The problem with Microsoft is the messaging. How is DRM important? What are the benefits of being always onlne? Why charging a fee for used games can be beneficial as long as I don't see a difference in my used game purchase.
Address the ability to share games with 10 friends and families as an excellent idea especially since on my current system(Xbox 360), I have hardcore gamers on my friends list who always play Call of Duty and never anything else and I also have my friends who only use it for casual experiences and watching movie apps. So the opportunity of expanding/sharing with them and showing them that there are many experiences to be played is something Microsoft can address. It can also drive games sales for long term business growth.
Why Microsoft does not speak on the always online benefits?
Explain how some of the upcoming games including Titan Fall, Battlefield, Forza and so on benefit from the persistent online worlds, the ability to upload updates and let me turn on my system with out having to wait for long install times.
Address the ability to sell used games or even why charging an extra fee is key?
Provide a clear message as to why a small charge for used games will apply as you make your purchase (and you won't see or feel the difference as the game will cost the same as any other used game purchase) allowing the fee to go to publishers in order to bring down the prices of games, create bigger and better gaming experience in the long term as well as help publishers who are on the brink of going out of business.
Many gamers on this website are going to disagree with me. I understand why. Forcing many of the big issues are not what gamers want to hear. They want to be educated on the decisions MS has made.
Overall, When the Xbox One is launched the potential of the console can be tremendous and if proper communication is displayed then gamers can and will accept the changes, specifically, with the intergration of features the xbox one will provide such as game DVR, Cloud, Snap functionality, HDMI in and out for a more intergrated TV experience and the games which is what really counts (at least for me). It will be interesting to see what they decide to do going forward before launch (If they decide to change anything or communicate better). Gamescon and TGS are also gaming events that can help them change that perception that gamers have about them. What do you gamers think?
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"The problem with Microsoft is the messaging."
The problem with Microsoft and the Xbox One is absolutely, positively NOT the messaging. Blaming the messaging is a cheap cop-out. It would be like claiming the Virtual Boy failed simply because it didn't have enough marketing (sadly, Nintendo does believe this, but that's another story).
Microsoft needs to improve its PR, sure, but the negative reactions toward the Xbox One are due to its clear-as-crystal problems: 24-hour DRM, used game restrictions, Kinect requirement, and no renting/borrowing (unless using Microsoft's "library" feature). There is no confusion. There is no need of better messaging. People simply do not like what Microsoft is offering.
What you qualify as "improving the message", I qualify as "rolling a turd in glitter". The core product and the core features stink. No amount of "messaging" will fundamentally change that. In fact, all it will do is trick unfortunate customers who don't dig deeper into the truth.
MS had two opportunities to speak their "message" and the first one was so bad they focused too much on the one they really didn't need to. Or rather games have become a moot point in the wake of DRM.
In their pre-E3 presentation they needed to talk about sharing with 10 family members like they needed to talk about TV. They needed to give an idea of how "the cloud" would have improved a game, even if such wouldn't be ready at launch, and how Kinect 2.0 was more than just a voice controlled TV remote. After that games would have been icing rather than the band-aid on an open gut wound it was.
Who are you trying to convince? How do you want Microsoft to convince? Yourself, and people like you. You remind me of those people that stick with carrying on a bad relationship with someone that was caught cheating. If they do it once they will do it again if you allow it. And no sugar coating will change that.
@dedicatedtogamers
"The core product and the core features stink."
I don't agree with you. As someone who has used Xbox 360 and all that it offers. I believe that the Xbox One has a lot of potential especially since it is much more then a gaming system. At its core the features that are used with the games are fantastic. Game DVR is one, Cloud and Snap are another. You seem to be the one who is always leading the charge when it comes to being negative about MS while also praising the competition who has pratically not disclosed how its system is going to work. For all you know you may be getting a current gen system with glossy features. Most gamers don't want something to be forced upon them and I agree completely with that but educating them on the product and what it offers is a step forward.
It may be too late for Microsoft-- everyone already sold their Xbox 360s to get the most out of them before the One is released & took that money to pre-order a PS4-- I know I did--(I sold two of them on Craigslist last week)!!!