130°

AMD talk up drive to “transform AMD into a gaming company”

PCG:While the arrival of the Radeon HD 7990 wasn’t exactly a watershed moment in PC gaming AMD’s statements surrounding the launch were intriguing. AMD’s senior product manager, Devon Nekechuk, was adamant they were looking to “transform AMD into a gaming company.” From recent developments at the Texas-based company that transformation looks to be gaining pace.

NYC_Gamer4004d ago (Edited 4004d ago )

AMD might as well focus on gaming since they can't compete against Intel in the cpu market

hennessey864004d ago (Edited 4004d ago )

For the money they charge, there CPU's are very good. You have to have competition, I'm running an FX 8120 overclocked to 3.9 ghz and I have no problem running the latest games on high settings with a XFX 7850 2gb GPU

NYC_Gamer4004d ago

Intel is way on top of the cpu market performance wise.Its got to the point where Intel is just competing with themselves because AMD is far behind in the cpu race..

DeadlyFire4003d ago (Edited 4003d ago )

Intel has the High end market and the top Mid range market. AMD skims in the middle of the Mid range market with its latest top end products. Any push into the High end segment is a 50/50 shot for AMD right now. They are playing it conservatively so they don't bottom out when they do take the plunge to attack Intel again.

CPU power isn't really much to it for games these days. All they need is 4 to 8 threads and CPUs with 4 to 8 threads have been around for at least 7-9 years. Guess what brand new chips have 4 cores and 8 threads too! So not much has changed CPU wise. Sure some speed, but not entirely necessary if you have 4+ Tflop GPU power behind it. That in itself isn't really required 2+ Tflops is a decent range GPU.

AMD and Intel have been going at it for awhile now, but other competitors are on the horizon. Mostly in the ARM market with small CPU tech at the moment. They could expand into the CPU world one day.

NVIDIA is bringing ARM to desktop level performance by 2020 or so it is said. Other ARM chip producers could follow or use NVIDIA's ARM setup.

NVIDIA will be using gaming heavily to market its ARM APU line up when it does arrive. AMD/Intel will have to compete directly with NVIDIA for this stake of the market. AMD is doing the right thing. Its going after NVIDIA as its prime target first and foremost. Intel is a 2ndary concern for AMD.

Autodidactdystopia4003d ago

I had amd for the last 6 years,

changed to intel 2 years ago BEST DECISION EVER.

CHANGED TO NVIDIA 1 week ago.

BEST DECISION EVER.

Amd needs to get their shit together honestly. their drivers are what made me make the switch.

Nothing worked with opencl nothing was hardware accelerated eventhough amd kills it in compute performance.

Nvidia everything works better, no driver issues, no crashes, everything works with cuda/PhysX Its just so much easier. less headaches.

I love amd and will always be an ATI boy at heart but they really need to get their shit together before I consider getting back with them.

Blackdeath_6634003d ago (Edited 4003d ago )

soz, intel make better cpu's. i'm a fan of amd's GPU's though i prefer them over nvidia's. ive been expecting this from amd, they are powering both next gen consoles meanwhile intel seems to have a focus on tablets,ultrabooks,all-in-ones etc... with their low power consuming cpu's

cannon88004003d ago

I have an amd fx 8150 overclocked to 4.6 ghz and it runs everything I can throw at it. I know Intel is better but what's the point if all I do is game with it.

+ Show (3) more repliesLast reply 4003d ago
aquamala4004d ago (Edited 4004d ago )

Intel is years ahead of AMD (on CPUs) now, but they don't want to completely crush AMD because they need AMD to be around so Intel is not a monopoly.

Intel's been shipping Ivy Bridge in 22nm, and moving on to 14nm. while other foundaris are just moving to 20nm. Intel's a full generation ahead of competitors right now.

abradley4003d ago

I'm still going to be sticking with AMD for the future. I've never had an issue with any board ever bought from them and they perform perfectly fine during heavy gaming.

I've never liked having Intel chipsets, never seem to perform as they are suppose to.

caseh4003d ago

Possibly further ahead than that considering they never release the successor to the most recent CPU until a certain timescale/unit quota in terms of sales has been met.

3-4-54002d ago (Edited 4002d ago )

How can't they compete ?

They are 1 of 2....

It's an ideal situation for any company.

That is the closest thing you can be to a monopoly kind of...

uuaschbaer4003d ago

If they want to get into this media centre business it's not altogether entirely stupid, though we've been waiting for that particular Messiah for quite a while now.

NarooN4003d ago

I've been using AMD cpu's for ages now, never had any problems maxing my games out. People place far too much importance on CPU requirements for modern gaming anyway. Most games are GPU bound. People with Phenom II's are still gaming just fine lol, dunno what all the doomsday comments across the web are on about.

Intel has better performance but they also have a fuckload higher R&D budget as well.

Lone_Man4003d ago (Edited 4003d ago )

people dont realize that xbox 720 and playstation 4 sales are the only thing that can save AMD and help them to wipe out there debt. i dont know but even than the margin from the profit of ps4 and 720 sales is so small that even nvidia turn down the deal with sony and microsoft. i always loved AMD for there graphic cards. even right now i am using 7870 but there future is very dim.

socks4003d ago

That was totally incomprehensible. You say one thing and immediately refute it: PS4/Xbox sales will save AMD but margins are tiny so they wont.

Seriously, get off the pipe.

AMD will only break even or make a small profit off next gen support. AMD is going to try to leverage that status into the PC gaming world. That is all this article says and it seems logical.

Lone_Man4002d ago (Edited 4002d ago )

my bad lad...i should have wrote may or could in place of "CAN".

socks4002d ago

You think that 2 words are the only problems then it's really time to focus during English class.

Disaster.

100°

Make your next GPU upgrade AMD as these latest-gen Radeon cards receive a special promotion

AMD has long been the best value option if you're looking for a new GPU. Now even their latest Radeon RX 7000 series is getting cheaper.

Father__Merrin19h ago

Best for the money is the Arc cards

just_looken18h ago

In the past yes but last gen amd has gotten cheaper and there new cards are on the horizon making 6k even cheaper.

The arc cards are no longer made by intel but asus/asrock has some the next line battlemage is coming out prices tbd.

Do to the longer software development its always best to go amd over intel if its not to much more money even though intel is a strong gpu i own 2/4 card versions.

270°

AMD FSR 3.1 Announced at GDC 2024, FSR 3 Available and Upcoming in 40 Games

Last September, we unleashed AMD FidelityFX™ Super Resolution 3 (FSR 3)1 on the gaming world, delivering massive FPS improvements in supported games.

Read Full Story >>
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Eonjay31d ago (Edited 31d ago )

So to put 2 and 2 together... FSR 3.1 is releasing later this year and the launch game to support it is Rachet and Clank: Rift Apart. In Sony's DevNet documentation it shows Rachet and Clank: Rift Apart as the example for PSSR. PS5 Pro also launches later this year... but there is something else coming too: AMD RDNA 4 Cards (The very same technology thats in the Pro). So, PSSR is either FSR 3.1 or its a direct collaboration with AMD for that builds on FSR 3.1. Somehow they are related. I think PSSR is FSR 3.1 with the bonus of AI... now lets see if RDNA 4 cards also include an AI block.

More details:
FSR 3.1 fixes Frame Generation
If you have a 30 series RTX card you can now use DLSS3 with FSR Frame Generation (No 40 Series required!)
Its Available on all Cards (we assume it will come to console)
Fixes Temporal stability

MrDead30d ago

I've been using a mod that allows dlss frame gen on my 3080 it works on all rtx series. It'll be good not to rely on mods for the future.

darksky30d ago

The mods avaiable are actually using FSR3 frame gen but with DLSS or FSR2 upscaling.

Babadook730d ago (Edited 30d ago )

I think that the leaks about the 5 Pro would debunk the notion that the two (FSR 3.1 and PSSR) are the same technology. PSSR is a Sony technology.

MrDead31d ago (Edited 31d ago )

I wonder how much they fixed the ghosting in dark areas as Nvidia are leaving them in the dust with image quality. Still good that they are improving in big leaps, I'll have to see when the RTX5000 series is released who I go with... at the moment the RTX5000's are sounding like monsters.

just_looken31d ago

Did you see the dell leaks were they are trying to cool cards using over 1k watts of power.

We are going to need 220 lines for next gen pcs lol

MrDead30d ago

That's crazy! Sounds like heating my house won't be a problem next winter.

porkChop30d ago

As much as I hate supporting Nvidia, AMD just doesn't even try to compete. Their whole business model is to beat Nvidia purely on price. But I'd rather pay for better performance and better features. AMD also doesn't even try to innovate. They just follow Nvidia's lead and make their own version of whatever Nvidia is doing. But they're always 1 or 2 generations behind when it comes to those software/driver innovations, so Nvidia is always miles ahead in quality and performance.

MrDead30d ago

I do a lot of work on photoshop so an Intel Nvidia set up has been the got to because of performance edge, more expensive but far more stable too. Intel also have the edge over AMD processors with better load distribution on the cores, less spikes and jitters. When you're working large format you don't want lag or spikes when you're editing or drawing.

I do think AMD has improved massively though and whist I don't think they threaten Nvidia on the tech side they do make very well priced cards and processors for the power. I'm probably going with a 5080 or 5090 but AMD will get a little side look from me, which is a first in a long time... but like you said they are a generation or two behind at the moment.

Goosejuice29d ago

While I can't argue for amd gpu, they aren't bad but they aren't great either. The cpu for amd have great. I would argue the 7800x3d as one of the best cpu for gaming right now. Idk about editing so I take ur word for that but gaming amd cpu is a great option these days.

porkChop29d ago

@Goosejuice

I have a 7800X3D. It certainly is great for gaming. Though for video editing, rendering, etc, I think Intel have the advantage from what I remember. I just mean from a GPU standpoint I can't support them.

70°

AMD storm Nvidia's Super launch party with temporary price cut to RX 7900 XT

Now that the RTX 4070 Super has launched, AMD have chopped the price of the RX 7900 XT to new lows.

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videogamer.com