With the upcoming Battlefield 4 vs Call of Duty Showdown (EA vs Activision)the stakes are high and both giants have gone all out. However even with Odds stacked in their favor the biggest problem that EA faces right now is Bad Press after the BF3 Review Fiasco.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Ah lol..... the BF3 reviews xD
Meh, I'm sick of military shooters as it is. Both of these games will continue to be milked into oblivion.
Why people feel the need to compare these two games is beyond me!
Battlefield....Think then Shoot
COD............Shoot then Think
I'm getting both.
this article is STUPID.. why the hell would you bring up something from 2 years ago when talking about a game that's coming out now. if the game is good, then its good.. but bring up something that happened 2 years ago and say that it will something to do with the results of BF4 is plain idiotic.. this dumb-ass author is clearly fishing for some reason for the greatness that is BF4 to do bad... the fact that this is 2 yrs later and 60FPS and 64 man servers will do well for the Battlefield franchise.