120°

AMD Hawaii GPU to undercut Nvidia's GTX 780

If all the rumours surrounding AMD’s new line of graphics cards are to be believed, this Q4 is going to be a bloodbath in the graphics card sector.

mewhy323906d ago

AMD is on a role now. I mean they're suddenly getting millions upon millions of chips out the door with the PS4 and xbone abeit less power gpu for xbone. Now they're bustin' up nVidia. Run with it!!!!!

bicfitness3905d ago

Price has never been the issue with AMD. Their driver-support - or lack therof - is. I waited 6 months for my last AMD driver CF 7990, before just swapping for Nvidia cards. Doesn't matter how cheap your product is if it doesn't have any software support.

Perhaps a greater marketshare and console foothold will smarten them up a bit. I'm not a brand loyalist - consoles, PC parts or otherwise - so if they could straighten themselves out, I'd build my next rig with AMD GPUs for sure.

infamous-butcher3905d ago

why buy a dual gpu, when you know that there are issues with the drivers for them?

bicfitness3905d ago

For enthusiast level performance obviously. Why would you even ask that?

jeffgoldwin3905d ago

@mewhy32

I dunno if you've never watched pc hardware before, but its a very normal cycle and has been for over a decade+ where they leap frog each other back and forth.

Up next in the news, NVidia releases new gpu faster than blah, blah, blah.

steve30x3906d ago

If they can match the GTX780 but at a reasonable price then I will go back to AMD / ATI. I havent owned an AMD GPU since I owned the miserable HD4870 for a month. That thing was aweful

awi59513905d ago

MY 4870 was awesome i dont know what you are talking about. I had that card for like 4 years and it played all games on max. You must have bought a cheap one that ran too hot because those cards had high temps. I had that card untill BF3 came out at that point i was rocking 3 of them in my pc and it still ran BF3 at 30 fps on ultra. I upgraded just for direct x 11 effects.

sinjonezp3905d ago

As much as I praise amd for their price/performance solutions, there driver updates hold me back from switching from nvidia. If they were to update as well as nvidia they could take the market share swiftly.

Codeman4203905d ago

Agreed, the drivers for Nvidia cards are so much better than ATI's, thats the main reason i got rid of two 5970's and went to one 660ti.

jeffgoldwin3905d ago

Nvidia cards run cooler too.

GentlemenRUs3905d ago

As long as its cheaper then GeForce, I'll start leaning towards AMD again.

hollabox3905d ago

Is it me or are graphics too damn expensive? Bring back the days when top of the line graphics cards cost $300 rather than $600 plus. My personal limit for graphics cards is $400, never paid more than that, don't see the value in return with anything higher.

papashango3905d ago

$400 will buy you a 7970...

that's high end bro.

hollabox3905d ago

Sorry my card is still high end, using Nvidia GTX 670 overclocked to 1300 boost clock. I'm looking to go back to AMD after having so many driver issues with Nvidia after all my friends claimed they got their crap together. But like I said paying $600 for one of the newest high end video cards I don't see the return on investment since I upgrade about every 18 months.

papashango3905d ago

I actually own this sapphire 7970. got it for $400

I've yet to come across a driver issue. Probably the most solid GPU i've purchased.

I've owned

x1800xt
HD 3870
HD 4970
HD 5870
HD 6970
HD 7970

Only issue I had was with my 3870. I would freeze ingame often and had to hard boot my pc. This was back in 05ish. AMD drivers have been good to me since.

hollabox3905d ago (Edited 3905d ago )

I hated my ATi 3870 as well, no issues regarding crashes but it was so slow in DX10 games, DX9 it performed decent. I have owned the following graphics cards listed below, some I upgraded because of slow performance and missing features, some died, others either ran too hot or too loud with no or limited aftermarket cooling.

AMD/ATI
ATI 9000 Pro
ATI 9700 Non Pro
ATI AIW800
ATI X1800 XT
ATI 3870
ATI 4870
AMD 6970

Nvidia
Riva TNT 2
Geforce 2 MX
Geforce 3 TI
Geforce TI4400
Geforce 6800 GT
Geforce GTX 460
Geforce GTX 670

Voodoo 3

Out of all of my graphics cards I probably like the ATI 4870 the most. Great framerates, ran cool at 54C gaming, and not too expensive. In fact this card is still being used in a relative computer. AMD 9700 was my 2nd best or atleast compared to my failed TI4400. Third best is probably my GTX 670. When its not having random driver crashes, crash to desktop driver failed to respond its still pretty damn fast.

Worst cards Geforce GTX 6800 GT from Gigabyte. It was fast but this card only lasted 6 months before it died, thats pretty bad for a $400 graphics card that only lasted half a year. 2nd worst Geforce TI 4400, died on me in 8 months, shoddy performance with anisotropic filtering enabled. Third worst is probably my Voodoo 3 GC. This card lacked features, 256X256 max textures resolution, couldn't do true 32 bit color even though GLIDE was pretty good at faking it.

papashango3904d ago

A fellow voodoo owner and a 3870 owner.

I got hooked on PC gaming on the voodoo 2. I've gone through my fair share of nvidia cards but none as special as that voodoo.

Its rare to meet other 3870 owners. considering the reign of the 8800 series

Good times

+ Show (2) more repliesLast reply 3904d ago
awi59513903d ago

Nividia and ATI both suck i remember the days when you could crossfire and SLI 3 or 4 cheap cards and kick the highend cards asses. Well NIvida and ATI teamed up to put a stop to that crap so now cards only have one sli or crossfire link. Thats a bunch of bull crap we should have to option to link more than 2 cards. ATI and nivida are full of crap for that it was a total dick move they both agreed on.

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100°

Make your next GPU upgrade AMD as these latest-gen Radeon cards receive a special promotion

AMD has long been the best value option if you're looking for a new GPU. Now even their latest Radeon RX 7000 series is getting cheaper.

Father__Merrin1d 5h ago

Best for the money is the Arc cards

just_looken1d 4h ago

In the past yes but last gen amd has gotten cheaper and there new cards are on the horizon making 6k even cheaper.

The arc cards are no longer made by intel but asus/asrock has some the next line battlemage is coming out prices tbd.

Do to the longer software development its always best to go amd over intel if its not to much more money even though intel is a strong gpu i own 2/4 card versions.

330°

Nvidia DLSS 3.7 drives a further nail in the coffin of native performance

Nvidia DLSS 3.7 is the latest update to the long-running AI upscaling technology, and it further shows native performance doesn't matter.

DustMan11d ago

I think hardware development is at a point where they need to figure out how to draw less power, These beefy high end cards eat wattage, and I'm curious if using DLSS & AI in general will lower the power draw. It would seem like the days of just adding more VRAM & horsepower is over. Law of diminishing returns. Pretty soon DLSS/FSR will be incorporated into everything, and eventually the tech will be good enough to hardly notice a difference if at all. AI is the future and it would be foolish to turn around and not incorporate it at all. Reliance on AI is only going to pick up more & more.

Tapani10d ago (Edited 10d ago )

DLSS certainly lowers power consumption. Also, the numbers such as the 4090 at 450W does not tell you everything, most of the time the GPU stays between 200-350W in gameplay, which is not too different from the highest end GPU of 10 years ago. Plus, today you can undervolt + OC GPUs by a good margin to keep stock performance while utilizing 80% of the power limit.

You can make the 4090 extremely power efficient and keep 90% of its performance at 320W.

However, in today's world the chip manufacturing is limited by physics and we will have power increases in the next 5-10 years at the very least to keep the technology moving forward at a pace that satisfies both businesses and consumers.

Maybe in 10 years we have new tech coming to the markets which we are yet to invent or perhaps we can solve existing technologies problems with manufacturing or cost of production.

On the other hand, if we were to solve the energy problem on earth by utilizing fusion and solar etc. it would not matter how much these chips require. That being said, in the next 30-40 years that is a pipedream.

MrBaskerville10d ago

I don't think fusion is the way forward. It will mosy likely be too late when it's finally ready, meaning it will probably never be ready. Something else might arrive before though and then it becomes viable.

Firebird36010d ago

We need to stop the smear campaign on nuclear energy.
We could power everything forever if we wanted too.

Tacoboto11d ago

PS4 Pro had dedicated hardware in it for supporting checkerboard rendering that was used significantly in PS4 first party titles, so you don't need to look to PC or even modern PC gaming. The first RTX cards released nearly 6 years ago, so how many nails does this coffin need?

InUrFoxHole11d ago

Well... its a coffin man. So atleast 4?

Tacoboto11d ago

PSSR in the fall can assume that role.

anast10d ago

and those nails need to be replaced annually

Einhander197211d ago

I'm not sure what the point you're trying to make is, but PS4 Pro was before DLSS and FSR, and it still provides one of the highest performance uplifts while maintaining good image quality.

DLSS is it's own thing but checkerboarding om PS5 still is a rival to the likes of FSR2.

Tacoboto11d ago

Um. That is my point. That there have been so many nails in this "native performance" coffin and they've been getting hammered in for years, even on PS4 Pro before DLSS was even a thing.

RaidenBlack10d ago

Don't know what's OP's point is either but ... checkerboard rendering was good enough for its time but in terms of image quality its wayy behind what's DLSS 3 or FSR 3 is currently offering.
The main point of the article and what OP missed here is that DLSS 3.7 is soo good that its nearly undisguisable from native rendering and basically throws the "its still blurry and inferior to native rendering" debacle, (that's been going around in PC community since 2019), right out of the window.

Einhander197210d ago

RaidenBlack

DLSS is as i said a different thing from FSR and checkerboard.

But you're talking about FSR 3 which probably is better than checkerboard, but FSR 3 has only started to get games this year, so checkerboard which was the first hardware upscaling solution was and is still one of the best upscaling solutions.

Give credit where credit is due, PlayStation was first and they got it right from the get go, and PSSR will almost certainly be better than it will be given credit for, heck digital foundry is already spreading misinformation about the Pro.

Rhythmattic10d ago

Tacoboto
Yes... Its amazing how many talekd about KZ2 deferred rendering, pointing out the explosions were lower res than the frame itself..
And of course, Then the idea of checkerboard rendering, not being native....
For sure, maybe this tech makes it minimal while pixel counting, but alas, seems performance and close enough , and not native now matters.....
I want to see it run native without DLSS.. why not?

RonsonPL11d ago

Almost deaf person:
- lightweight portable 5$, speakers of 0,5cm diameter are the final nail in coffin of Hi-Fi audio!

Some people in 2010:
- smartphones are the final nain in the console gaming's coffin!

This is just the same.
AI upscalling is complete dogshit in terms of motion quality. The fact that someone is not aware of it (look at the deaf guy example) doesn't mean the flaws are not there. They are. And all it takes to see them, is to use a display that handles motion well, so either gets true 500fps at 500Hz LCD TN or OLED (or faster tech) or uses low persistence mode (check blurbusters.com if you don't know what it means) also known as Black Frame Insertion or backlight strobing.

Also, image ruined by any type of TAA is just as "native image" as chineese 0,5$ screwdriver is "high quality, heavy duty, for professional use". It's nowhere near it. But if you're an ignorant "journalist", you will publish crap like this article, just to flow with the current.

There's no coffin to native res quality and there never will be. Eventually, we'll have enough performance in rasterization to drive 500fps, which will be a game changer for motion quality while also adding other benefit - lower latency.
And at 500fps, the amount of time required for upscalling makes it completely useless.
This crap is only usable for cinematic stuff, like cutscenes and such. Not for gaming. Beware of ignorants on the internet. The TAA is not "native" and the shitty look of the modern games when you disable any TAA, is not "native" either as it's ruined by the developer's design choice - you can cheat by rendering every 4th pixel when you plan to put a smeary TAA pass on it later on. When you disable it, you will see a ruined image, horrible pixellation and other visual "glitches" but it is NOT what native would've looked like if you'd like to honestly compare the two.

Stay informed.

RaidenBlack10d ago

Main point of the article is how far DLSS has come with v3.7 since 2018. If this is what we're getting already, then imagine what we'll get within next ~3 years. Yes parity will obviously be there compared to the then native rendering tech but it'll slowly narrow down to the point it'll be indistinguishable.
Something similar is like the genAI Sora ... AI generative videos were turd back when they were introduced (the infamous Will Smith eating video) ... but now look at Sora, generating videos that just looks like real life.

10d ago
Yui_Suzumiya10d ago

How much VRAM is standard today? My laptop has a 1080p QLED display but only an Intel Iris Xe with 128MB of VRAM. I currently do all my gaming on it but certain titles do suffer because of it. I plan on getting a Steam Deck OLED soon to play the newer and more demanding titles.

purple10110d ago

Maybe better to get a budget gaming laptop and link a dualsense to it

= Portable console with far better graphics than a steam deck! + bigger screen and able to use it for work / etc

170°

Why I'm worried about the Nvidia RTX 50 series

Aleksha writes: "Nvidia has established itself as a dominant force in the world of AI, but I can't shake the worry of what this means for the RTX 50 series."

Tal16914d ago

Echo sentiment here - I think the way GPUs are going, gaming could be secondary to deep learning. Wonder if the 40 series was the last true generation of GPUs?

Number1TailzFan14d ago

No.. Jensen believes GPUs should stay expensive. Those wanting a top end GPU will have to splash out for it, or play at just 1080p and 60fps or something if you can only afford a low end option.

On the other hand if you don't care about RT or AI performance then there's always AMD that are doing ok at the mid range.

Christopher13d ago

***or play at just 1080p and 60fps or something***

My over 2-year-old laptop GPU still runs fine. I think this is more a reason why GPUs are going to other things in priority, because the market reach for new users is shrinking as more PC gamers focus less on replacing older and still working parts that run RT/AI fine enough as it is. Not to say there aren't people who still do it, but I think the market is shrinking for having the latest and greatest like it has been the past two decades. Problem is we aren't growing things at a rate as we were, we're reaching the the flattening of that exponential curve in regards to advancement. We need another major technological advancement to restart that curve.

D0nkeyBoi14d ago

The irremoval ad makes it impossible to read article

Tzuno13d ago (Edited 13d ago )

I hope Intel takes some lead and do a big dent to nvidia sales

Jingsing13d ago

You also need to consider that NVIDIA are heavily invested in cloud gaming. So they are likely going to make moves to push you into yet another life subscription service.

Kayser8113d ago

NVIDIA will never change their price point until AMD or intel makes a GPU that is comparable and cheaper than them .
it happend before in the days of gtx280 which they changed the price from 650$ to 450$ in a matter of 2 weeks because of rx4870 which is being sold at 380$.

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