're right - they aren't on the same level. 'One' is very effective and the other is well, something else.

@Tooly what games? How is anyone who watches that supposed to know what games were featured in that musical? Besides the obvious Killzone (which aint that obvious to average consumers), the other two is a give or take.

You all need to get off your high horse.

[BigShotSmoov007]

What was this ad trying to do? I'll tell you, it lets people know that the next playstation, which alot of people that aren't even true gamers like us know that the new playstation is coming 11-15-13. It was a funny ad that wasn't too serious towards itself which will appeal to the casual as well as highlighting to real gamers that know's about the games, these are the games that's coming out and you can look forward too at launch, Killzone driveclub elder scrolls online. So it's trying to appeal to two seperate parties in one ad.

[fattyuk]

GO AWAY XBOTS PLEASE.

That ad:

Made me smile

Made me laugh

Made me think about gaming

Made me think "f**k yeah" for playstation

and I look forward to alot more gamer orientated playstation ads as we have been blessed by many good ones in the past (and a few clangers lol) kev butler FTW!

[ProA007]

@BigShotSmoov007 "these are the games that's coming out and you can look forward too at launch, Killzone driveclub elder scrolls online."

That's what you got from the musical? How is ANYONE supposed to get that from that musical? How is anyone supposed to know what games they were? Two men racing and singing - no clue what that game is or about. Some weird fight and custumes...no clue what that game is. People have orange eyes? What game is that!?

That was a terrible commercial and we all know it. If this was airing on G4TV or something, sure. Not the NFL

[BigShotSmoov007]

ProA....If you didn't realize from looking at that commercial that they are refering to Killzone, Elder Scrolls and Driveclub then your not a hardcore gamer and they ad shows that your in the casual market. I knew right off the bat from watching it the first time that it was referring to those games.

[UnHoly_One]

Well said.

Terrible commercial that has zero chance to sell a console to anyone that wasn't already going to buy it anyway.

[Th4Freak]

First of all, I bet most of the people who watched the commercial recognized Elder Scrolls.

Besides you must be extremely retarded if you didn't get the message, they didn't show the console or the controller because everybody know how it looks, it doesn't matter if they're gamers or not they know because it was showcased on every media channel.

And the point of the commercial wasn't show PS4 games either, in such case they would have show in-game footage.

Now, for those XBots who didn't get the message is: "Have a perfect day playing on a PS4".

[Omegasyde]

The Ads purpose was to show two "bro's" competing against each other.

Speaking of "bro's" - It seems like there is alot of hipsters complaining.

Bro's hate hipsters and hipsters hate bro's.

Could Sony fan's be bro's and Xbox1 fans be hipsters??

IS Blaze a hipster because he dislikes a popular Ad because it's cool?

[malokevi]

Wow, blaze, settle down. What do you mean "no games". The whole commercial was based around games... sort of a live-action representation.

I thought the commercial was awesome. Never seen people so happy to be nearly killed by flying machine-gun robots. Really no need to bring XB1 into this thread... makes you seem kind of like a deranged fanboy.

Two different commercials, two completely different target audiences. End of story.

[iamnsuperman]

The fact you completely missed the gaming link is beyond me. As you bring it up I will say it. The Xbox One advert was purely about its "watercooler" feature with a party being centred around the NFL game (it was shown after). It wasn't about gaming it was about its NFL connections. This advert reminds me (in a more uplifting way) of the infamous Second life PS2 advert. This time is just two people acting out games. You can criticise it effectiveness but to say it isn't gaming related it just nonsense. It has two people acting out what you do in games

[RadioActiveTwinky]

Blaze I totally understand what you are saying. My initial thought was, "would of been nice if they showed gameplay at least. "

Then you made me realize. If people dont know who the actors are portraying what makes us think they will know the actual game character/s.
The actors in reality are portraying gamers them selfs. With what kind of games they will be able to play.
Three things stood out. Medieval/rpg violence, Racing, and Guns!!! Guns being the big one.
What casual gamer doesnt love Guns and Violence.

[scott182]

over analyze much? The commercials sole purpose is to grab the audiences attention and to get them to look into the PS4.

I am getting one because the X1's games don't impress me, the PS4's do, bottom line. The commercial isn't for people who already know, it's for people who don't really know about it and to get their attention. It's badass imo.

[ShinMaster]

Dude, quit acting so jelly.
All it takes is for that person to know what a PlayStation 4 is.

I didn't even know Xbox had an NFL commercial nor have I heard of anyone slamming it.

[rainslacker]

Apparently you didn't know that football watchers enjoy quirky amusing commercials. You should tune into the super bowl some year. There's a lot of talk about who will have the funniest, quirkiest commercial. Budweiser tries to outdo itself every year. Some even have guys singing while doing manly stuff.

The commercial said PS4 and a release date, and showed images of the types of games you'd play. Everyone knows what PS4 means...it means a new PlayStation is coming, regardless of if you pay attention to this stuff or not.

[NumOnePS3FanBoy]

Not sure if serious or stupid. These things are called LIVE action commercials. look it up

[s8anicslayer]

lol...the title sounds like a One Direction song. Sing the title to the tune of the "The best song ever" and you'll understand.

[MrDead]

Wash your mouth out, this is Lou Reed.

Kids these days, you don't deserve ears all you care about is your Biebers and your twerking.

[Pain]

Good one Sony!

[DeanSanchez]

I don't think most people get the point of this commercial.

This is a perfect sony ad because it shows the variety of experiences you'll get to surround yourself with. It's true, the uninformed will not know what specific games are being showed, but it doesn't matter.

The viewer will see the types of games and experiences they'll feel if they buy a ps3.

And it's a musical because why the hell not? Haha

[True_Samurai]

Xbox One?

[-Foxtrot]

It was a pretty good advert but I wish they included more games.

I don't see why they included Skyrim (it looks like Skyrim anyway with weirdly enough the Imperial City in the background from Oblivion, not to mention it's not an online game).

[Eldyraen]

As myself and some others have deduced its probably referencing ESO. They showed Alduin though in the first ad and clearly that is the Imperial City now.

They must be working on a heavy push as still not sure when ESO come out.

[OrangePowerz]

Most likely Elder Scrolls Online.

[iceman06]

Well, this IS the first one. My hope is that each one shows something different. Maybe evolve into more than just the 2 friends to add that social atmosphere to it. At any rate, I still enjoyed it and thought it was pretty refreshing and a good complement to the Taco Bell ad.

[kazuma999]

I have watched this over 100 times now -_- wtf why cant i stop watching D: Love u SONY.

[MidnytRain]

I'm diggin those strings in the music man...
Especially at the end. Someone needs to rip that for a beat or something.

[Mr_Luke]

It's great! Finally the good PS ads are back!

[OrangePowerz]

Nothing beats http://youtu.be/fj96XYhwTFI

[Eldyraen]

I sort of miss the early PS3 commercials which made little to no sense and were clearly made by "artsy" directors.

I had forgot about the baby doll until someone linked it recently.

[iistuii]

Gameplay ??

[TheOneEyedHound]

This just makes me proud to be a gamer. I'm looking forward to gaming so much.

Edit:
To the TES talkers. TESO will have every place in The TES universe, Morrowind,Shivering Isle,Skyrim,Valenwood all of them.

[corvusmd]

So let me get this straight...a few months ago XB1 releases a commercial (that isn't a retarded musical) that is a joint venture with NFL showing off the abilities of the console and exclusivity features with NFL...everyone (well ps fanboys at least) throw a fit saying that since there is no gameplay XB1 is done and doesn't care about gamers....yet months closer to launch with games even more refined and finished...PS4 releases a musical commercial (that my grandma would even call old and pathetic) with no gameplay and it's herald as the perfect ad...well at least there is no blind bias here.

[OrangePowerz]

The problem was more about making a Wii commercial without acknowledging at all that the thing plays games. You know the same thing that happened when they announced the console going on about TV and Sports. It`s like they didn`t learn anything at all form that here http://youtu.be/KbWgUO-Rqcw

The people they marketed the console to with the ad are not the people that will buy an Xbone or any other next gen console in the next 6-10 months. But MS insists that they need to market to them and again waste money on stuff like that. Just like they wasted money on making it a fake TV box first and a games console second.

While the PS4 ad didn`t show gameplay it was still about the games. I doubt that casual or non gamers will know what games it is about but the core knows what games they talk about.

[ProA007]

"The people they marketed the console to with the ad are not the people that will buy an Xbone or any other next gen console in the next 6-10 months."

huh o_O? I watch football and I'm buying an Xbox One next MONTH. -__-

"While the PS4 ad didn`t show gameplay"

Stop right there bro, because when that NFL commercial came out that's all that seemed to matter.

"I doubt that casual or non gamers will know what games it is about"

and thats an effective commercial?

"but the core knows what games they talk about."

so they made this commercial for the core? People who will already BUY a PS4 hands down?

[WeAreLegion]

I hate to admit it, but BroA007 is right.

Microsoft knew who they were targeting with that commercial and they hit the nail on the dimwitted head.

[XabiDaChosenOne]

Million dollar question here, one is games realted (something that an ad for a gaming console should be) and the other ad was not. Can you take off the MS blunders to correctly answer whys one of these things is not like the other?

[Kujii]

You've confused me by using the word "one" lol.

[AceBlazer13]

Are jetpacks making a return in shadowfall? That would be cool

Cool commercial,wish it was longer.

[RogueStatus28]

So basically live action with two vanilla fruits badly singing a cheesy song. It's like they're trying to make the commercial seem comedic but epic but it just seems lame and over dramatic for it's own purpose.

This didn't sell my on the PS4, like at all. Show me what the system can do, them using the share button which leads into Killzone gameplay, something.

Was this a musical you get to watch on the console? Was it a singing simulator in which you sing during various video game scenes?

[Monkeycan8]

You must not have been around for the PS1.

The way Sony is going about the PS4 is bringing back so much nostalgia from the PS1 and PS2 days where Sony was king of gaming, I'm glad to see them going back to their roots and not be as arrogant as they were with the PS3 in 06-07.

Can't wait for the Playstation 4. :)

[ProA007]

no, we're around for the PS4. Not to look back in time and enjoy nostalgia.

[Monkeycan8]

It isn't about just enjoying the nostalgia it is the way Sony is handling them selves now. Not being to serious not trying to be super edgy.

The feeling of nostalgia is giving me hope of having an amazing generation coming up.

[WickedLester]

Well, Sony certainly has come a long way since their "Crying Babies" days of advertising. I admit, I would have liked to have seen some actual real gaming footage but the commerical is quite charming.

[OrangePowerz]

Because I`m out of bubbles now I will answer all you questions right here.

Arid and ProA

Yes it was a commercial about NFL during the NFL to sell NON or CASUAL gamers, who never ever buy consoles on launch, a 500 bucks device that let`s them do the same they already do now. Watch NFL. Those people don`t buy next gen consoles for the next 6-10 months, by that time the NFL season is over and they will have forgotten about the commercial. Guess what there are core gamers, like myself (Go Broncos), who watch NFL.

This is the same useless advertising they did during the reveal of the console. They went on and on about stuff that gamers don`t care about at a console reveal because they want to get the same market that Nintendo got with the Wii. But they forget that that market doesn`t pay 500 bucks for a new console on launch, they forgot that they bought the Wii because it was cheap and easy to use.

Does it make sense to have a commercial about NFL during an NFL game? Yes it does. If your console is already released and cheap to buy. You don`t go after the non gamer and casual gamer crowed on release when your console is more expensive than the 2 other ones from the competition. The target audience has the attention span of an Ant and consoles will be sold out till the end of the year. They will not want to buy one any time soon and by the time they are back in stock they won`t remember anything of that commercial.

Also core gamer doesn`t equal people that buy automatically a PS4. There are people that might not buy a next gen console at launch or are still on the fence. If you didn`t get that it was DriveClub and Killzone than you never ever had any intentions to buy a PS4 in the first place because otherwise you would be familiar enough with those games that you would have known it`s those games.

[SmokingMonkey]

Great ad, loved that song in 'Trainspotting'

It was a PS4 ad, not for the games themselves, so why would you care for gameplay?

Also, the PS4 can do a lot of things, so to try and make a features commercial, would be a waste.

This ad was perfect, Nov 15th..such a perfect day, Sony you just keep me hangin' on.

[creeping judas]

The song is supposedly about Lou's addiction to heroin? Hence why it was included in the movie Trainspotting.

[BABY-JEDI]

Now it seems Lou Reed is addicted to PS4 LoL

[creeping judas]

There definitely are worse things to be addicted to!!

[GirlOnFire]

I want this commercial day 1 on my video list on PS4! ^~^

[FlunkinMonkey]

Haha wow.. Any buffoon trying to say Xbots don't come in and trounce on PS4 articles *cough* ALLWRONG *cough*, just look above. Hilarious.

This advert burns any of the MS's adverts by a MILE. Anyone who says the content of this advert isn't related to gaming (in retaliation for critics on MS's adverts) has got about as much sense as a lobotomised chimp.

You are clutching so hard onto your MicroStraws, they are becoming a part of you.

[Who]

I didn't care much for the song.

I would've liked a 'countdown' sort of commercial with a heartbeat sound effect getting faster and faster with quick flashes of gameplay(or actors depicting gameplay) from their launch lineup.

That would get me much more hyped.

[Lboogieskells]

Cool idea, but I like the westside story approach much better.
The type of advertisment you proposed would more than likely be forgotten the very next day.

[WarThunder]

Cool commercial!

[strickers]

I hear XB fanboys complaints of PS4 fanboys in XB1 articles but I've started seeing more actual trolls in PS4 articles now.

[TechMech2]

Good. Playstation fanboys need to learn how annoying they are

[BABY-JEDI]

Excellent commercial. However, I would like to see some crying babies just for memory sake
;..)

[S2Killinit]

awesomeness

[LoveSpuds]

Tremendous advert, almost as good as the 'Greatness Awaits' advert - http://www.youtube.com/watc...

As others have said I have a real soft spot for the 'Micheal' advert too.

The advert is eye catching and clever, some of the most successful adverts have not shown the products as such. Check out these, they made a huge splash here in the UK

http://www.youtube.com/watc...

http://www.youtube.com/watc...

Also, this COD: Ghosts advert started airing here tonight, very funny and shows no gameplay - perhaps Sony's advertising style is catching on?

http://www.mirror.co.uk/new...

[sprinterboy]

Ok advert imo, prefer to see gameplay rather than video but does come across well with diff game experiences, coming from a Sony fan (not fanboy)

[hemmo1986]

Does anyone know if this will be playing in Australia. We really need some ps4 advertising. I noticed xbone was dominant at Bathurst this year (aus biggest motor racing day).

[Kujii]

Really great ad. And the article done a good job of explaining why (if any of you bothered to read it).

Watch the commercial again and tell me you dont know exactly how that guy feels just before ramming his friend off the road (while playing a multiplayer racing game).

Its the moments that make you smile as a gamer.

Well done Sony.

[Goku781]

I liked it. It was about games and the fun things about being competitive.