160°

Shuhei Yoshida: Negative Response To Xbox One Was A 'Very Useful Source' For PS4 Marketing Decisions

To someone observing the E3 press presentations unfold, the narrative presented was pretty clear: Microsoft was restricting user rights, while Sony made a point in their conference that it wasn't doing a thing with them.

M-M3950d ago

Indeed it was, that move was perfect at E3.

allformats3950d ago

Momentum is on Sony's side, and even after the backtrack Microsoft isn't to be trusted.

PS4, I declare, has already won the eighth generation of consoles.

3950d ago
NewMonday3950d ago

this marketing line doesn't work now, they need to bring the focus back the the power+price+games+larg PSN launch library+ design+ social and share features

Elem1873950d ago

Sony lost me as a customer, I refuse to buy a console that puts multiplayer behind a pay wall. I refused to buy an x360 because of this, It would be pretty hypocritical to accept it now because Sony is on board now.

I'll remain consistent and go PC this gen... Ad maybe pick up a Wii U in December

Sitdown3950d ago (Edited 3950d ago )

Something tells me that regardless of what Microsoft does, you would not trust them. Did you stop trusting Sony when one of its divisions got hit with the lawsuit for DRM on cds? The battery fiasco? The talk about not needing rumble in the dualshock 3, when we all knew it was a lie because of a lawsuit? Talking up their online streaming service, only to later leave some regions clueless of when it will be available to them. No company can necessarily be trusted as they are ran by infallible people with a focus of making money and pleasing shareholders. Shoot... even after we had our ps3s, Sony felt it was in their right to remove features.... Remember the other operating system?

tigertron3950d ago

@Elem187

With the PS4 you're paying for PS Plus, which in my opinion, is a brilliant service. You get so many games with it for the price of one game a year.

Infact, I bought a Vita this morning because I didn't realise how many Vita games I actually had as a result of Plus.

Do yourself a favour. Buy a PS4 and embrace Plus. If not, then you're missing out.

nukeitall3950d ago

@Sitdown:

Not to mention how Sony didn't patch their servers (a very common security practice) and got hacked loosing 70 million peoples data.

"Sony’s Playstation Network outage has gone from one of the worst Internet service interruptions ever to one of the worst security failures in consumer electronics history."

http://technologizer.com/20...

insomnium23950d ago

@nuke

0 dollars were stolen so 0 effs were given.

Why o why3950d ago

A lot of deflection here I see. Some with nothing to do with playstation and others of their staunch defensive mentalities. RROD was the biggest ef up Nukeitall. It was denied by ms and its fanboys. Ms's e3 goes down as the biggest wtf conference in e3 history followed by the biggest U turn in gaming history....(a good one to be fair)

Thing is people have more valid reasons to give ms the side eye like their front loading of games only to fall off mid way and their subsequent shift in focus that coincided with kinects release. Their nickel and diming for proprietary additions and general restrictive nature.

@Elm

I'm also annoyed sony put a multiplayer paywall up even though I've always been a plus subscriber. If I wasn't, I may of felt the same way. I was definitely going to call it a day if sony went down the same drm path ms flopped going down.

We can only live by our principles. I've seen the benefits of plus and was truly hoping sony could still afford to keep multiplayer free. Out of everything, that and a lack of backwards compatibility were the bitters amongst the sweet

gaffyh3950d ago

@Sitdown - LMAO haha rumble...oh no what will we do without rumble?!?! Did you really just say that? That was the only thing you mentioned that actually affected gamers.

Sony Music and PlayStation are a separate division, so what one does, is not the fault of the other. I would have understood the PSN "hack" thing, but rumble, bwaahaha. They didn't lose 70 million user details, and they did the right thing of stopping the service entirely to actually fix it and find out what exactly was happening. If they had left it available once they found, then I would not trust them.

Trust is something you earn. People may not be able to trust Sony with their financial details, but what they can trust them with is games. You can trust Sony to push the envelope, and actually make new compelling games, unlike Nintendo and to an extent Microsoft, who just like to milk the same franchises over and over, rarely releasing new IPs, and in MS's case, hardly any games towards the last half of a generation. They gave up on Xbox 1 (not Xbone) 3 years into it's life, and for the last three years on 360 there have been almost no exclusives, and then there's the whole DRM fiasco with the Xbone.

+ Show (6) more repliesLast reply 3950d ago
PopRocks3593950d ago

No kidding! Sony's been kicking Microsoft in the nuts since E3. And it's been quite entertaining, to say the least.

"Step 1: Share your game!"

Automatic793950d ago (Edited 3950d ago )

If PS is winning on the account of bashing MS then in all honesty that is not saying much about PS.

All Jokes aside if this was the other way around I wonder what the scenerio would be like on this site. LOL

M-M3950d ago (Edited 3950d ago )

Then people would be backing up the Xbox One. I'm pretty sure that if Sony was doing what Microsoft is/was doing, it would be exactly the same as it is right now except Sony would be getting bashed. Stop trying to cause a useless argument in the comments section greenpowerz.

MysticStrummer3950d ago

"If PS is winning on the account of bashing MS"

Who's saying that, other than hardcore MS supporters?

"if this was the other way around I wonder what the scenerio would be like on this site."

That's easy. If it was the other way around, hardcore Sony supporters would be the ones ignoring reality and hardcore MS supporters would be right to point it out.

Your comment was two non-points in a row.

Well done.

FlunkinMonkey3950d ago (Edited 3950d ago )

MichaelLito79 (Greenpowerz or one of the other MS groupie's who have conveniently dissapeared) is definitely NOT the sharpest tool in the box.

nukeitall3950d ago

Sony won on the basis that they took us back to stone age physical media.

If anything the future was delayed unfortunately. It definitely didn't help with MS unclear PR.

It is kind of sad really, that instead of being excited for new things, we get people excited about the status quo: physical discs and mostly controller based gaming.

What happened to new experiences? Oculus rift looks exciting and I would love to pair that with Kinect!

FlunkinMonkey3950d ago (Edited 3950d ago )

@Nukeitall...

Delaying the future? Not like when MS didn't want to adopt bluray last gen, and are using inferior hardware this generation.. yea man totally looking to the future.

Can't wait until they start incorporating DRM in the future, yea dude.. so pioneering, they are just so ahead of their time. With Kinect I can tell my Xbox to turn on and stuff, but has otherwise proven a gimmick that the majority of ppl don't want.

Yea.. the saviour of consoles for the future. Pfft.

Why o why3950d ago (Edited 3950d ago )

'Sony won on the basis that they took us back to stone age physical media. '

LOL

What a stupid comment. Ms had their chance and the y p*s*ied out. You see, ms aren't stupid...they will always have blind followers like yourself but its wasn't your kind that made them do the right thing. It was the lack of people putting in pre orders, probably the clued up ones. They made ms do a u turn. The fanatics think they're the ones ms care about the most when you should be able to tell by now that ms goes where the money is....you aren't the money they prefer Nukeitall. They KNOW they'll always have your blind support.

ThanatosDMC3950d ago

@Nukeitall

Wtf would an Oculus Rift need from Kinect? Think about it for a moment and then punch yourself.

iceman063950d ago

@nukeitall..."Sony won on the basis that they took us back to stone age physical media." Funny how the stone age looks very much like...I don't know....TODAY!?!? As far as new ideas, not all new ideas are GOOD ideas. See Japanese imperialism for a good example...your name should give you a hint as to how THAT turned out!

+ Show (5) more repliesLast reply 3950d ago
FlunkinMonkey3950d ago

O and how could i forget, still having AA batteries in your controller.. Jesus, Mary and Joseph.

Picnic3950d ago (Edited 3950d ago )

It's a great shame. For a while, the Xbox360 was cool enough on its own terms to compete. The fact that you still need batteries in a controller might not bother everyone but if the small details are so stuck in the past it tends to reveal something wider. Like they stand more chance against the WiiU than the PS4.

MasterCornholio3950d ago (Edited 3950d ago )

If Microsoft never implemented an anti consumer DRM policy in the first place would yoshida release a video like this?

https://www.youtube.com/wat...

Yep Sony took advantage of Microsofts anti consumer policy's and used it against them.

GenericNameHere3950d ago

And? Nothing wrong with it. Microsoft made a foolish mistake, and Sony just took advantage of it.

Now that Microsoft has removed DRM, Sony will now either find a way to make the PS4 as appealing as it can be, or find another weakness from Microsoft, and exploit them for it.

MasterCornholio3950d ago

LOL

I didnt say that there was something wrong with that in fact i applaud them for making a big deal out of the used games issue. Because if they didnt Microsoft would probably continue with their previous policies.

fsfsxii3950d ago

The opportunities Sony had prior to E3 and at E3, man, these were opportunities that come every century

joefrost003950d ago

MS gave them a cover
To cover the fact they had an boring conference with nothing hadn't already seen
Up until they started taking shots at MS
And you sony fanboys complain about MS PR talk lol

Furi173950d ago (Edited 3950d ago )

So you had already seen the PS4 design and price before the E3?
You've good contacts bro.

MysticStrummer3950d ago

Two questions...

Who complains about MS PR talk when it's true?

and

Who ever said that showing something new = showing something good?

But, as mkotechno pointed out, Sony did show some things that hadn't been seen. MS just got schooled on how to reveal a product.

MasterCornholio3950d ago

"MS just got schooled on how to reveal a product."

Oh god not the XBOX One unveiling that was absolutely horrible.

rainslacker3950d ago

And despite all that, people still talk more about Sony's conference, and hardly any mention of games whatsoever, which is actually kind of sad. MS made people not care about the games anymore.

Show all comments (34)
60°

Building Final Fantasy XVI with Producer Naoki Yoshida | AIAS Game Maker's Notebook Podcast

Shuhei Yoshida chats with FINAL FANTASY XVI Producer Naoki Yoshida.

360°

PS5 Exec Doesn't Want To See Gaming's Future Dominated By Live-Service Games: "Boring"

PlayStation boss Shuehei Yoshida wants the gaming industry to continue to chase its creative dreams.

Read Full Story >>
gamespot.com
Obscure_Observer355d ago

"Got that one right, Shu!"

Kind of ironic when Sony is focused on GaaS like never before.

Flakegriffin355d ago (Edited 355d ago )

Companies evolve overtime. Sony has implemented themselves in the single player space relatively well. Now they can expand further by doing more all while still giving us single player experiences. Obviously Shu is speaking on GaaS games being the main dominance of the gaming space and if that’s the future then that indeed sucks.

You can have that mindset all while still creating some GaaS titles.

InUrFoxHole355d ago

They have 10 in the works right now.

Crows90355d ago

Absolutely! Man all the freaking gaas games theyve been releasing...wait. Not a single one.

sinspirit355d ago

Did you read? It says "dominated". That word means something.

RedDevils355d ago

They don't want to be Blockbuster, too stubborn to adapt with time.

tagzskie355d ago

kinda ironic when it comes to xbox you xboys can even defeat einstein in explation why its good, when it comes to ps you guys became dumb and dumber..

FinalFantasyFanatic355d ago

How so? They're only after one or two good GaaS games, they're throwing crap at the wall until something sticks, alot of those games in development are going to languish and die shortly after release. They're still predominately focused on their core strategy of great single player games (look at the previous interview where they admit they cancel alot of games).

Bathyj355d ago

God why do Xbox gamers always love the thought of PlayStation being as crappy as Xbox.?

DarXyde355d ago

"Like never before" regarding GaaS is like saying "PS3 is a console that launched with HDD space like never before": it's a very low bar to clear because there isn't much precedent.

I happen to agree with Shu here. I don't think being a GaaS title is a scarlet letter, but I can't think of any live service games that have been great at launch either. Naughty Dog is looking likely break that trend. I'd say two love service titles at a time is the sweet spot. I suspect people can only deal with a limited number of live service games contemporaneously.

TheCaptainKuchiki355d ago (Edited 355d ago )

Lmaooo
People always criticize Sony because 90% of their exclusives are single player games. People say they are too expensive because of low replay value.
And you wanna pretend like Sony is focusing on Gaas? Their biggest games aren't Gaas unlike MICROSOFT.

ModsDoBetter355d ago (Edited 355d ago )

How are Sony focused on GaaS?

They own Bungie and have Destiny but the majority of their titles are far from GaaS.

Why, if you are such a die hard Xbot, do you rush to comment on Sony related articles?

1Victor355d ago

@obscure
Are you ok now we was worried about your mental health state when you disappeared for almost a week from bashing PlayStation articles.
Is the word DENIED still triggering you?

I haven’t read the article as my spam blocker always red flags that site and I don’t t want to risk it so a general comment it is 🤦🏿
We all know live services game and quality rarely goes together but some of them are fun to play

derek355d ago (Edited 355d ago )

@Obscure, Sony is starting from a place of zero which requires a big initial investment to establish themselves in the live services market.

Vengeance1138355d ago

It's very much the opposite, Shu said this damn well knowing Sony is going hard on GaaS. This is Shu confirming that Single player games won't be effected at all despite them going into Live service.

Extermin8or3_354d ago

Except they aren't really- they have what may be a live service game from Haven studios and firewalk studios, they have another from a second party dev and an fps game with multiplayer focus by deviation games, they counted Gt7 as a live service game but really it's not much different to how recent GT titles were treated, they have the last of us factions, a Horizon multiplayer game in production at guerilla alongside horizon 3, a new ip from Bungie. The rest of their studios seem to be hard at work on traditional singleplayer games that may also have a multiplayer mode or may not. So their live service titles are mostly in development from either new teams setup at existing studios or from acquisitions they have made which really just replace the capabilities they once had through Sony Online Entertainment until they sold it half a decade ago. Only I'd argue their new capabilities in this space would appear to be better and have higher quality talent than it did back then.

Sonic1881353d ago

And what is Xbox focused on? Redfall is so bad, it's worse than Forspoken 😂😂😂

+ Show (13) more repliesLast reply 353d ago
S2Killinit355d ago

Thank god for actual gamers in the industry.

neutralgamer1992355d ago

Shu I agree but right now Sony themselves are working on more than 5 live service games

Redemption-64355d ago

He never said they were not working on any. He said, he doesn't want to see Gaming's Future dominated by live-Service Games. Sony currently has 25 games in development. 10 being live service games, with the other mostly likely being single player games and that is honestly a very good balance

neutralgamer1992355d ago

I agree I just hope their live service games are not simple money grabs and try to do some good interesting things

-Foxtrot355d ago

"and that is honestly a very good balance"

The issue is, whether people want to admit it or not because it's Sony, but once a company gets a taste of that money GaaS games make the chances of them going money crazy becomes super higher

I know what you'll probably say

"bu bu but Sony wouldn't do that"

NO COMPANY is immune, even the best can fall and I really don't want to see that happen here.

The fact people will completely blow that off and pretend it's not even a possibility is worrying to me because that's how we end up shits creek.

They might be fine...they might go too far but at the moment I don't think it's a bad thing at all to be sceptical with the shit this industry has gone through in the past 10 years alone.

FinalFantasyFanatic355d ago (Edited 355d ago )

The thing is most of those 10 games won't even be viable, out of the 10 that actually get released, probably only 1 or 2 will make the big bucks worth continuing support. I think Sony even knows that, look at all the other GaaS games that release and die shortly after. Personally I'm okay with that because I don't want the market dominated with these games.

I'd actually rather the resources go on to making some more top-tier JRPGs, I feel like we don't get enough of those in the last couple of gens.

neutralgamer1992355d ago

Final Fantasy

But keep in mind when those games fail many of the studios are shut and there are layoffs

NotoriousWhiz355d ago

I don't want a Gaas game. I just want a new socom. A strong multi-player title with no purchases beyond the initial purchase.

+ Show (2) more repliesLast reply 355d ago
-Foxtrot355d ago

Yeah exactly what I was thinking

Not 1

Not a cheeky 2

But freaking 5

Like it’s not even a “we’ll try doing one and see how it goes”

__SteakDeck__355d ago

@-Foxtrot What do you have against live service games. I’m not a fan of live service games, but multiplayer games can be done right just look at Titanfall before EA killed it. As long as PS’s core studios keep making single player games, everything should be fine.

Redemption-64355d ago

Sony said they have 25 games in development. 10 being live service games, with the other mostly likely being single player games. They have more single player games in development

-Foxtrot355d ago

@__SteakDeck__

Urm....that they are a cancer in this industry

That the majority of them fail and the developers have then wasted years on them rather than other things.

They turn developers and publishers into thirsty little money grabbers where that big money is still not enough for them.

I could go on, defending GaaS games is not a hill to die on man, it's really not

"done right just look at Titanfall before EA killed it"

Titanfall 2 was not really a GaaS type of game compared to what we are getting now so that's a really bad example.

__SteakDeck__355d ago

@-Foxtrot Yeah it seems like you just have a hatred for multiplayer games. I’m not the biggest fan of multiplayer games, but like I said they can be done well. Also Titanfall 1 had no single player it was multiplayer only and it’s now a dead game, but it was still good. So yes that is a good example.

FinalFantasyFanatic355d ago

@_SteakDeck_,
I'm still salty about Titanfall 2, it was one of the only multi-player games I actually liked.

NotoriousWhiz355d ago

Multi-player games don't have to be Gaas games. Look at Mario Kart, Splatoon. Nintendo's games most likely don't have Gaas because they're behind the times, but this is one area where it's better to be behind the times.

+ Show (3) more repliesLast reply 355d ago
blackblades355d ago

And? They still have single player games. Domination would completely ruled with live services which Sony should know to still do single player. On a side note they should also do a few 1st party smaller games like indie or AA. By the way is indie a single A game.

Philaroni355d ago (Edited 355d ago )

To be fair, so has many other companies aka Ubisoft for example and many of them they decided to end development on. Just because something is in the works does not mean it will release if they do not feel it will pan out. ATM all of the GaaS we know of from Sony are The Last of Us Factions, and some kind of Horizon (Monster Hunter like) game. Also keep in mind, they do own Bungie, and Destiny and there new project be it Destiny 3 and there new IP will likely be that. So just that on its own is near half of what we can best assume.

Main issue with GaaS now days is that its very over saturated. Keep in mind as well Battel Royal games are GaaS by nature also, hell CoD is GaaS. Halo Infinity, ditto. Really now days unless something is an honest to god single player game only the GaaS term gets over used.

Not sure if many played it (I loved it) Gun's Up was a GaaS for a long while, it was going to shut down till some youtubers gave it a bit of new life for another half of year. We know Sony Mobile is working on things and it not shock me if some of this stuff is targeted to the mobile market.

Right now Sony's biggest weakness I'd say is MP games. With that Firewalk studio from lots of vets they just acquired its quite likely there game will have GaaS stuff as part of it, that is still years down the line. I think everyone needs to chill out some and just wait and see what comes. We have not really got a real honest GaaS from Sony before this or even last gen really... At least as we know them now days. Such a broad term now.

+ Show (1) more replyLast reply 355d ago
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170°

The face of PlayStation: Shuhei Yoshida on the joy and future of video games

He’s been at PlayStation since the beginning, and seen the games industry transform beyond recognition. He talks unlikely successes, AI, and gaming’s future.

Read Full Story >>
theguardian.com
Workshyskiver361d ago

A titan and a legend of the industry.

autoglope361d ago (Edited 361d ago )

Shue is great. .. He even mentioned Miazaki and Ueda,..

victorMaje361d ago

What a Legend. I salute you.

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