Blizzard released their finance statement for the first quarter of 2013 and revealed that subscriber numbers for WoW have fallen to 8.3 million, down from 9.6 in the fourth quarter of 2012.
Blizzard Entertainment has announced the opening of beta registrations for “World of Warcraft: The War Within,” inviting players to explore new subterranean worlds beneath Azeroth.
Danish from eXputer: "Despite Blizzard's attempt to give a fresh new spin to World of Warcraft, some fans still seem to be stuck in the past."
HG writes: "Blizzard is usually pretty bad at keeping secrets, but the company somehow managed to keep this one under wraps until now. Plunderstorm is a special limited-time event that’s basically World of Warcraft’s take on the Battle Royale genre."
Terminal decline.
I think they should go f2p. Paying monthly is outdated. A few of my friends that used to play this switched to league of legends.
Well they arent doing anything new with their game, infact they have dumbed it down significantly to suit the wider audience. I dont know why game developers adopt this short term strategy.
Its the hardcore that will keep playing, casuals well they just come and go. Hence it should be the hardcore that are your primary target and that pretty much applies to the entire industry.