Default Prime's Alex Carlson examines the lasting legacy of the famed Playstation spokesman and why video game advertising needs another figure like him.
"Video game advertising has become both a legacy and a circus, where companies have repeatedly tried multiple ad campaigns to find that perfect storm of product marketability and consumer approval. But when gaming advertising was deep into this generation, Sony brought out a goofy, tie-wearing VP named Kevin Butler and the advertising standard made a serious paradigm shift."
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Sony did fine before him, and his adverts didn't sell any more systems. It was just hardcore fans (the types to get on forums or make n4g accounts--like us) who cared about Butler. Sony doesn't need him.
I'll be you're Huckelberry!
Honestly, I didn't find any of his jokes/punch lines funny.
Sony doesn't need KB. They just need to continue what they're doing, which is putting out outstanding exclusives and content. As for marketing. If a game ends up being really good, the whole internet will market the game for you
I'm seeing a new trend where they're showing video game trailers in movie theaters. That could help.
Dont want another, I want the great old Kevin Butler that did that epic speech at E3.
I'm not gonna lie, I miss Him.