540°

The Real Reasons Microsoft, Sony Chose AMD For The XBOX One And PS4

Forbes - It has been two weeks since E3, the world’s largest gaming show, and the final pieces of the game console puzzle are starting to come into place. The public knows what the XBOX One and the PlayStation 4 look like, what they will run, what they won’t, digital rights management and their price. Ironically, I have yet to read or hear exactly why Microsoft and Sony chose AMD silicon to power their new consoles and my goal here is to simply lay it out.

Death3947d ago

Interesting read. the SOC design was a huge factor. Nvidia was never an option since they refuse to scale their pricing with production costs over time. Nvidia and their pricing pretty much sent the original Xbox to an early grave.

kwyjibo3947d ago

If that were the case with Xbox, why did Sony go with Nvidia for the PS3?

As soon as you go x86 SoC, you have to go AMD. The interesting thing from the article is that they considered ARM though.

I didn't think ARM was anywhere near close enough to be considered.

hesido3947d ago (Edited 3947d ago )

Of note, Nvidia screwed Sony, contantly stating how unified shaders were not ready for mainstream and implied their DX9 cards will have separate vertex / pixel shaders, while AMD was working on Xenos. Months after PS3 release, they released their unified shader arcitechture gfx cards, which was kept under wraps, and would have been years in the making (as it was a major design change from previous cards)

kneon3947d ago

ARM was considered because it's the only viable CPU that Nvidia could get access to. If you want both the CPU and GPU on the same die your only real options are ARM/Nvidia, X86/AMD or X86/Intel. And you do want them on the same die to reduce costs and power consumption/heat output.

Of those 3 options the obvious choice is x86/AMD. Intel hasn't yet matched the graphics performance of AMD, though that looks to have improved quite a bit with Haswell. And games developers are more familiar with x86 so ARM is not the best choice.

But the Author doesn't seem to be very knowledgeable about software development. The actual CPU architecture is largely irrelevant for the kinds of apps he's talking about. It's the APIs and tools that determine the ease of development unless you need to get down to the bare metal, and that will typically only be games that need that level of optimization. The facebook, twitter etc apps will just use the high level APIs.

Mounce3946d ago

PS3 went with Nvidia and you have to think. That's why PS3 didn't get a price cut in particular at E3. It has been quite some time since the last price cut and they chose not to because the Cost of production, between the Cell and Nvidia were still incredibly present.

With this? That'd mean PS4 and Xbox One down the road of their lives can get easier price cuts compared to the current gen which was painful for both the consumer and the companies involved.

ProjectVulcan3946d ago (Edited 3946d ago )

This isn't some mystery.

AMD could provide an APU- a GPU + a CPU on the same package, with all the other bells and whistles at the best price.

Nobody else could deliver the whole package, either because they don't own the technology or they couldn't do it at the right price.

AMD also have a good track record with this sort of project which helps as well...

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wishingW3L3947d ago

because it was the cheapest option? AMD always offer better performance for the money than Nvidia but Intel CPUs utterly destroy AMD's CPUs.

ShwankyShpanky3947d ago

Funny, I've had Intel employees tell me different. They said it was Intel's production methods that give them the market edge, not the horsepower of the chips.

360ICE3947d ago

Intel promotes Intel.
Some questionable intel you've got there. Ha!

NarooN3947d ago

When it comes to the market share, it's because the average user has no idea about any differences between AMD and Intel. There were various cases of Intel bribing various OEM system vendors (like Dell) and consumer stores into not putting AMD chips into their products, and not selling AMD products in their stores. Google it, lol.

Nowadays, a lot of manufacturers are afraid to put AMD chips into their stuff out of fear that the average joe won't buy it because they see that fancy blue sticker on it. It's like how Bobcat destroyed Atom, yet people bought Atom-powered products anyway. Jaguar, the successor to the Bobcat design (and what is powering the CPU-side of the APU's in these systems) will further expand the performance and efficiency gains, but it won't matter since the vendors and manufacturers are too dumb to put them into more products.

In terms of production methods, I don't know what any Intel employee would mean by that besides efficiency of the chips, which is definitely a big factor in the mobile arena, but means nothing in the desktop sector. The truth is that desktop parts are NOT the main source of revenue for either AMD or Intel. Both companies are focusing more on Servers but moreso the mobile segments.

ShwankyShpanky3947d ago

@360ICE: Actually, I'd say that's more of a point against them than a "promotion." Basically admitted that AMD has better chips, but Intel can consistently crank out more of them.

The comment came from an Intel engineer when I was visiting one of their fabs.

@NarooN: By production methods they meant efficiency/quantity of actual chip production.

The Great Melon3947d ago

Intel is just years ahead everyone in the silicon industry with its fabrication methods. AMD is at the mercy of the tech that GlobalFoundries can currently produce.

ProjectVulcan3946d ago (Edited 3946d ago )

Theres nothing really 'wrong' with AMD central processors for desktops and laptops, honestly I wouldn't mind an AMD machine.

Fact of the matter is however they are inferior to Intel as a product. They aren't as fast, they aren't as power efficient or as cool.

They just aren't. Which is why they have to be sold for less money.

Intel have the edge because they are a much bigger company with a lot more money for R&D and thus also have the absolute bleeding edge manufacturing process, while AMD make do with older processes.

Intel as always months and sometimes years on the latest process before AMD.

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3947d ago Replies(2)
kewlkat0073947d ago

@wishingW3L

Can't disagree with that..I wonder what kind of power/muscle an Intel/Nvidia console collaboration would be like...

aquamala3947d ago

I didn't think there were reasons other than AMD submitted a lower bid

ginsunuva3947d ago

AMD also were already giving them CPU's. So they gave a package CPU/GPU deal.

o-Sunny-o3947d ago

Lower cost. I'm ready for PS4 like never before! ^~^

RandomDude6553947d ago (Edited 3947d ago )

Price/Performance and manufacturing.
Larrabee was considered-too hot/large for performance
Powervr 6 didn't hit performance target
Nvidia was too conservative with licensing fees.
Cell 2 wasn't getting shrunk and was off the roadmap.

Pretty simple choice actually

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270°

AMD FSR 3.1 Announced at GDC 2024, FSR 3 Available and Upcoming in 40 Games

Last September, we unleashed AMD FidelityFX™ Super Resolution 3 (FSR 3)1 on the gaming world, delivering massive FPS improvements in supported games.

Read Full Story >>
community.amd.com
Eonjay25d ago (Edited 25d ago )

So to put 2 and 2 together... FSR 3.1 is releasing later this year and the launch game to support it is Rachet and Clank: Rift Apart. In Sony's DevNet documentation it shows Rachet and Clank: Rift Apart as the example for PSSR. PS5 Pro also launches later this year... but there is something else coming too: AMD RDNA 4 Cards (The very same technology thats in the Pro). So, PSSR is either FSR 3.1 or its a direct collaboration with AMD for that builds on FSR 3.1. Somehow they are related. I think PSSR is FSR 3.1 with the bonus of AI... now lets see if RDNA 4 cards also include an AI block.

More details:
FSR 3.1 fixes Frame Generation
If you have a 30 series RTX card you can now use DLSS3 with FSR Frame Generation (No 40 Series required!)
Its Available on all Cards (we assume it will come to console)
Fixes Temporal stability

MrDead24d ago

I've been using a mod that allows dlss frame gen on my 3080 it works on all rtx series. It'll be good not to rely on mods for the future.

darksky23d ago

The mods avaiable are actually using FSR3 frame gen but with DLSS or FSR2 upscaling.

Babadook723d ago (Edited 23d ago )

I think that the leaks about the 5 Pro would debunk the notion that the two (FSR 3.1 and PSSR) are the same technology. PSSR is a Sony technology.

MrDead24d ago (Edited 24d ago )

I wonder how much they fixed the ghosting in dark areas as Nvidia are leaving them in the dust with image quality. Still good that they are improving in big leaps, I'll have to see when the RTX5000 series is released who I go with... at the moment the RTX5000's are sounding like monsters.

just_looken24d ago

Did you see the dell leaks were they are trying to cool cards using over 1k watts of power.

We are going to need 220 lines for next gen pcs lol

MrDead24d ago

That's crazy! Sounds like heating my house won't be a problem next winter.

porkChop23d ago

As much as I hate supporting Nvidia, AMD just doesn't even try to compete. Their whole business model is to beat Nvidia purely on price. But I'd rather pay for better performance and better features. AMD also doesn't even try to innovate. They just follow Nvidia's lead and make their own version of whatever Nvidia is doing. But they're always 1 or 2 generations behind when it comes to those software/driver innovations, so Nvidia is always miles ahead in quality and performance.

MrDead23d ago

I do a lot of work on photoshop so an Intel Nvidia set up has been the got to because of performance edge, more expensive but far more stable too. Intel also have the edge over AMD processors with better load distribution on the cores, less spikes and jitters. When you're working large format you don't want lag or spikes when you're editing or drawing.

I do think AMD has improved massively though and whist I don't think they threaten Nvidia on the tech side they do make very well priced cards and processors for the power. I'm probably going with a 5080 or 5090 but AMD will get a little side look from me, which is a first in a long time... but like you said they are a generation or two behind at the moment.

Goosejuice23d ago

While I can't argue for amd gpu, they aren't bad but they aren't great either. The cpu for amd have great. I would argue the 7800x3d as one of the best cpu for gaming right now. Idk about editing so I take ur word for that but gaming amd cpu is a great option these days.

porkChop22d ago

@Goosejuice

I have a 7800X3D. It certainly is great for gaming. Though for video editing, rendering, etc, I think Intel have the advantage from what I remember. I just mean from a GPU standpoint I can't support them.

70°

AMD storm Nvidia's Super launch party with temporary price cut to RX 7900 XT

Now that the RTX 4070 Super has launched, AMD have chopped the price of the RX 7900 XT to new lows.

Read Full Story >>
videogamer.com
80°

AMD Radeon 700M "RDNA 3" iGPUs Recieve Fluid Motion Frames Support, Brings FPS-Boost To Gamers

AMD has expanded its Fluid Motion Frames (AFMF) tech to Radeon 700M iGPUs which play a major role in laptops, handhelds & desktops.

Read Full Story >>
wccftech.com
Tapani96d ago

The ideal FPS would be for Steam Deck 45fps which is boosted to match the 90hz screen. However, today's new games are not on that level even on the OLED version, so the successor to Phoenix Point needs to come out fast. The 2nd Gen Steam Deck needs a VRR screen as well to make this doable. 2025 should be the year for such a device.

XBManiac96d ago

Or you need to play games better suited for Steam Deck. What would be great is a more powerful version of Steam Deck with higher specs for latest games. But... it will take a couple of years, it seems, as Gabe is waiting for a real next gen Zen+RDNA really portable kit.

Tapani95d ago

You are right, it really does come down to understanding what your Steam Deck can play and how. And that to me, is a bit of a pain to deal with. For a portable, I have zero interest in tuning anything, and just want to pick up and play. To do so in the PC space, you are correct, there needs to be a real next gen APU available.

That being said, I really appreciate there are these devices and can see how people like using them. To me the Steam Deck or any PC handheld should be a device which can continue the AAA games I play on my 4090 when I'm on the go.

Personally, I'm waiting for Strix Point, RDNA 3.5 at 16CU and an OLED VRR 90-120hz screen and better memory bandwidth. This should play AAA games at low settings at locked 40 or 45 fps which would be great already for a handheld. When Strix Point is out, most of the non-Valve PC handheld manufacturers have already sorted out the kinks in their software as well, so there should be a good maturity in 2024 or 2025 in these devices.

I do think, though, that Fluid Motion Frames will be a technique that these handhelds will benefit a lot from in the coming years as it spreads.