Microsoft (NASDAQ: MSFT ) is hoping that diehard gamers will save the day. Shares of the software giant moved sharply lower on Friday after posting disappointing quarterly results, but one of the rare pockets of inspirational growth in the report was a 20% spike in transactional revenue within Xbox Live
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I think it should be the other way around
"Can Microsoft save the Xbox"
MS doesn't need saving, they're filthy rich.
Wait. WHAT?
I know this is a gaming site. I know people like the Xbox brand, but here's the truth: any money the XBox brand makes (or loses) is a drop in the bucket for Microsoft. I know this comes as a shock, but Microsoft DOES NOT CARE VERY MUCH about the Xbox division compared to their other larger and more profitable branches. Why else was Xbox buried within another division during the recent reorg?
I'm not bashing Xbox but honestly, Xbox is not going to save or hurt Microsoft. It's way too small of a division in the grand scheme of things.
"However, keep in mind that the industry's been slumping since 2009. It wasn't the anticipation of new consoles that was holding back gamers then. The growing popularity of apps played on smartphones and tablets has siphoned off a lot of casual video-game players. It's not just Microsoft's Windows business that's been hurt by the growing popularity of iOS and Android devices."
I'm so tired of hearing about the Casual gamer, the casual gamer doesn't go out and spent $100.00's of dollars on consoles or high end PC's.
The casual gamer doesn't spend $60.00 a pop on games and then more on it's DLC later on, the casual gamer DL's a free or cheap game to mindlessly pass the time at the bus stop, stop lumping the casuals in with the hardcore.
And if Microsoft doesn't stop appealing less to the casual and more towards it's core, Xbox isn't going to save a damn thing, not that it would anyway, the Xbox brand is just a small part of Microsoft as a whole.
It's a trick question - Microsoft isn't in need of saving...
Despite shares dropping and industry sales as a whole in decline, MS is still doing pretty good for itself. It's not like they'll be filing for bankruptcy anytime soon. Hell, overall, they are more wealthy than Sony.
i doubt M$ is in need of saving i am pretty sure they have more money then sony and nintendo