For two years in a row, EA has won the dubious honour of being voted the “Worst company in America,” because charging people for videogame guns and costumes is a far more heinous crime than repossessing people’s houses. Still, EA has taken it all to heart, and wants to change.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
I'll believe it when I'll see it. I won't activate my "Hating EA" mode, though, since I'm totally gonna buy Battlefield 4 , Battlefront, Mirror's Edge 2, Dragon Age 3, the next Mass Effect most probably. Damn...
Master tricked us before, tricksy. Never again. False.
I dont know why but reading the title and imagining EA saying it, brings more suspicion than comfort I think they are up to no good no way they are going to fool me again like early in this generation.
ea's great in my book, love bf series, mirrors edge, mass effect, dragon age, kingdoms of amalaur, heck, I would say 30% of the games I own (well over 500 on pc alone) are ea games
activision is a far shadier company, and what do they make that's good besides call of duty, which, I personally have been sick of since mw2
the only thing that makes activision acceptable to me is the fact that blizzard owns half of them and blizzard is one of the best game devs on the planet, starcraft 2 is such a perfect multiplayer game its actually a sport, with tons of people making a living playing it.
all in all I think ea are awesome!
Dear EA; So you have changed have you... have you??
ok here is where you can start, I want a next gen, open world style dead space game that is worthy of being called a horror game. No co-op, No MP, No cheesy action sequences, No DLC skins, weapon skins, etc how about unlocking all that crap when you finish the game as a reward?
if you can make anything close to this happen then we have something to talk about.