Boyes on PS4 Used Games video: 'We're having fun'

Arguably the defining point of Sony's E3 conference was the PS4 'Used Games Instructional' video, in which Sony Worldwide Studios President Shuhei Yoshida simply handed a PS4 game to SCEA VP of Publisher & Developer Relations Adam Boyes. It was an unexpected jab at the Xbox One policy, and a funny one at that. Is this a new, aggressive Sony we're seeing at E3?

[Majin-vegeta]

And it worked.

[darthv72]

one of the best marketing vids they could make.

simple and to the point. bravo sony.

[avengers1978]

It's so damn funny

[blackbeld]

Finally Gamers are unite again.

Thank you Sony.

[PirateThom]

This is like PS1 era Sony.

[NatureOfLogic]

It really did bring back that feeling of the good days. nostalgia :)

[Majin-vegeta]

We're just missing the RPG games.Once they get that locked in.We are set :D

[Relientk77]

Sony, that video is genius, good job.

[Axonometri]

I thought MS was going to KILL Sony at E3?

[Why o why]

.......with laughter. Look at those smiley faces

[Cupid_Viper_3]

Microsoft was going to kill them like this.

http://expresswithgifs.com/...

[NateCole]

Here is a good write up on that

http://www.dualshockers.com...

[Jarhead1776]

I don't think Boyles gets out much haha

[majiebeast]

Already 8.7Million views that beats the xbox unveil which is now at 5.7 million views with a whopping 3 million in just 2 days.

Goodjob Sony your troll video just beat Microsofts entire unveiling in 2days.

[Skips]

The Xbox One vid has like a near 50/50 dislike ratio. lmao!

Dislikes are WAAAAY too low IMO. XD

[NateCole]

It was THE defining moment. It will go down in history as the moment in time Sony gave power back to gamers/consumers.

All the other announcement/reveals are pale in comparison in terms of importance.

[Bathyj]

Shu is hilarious. I love watching him struggle through the english language. His smile and body language say hes just a big geek and was so happy to be there. Like a giggly school girl.

That sort of excitement is impossible to fake.

[SpinalRemains]

Simplicity is genius.

What else can you say?

From the policy, to the amusing video. It all favors SONY.